Coca-Cola Mission Statement

Coca-Cola is one of the most recognizable brands around the globe. The history of Coca-Cola began over a century ago since 1886. Today Coca-Cola sells products in over 300 countries world-wide, and has over 3,000 different beverages. The brand is familiar to people all around the world, and is available in many different varieties. The company takes pride in the development of unique marketing strategies, which have allowed growth and access to various places throughout the world. Their extremely recognizable branding is one of Coca-Cola 's greatest strengths and the simplicity of its bottling is a part of a great marketing strategy (Spring,2002). Coca-Cola makes money primarily from selling

Coca Cola is one of the most famous and iconic brands in the world. In fact, it is so popular that according to Coca Cola’s most recent newsletter the word “Coca Cola” is the second most understood term worldwide only behind the word “okay.” Coca Cola origin roots can be traced back all the way to 1886 when Coca Cola was invented by John Pemberton who then with the help of his friend Frank Robinson named the drink “Coca Cola” and later on patented the Coca Cola extract. However, in 1888 both the Coca Cola brand name and its formula were acquired by Asa Griggs Candler who would go on to make Coca Cola an iconic brand and would lead an evolution that would change the beverage industry forever. However, Coca Cola would not be where it is now without several key milestones which guided the company to its success now. Some of these key milestones include in 1904 releasing its first Coca Cola Advertisements on magazines and artworks nationwide which began Coke’s popularity as it would go on to be a star in the beverage industry. This led to another key milestone in 1930 as Coca Cola decided to take its company internationally and compete in markets outside United States. This is important as this event lead to enormous success and brand value for Coca Cola as a world famous beverage product. Coca Cola’s successful entry into international markets was just the beginning for its success and these accomplishments would continue in 1950 as Coca Cola achieved another key

The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw the entire world, not simply the originating country, as their desired market. It seems only practical that the company should pursue this agenda until conquered then focus the effort on expanding into different product lines. This logical

The Coca Cola Company is very cautious and responsive to change; they act with urgency and have the courage to discourse when needed to work more efficiently. Coke’s focus is to administer its system assets to build values and rewards for the people who take risks by finding better ways to solve problems. Coca Cola Company feels they are accountable for their actions and inactions and hence answerable to the people. They learn from their outcomes and understand what works or what doesn’t for them.

Whitehead, secured the exclusive rights to bottle and sell Coca-Cola for most of the United States from The Coca-Cola Company.

“Coca-Cola was founded in 1886 at a soda fountain in downtown Atlanta, Georgia” (Coca-Cola Facts para 1). Coca-Cola is better than Pepsi due to its’ longer experience “being in business for about 125 years, the big name beverage brand inspired many consumers and viewers; sparking social interaction and encouraging innovation” (Coca-Cola Facts para 1). “Coca-Cola had bottlers to create a distinctive bottle for the beverage, and it was so noticeable that it could be recognized in the dark, and this effectively set the beverage brand apart from competition, and because of the Coca-Cola’s bottle features — it was acknowledged by many artists from all around the

The company of focus is the coca cola company; it is a multinational company aimed at catering the world’s need for beverages. The starting point of the company begins with the company’s mission statement. The mission indicates that the sole aim of the company is to refresh the world, inspire moments of optimism and happiness and eventually to create value and make a difference. The vision of the company similarly serves as a referral point for the business that is largely multinational. In order to sustain this significant growth by the company, the vision stated by the company points out what it needs to do. The vision states that in terms of people, it aspires to be a great place to work, where the people are inspired to be the best versions of themselves. Coca-cola, brings forth to the globe a quality portfolio of beverage brands that attempt to satisfy the people's desires. The company also seeks to establish a loyal and winning customer network and suppliers which aims to create an enduring relationship with their clients. The company also aims to be highly productive and a fast-paced organization (Grundy,213-229).

Coca-Cola is the world’s leading soft drink maker and the have operations set up in at least 200 different countries around the world. Coca-Cola’s marketing mix is a variety of sparkling and still beverages. They generate roughly 60% of its revenue and about 80% its operating profit from outside of the United States. Coca-Cola’s marketing team has had a great deal of success through the years. In 2015, Coca-Cola had captured 49% of the of the global market share followed by PepsiCo at 21% of the market share and Dr. Pepper and Snapple at 4%. (15)

The Coca-Cola Company - American multinational corporation operates in a nonalcoholic segment of Beverage Industry. The history of the industry goes back to the 17th century, when the first marketed soft drink came to the Western Market.

“The Coca-Cola Company exists to benefit and refresh everyone”, no matter the gender, religion, age, employment, nationality… Its primary purpose is to discover what consumers want and ensure the constant development of the range of product to meet everyone 's needs and ensure that it offers something for every occasion, at any time of day.

Overall, Coca-Cola’s mission statement defines its goals, policies, and values and defines the competency of the company. It indicates the company’s scope; the reach of Coca-Cola is world-wide. It does not, however, do a good job of stating why its operation is better than anyone else’s. As a result, it does not define the competitive environment. Most of the ideals that Coca-Cola lists are generic -- every firm wants to do good by its shareholders and its customers. Consequently, the mission statement needs refined if it is to be taken seriously.

No matter where you live, chances are you know Coca-Cola. It is the world 's most valuable brand. One may not, however, be as familiar with their extensive product portfolio, how they work with their bottling partners or the specific actions they take every day as they relate to people and the planet.

The project gives an overview of the Indian soft drink market various players, new entrants etc. The

Coca-cola is one of the world’s largest beverages selling company. Its business and operations are extended all over the world. I have undertaken this project to look into the coca-cola company and its marketing perspective.

As one of the largest beverage companies in the world, Coca-Cola aim to make environmental efforts on sustainable water use, recycle packaging and climate protection. Water is the primary resource that human beings rely on to survive, as well as the main ingredient of Coca-Cola’s products. In order to make sustainable use of water and provide high-quality products, Coca-Cola devotes on water stewardship. There are some key areas in their water stewardship journey: reducing the water use in agricultural cultivation, recycling wastewater from water use in operations, and watershed restoration programs to replenish the water supply (Walsh & Dowding, 2012).