Coca Cola Company : Case Analysis

724 Words Jul 3rd, 2016 3 Pages
For the purposes of this research I have chosen the Coca-Cola Company Inc as my case study. I have gone through the website and analyzed it in line with its mission statement and the following are my findings:
Coca-Cola Inc. Mission Statement
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
1st Analysis: Endurance. Looking at the company’s emphasis on endurance I can safely say that this is a very strong focus as the history of the company can clearly testify that it’s been around for some time. The Coca-Cola Company was established in the year 1886 and throughout the years it’s proven to be a very solid company with a lot of success. You can agree with me that most of us can narrate our stories about how Coca-Cola has impacted our lives and it’s pretty much been there from our childhood till now. We can recount our stories throughout the years about how much Coca-Cola has been a part of our lives, this reveals the endurance of the company and its seriousness in the industry.
2nd Analysis: To refresh the world. Coca-Cola has been around throughout the years. I can personally share my experience with the Coca-Cola bottle since my early childhood days. It is indeed refreshing and it does really fulfill the objective of quenching thirst. We can all…

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