Coca Cola Product Life Cycle

The first marketing efforts in Coca‑Cola history were executed through coupons promoting free samples of the beverage. Considered an innovative tactic back in 1887, couponing was followed by newspaper advertising and the distribution of promotional items bearing the Coca‑Cola script to participating pharmacies.

Coca-Cola is among the most recognized brands in both corporate history and the present day consumer market. Both domestically and internationally, Coke is not only the leading soft-drink brand, but it is also among a number of elite corporate entities whose consumer appeal and sustained viability have made them cultural institutions on a global scale. And for a long time, Coke's status as the single great power in the global soda marketplace seemed unimpeachable. But the late 1990's, a time both of burgeoning global-economic upheaval and challenging corporate recalibration, presented Coke with a similar problem to that facing many of the top corporate brands in America. As the domestic market become evermore splintered and international markets continued to open up, Coke's supremacy in the market was beginning to be challenged, particularly by the presence of Pepsi and other competitors. Perhaps even more than its competitors though, Coke's biggest challenge today comes from the medical and nutritional communities. This is a particular area of concern for the Coke brand which, in spite of its recognition and popularity, has increasingly been associated with issues of childhood diabetes, obesity and the proliferation of heart disease. This has imposed a great deal of pressure on Coca-Cola to demonstrate a meaningful connection between the brand and something of nutritional value.

6. Following trends of marketing: - Innovative, differentiated brands, however, can offer potent advantages. Not only can they offer the consumer real benefits and thus give the consumer a reason to change, they can also serve to outmode existing brands (Murphy, 1988).

Diet soda has become a popular drink in America. It appeals to most people because it has all the taste of a regular soda with none of the calories. With many people trying to limit their calorie intake, diet soda is a clear choice. The company Diet Coke is using this to their advantage. Diet Coke has made many commercials using upbeat music as well as using fun and inventive places for their advertisement to take place. By including both men and women and in their commercials, they do not limit their perspective customers to one specific group of people; instead, they open the door to anyone who wishes to walk through.

But for new customers, the new brand extensions will be essential to be able to offer a competitive product offering that will attract them to the brand. Therefore, we can avoid conflict between both segments by letting them choose the products they want depending in their needs.

A company must be in tune with what consumers want. Consumers get bored, and often want new products. In order to meet the wants and needs of customers a company must introduce new products or services (Bateman &Snell, 2003). Coca-Cola, in an effort to meet customer's needs, created C2 which is a low carb soft drink. This was in response to the low carb diets and the demands of consumers. They also intend to launch a new soft drink called Coca-Cola Zero. This is a zero calorie soft drink. Knowing the importance of innovation the Coca-Cola Company has always strived to create new products. They already have Coke with Lime, Lemon, Vanilla and Cherry. Raspberry will be the new flavor added to Coke coming soon. They also have plans to sweeten Diet Coke with Splenda, a sugar substitute that is safe for

Brand awareness means how familiar a consumer is with a product or service. Cokes strong self-belief and its consistent advertising helped achieve its position in the market. Coke helped adapt their drink to various markets around the world and they wanted to achieve to satisfy the different tastes of the consumers. This showed great flexibility and innovativeness. Coke is also a very aesthetic product. The design of the product is recognised all over the world. Consumers remember the glass bottle and the red and white can. Even though coke is one of the most recognisable product in the world people still think it is not recognised for the product but for the marketing around it, especially for its commercials. It is one of the most persistent and well-loved brands and is considered among the most

The Product Life Cycle theory was developed by the economist Raymond Vernon in 1966 and this theory is a widely used model in economics and marketing. According to Raymond Vernon, a product has a certain life cycle. It begins with its research and development stage and ends with its decline stage. The product life cycle consists of four stages which are introduction, growth, maturity and decline stages. Millions of products are produced and consumed every year around the globe and these products have a life cycle. Existing or long-established products will become less popular and also the demand for new, innovative products will increase rapidly after they are launched.

The Coca Cola company is perceived to be the most famous trademark on the globe, and it is equally so. The company claims more than 400 brands that appeal to a wide range of individuals throughout the world. They are in a position to fulfill needs of every one of their buyers making their experience with their beverages a better one. The entity’s drinks entice a lot of people across all races, age, and gender. Coca Cola is outstanding for its overall popularity as its items are sold in over four hundred countries in the world, while major contenders like Pepsi are just available in very few countries. Such a competitive advantage has placed

Another important weakness is that the company’s products are seen as a major cause of obesity. (Melser, 2013) The beverage sales are affected by various factors including change in trends and preferences. Recently, beverage sales have fallen because of people’s increased preference for the health drinks. Around the world, obesity is a major problem and the Coca Cola products are seen as a major cause of obesity. As people are getting health conscious they are moving towards low calorie healthy drinks. This affects coca cola’s profitability and popularity. However, the brand can overcome this situation by increasing the number of low calorie products in its brand portfolio. It will need to add more healthy choices for its customers in its product portfolio.

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

The Coca Cola Company identified that no company was satisfying young men needs. Almost 10 years ago, Coke executives set out to change the by introducing Diet Coke and Diet Coke Plus, and in 2005 they launched a brand that defied the odds:

Try saying Coca-Cola in any part of the world and you will most probably be able to communicate and be understood. What Coca-Cola have managed through the years, is to be known and recognized in any and every place around the world and you will not be able to enjoy one, at least officially, only if you find yourself in South Korea and Cuba, something that is even changing soon about Cuba (BBC, 2012). But is not just about brand. Coca-Cola Company, which was founded in 1892, comes in at a $193B market cap, with revenues of $43,5B, based on the work of almost 123.000 employees (Forbes, 2016). Therefore, it comes as no surprise that Coca-Cola is the 4th most

Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to assess the conditions that created Coca-Colas marketing problems, evaluate the future of healthy beverages and non-carb drink brand extensions, and provide recommendations to the management.

Coca Cola has been in the soft drink industry since 1886. The Coca Cola Company’s sale has increased by over 4000% in between 1890 and 1900 after Asa Candler, a pharmacist and businessman, bought the Coca Cola formula from John Pemberton, a pharmacist that invented Coca Cola, and marketed it aggressively (Bellis, 2017). Over the years, the company has been introducing beverage in varies category, such as, juice, coffee, and sports drinks. The brand is also growing worldwide.