Coca-Cola’s Water Neutrality Initiative Essay

669 Words Oct 9th, 2012 3 Pages
CRGB Tutorial 1
Name: Wing Chi Chan Stella
ID: a1618336

1. In the case of Coca-Cola’s Water Neutrality Initiative, Coca-Cola is facing the public issue of using too much water that depriving local villagers’ supply of water for drinking and irrigation. In addition, India charges the company for its products containing dangerous unacceptable pesticide residues level. Because all aspects of the production are dependent on this resource. From the company’s perspective, water is the key component of profitability. Other stakeholders were also concerned this issue, such as residents of the surrounding area and organizations. For example, the World Wildlife Foundation and other environmental groups had a different point of view;
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A company must scan and analyze the environment surrounding its operations for potential threats.

3. Coca Cola has clearly defined its organizational values, and through its various water sustainability initiatives undertaken over these years emphasizing on employee commitment and ethical aspiration. Given the accelerating impacts of climate change, population growth and urbanization, water scarcity is obviously a risk factor for the sustainability of the beverage industry itself! As a result, the company has actually been continually working to reduce their impact and minimize their use. Thus it can be observed that the company has actually placed an intrinsic value to the ground water resource, as they are totally aware about the depletion of this natural resource. Hence, for their future business life cycle sustainability, the company has been constantly striving to work with the communities around their bottling operations.

4. TCCC used stakeholder engagement and dialogue to improve its response to this issue. Their focus has always been on water stewardship efforts by Coca Cola over all these years in three areas:
1. Reduce the water use ratio while growing the unit case volume.
2. Recycle the water used in these operations.
3. Replenish the water used through community water access and watershed restoration and protection.

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