Company Analysis : Chrysler Corporation

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According to the author of the paper, Chrysler corporation: Innovations in supply chain management, Chrysler Corporation, now named Fiat Chrysler Automobiles, founded in 1925, by a former GM employee, Mr. Walter P. Chrysler. Besides surviving the great depression and the World War II, Chrysler went through some management and economic crises during the decades of 1970 and 1980, (Braun, J., Guthrie, M., McCampbell, E., & Sit, V., 2016). In the Fiat Chrysler Automobiles website, they merge the history of the two companies: Fiat and Chrysler, with the focus on the innovative principle of each company throughout the years. For this research, we will focus on four elements to present to our audience, two elements to introduce the company: 1. Company’s philosophy and structure; 2. Company’s continuous improvement. The other two elements to be presented are our reasons for selecting this company: 3. Company’s advanced supply chain; 4. Company’s efforts in adopting a sustainable development. In the following paragraphs we will detail each element. The Fiat Chrysler Automobiles – FCA website looks like many different business sites, but a traditional automobile website. The FCA website escapes from the traditional automobile industry website where you can see the car, choose the model and accessories, color, check prices, and finally, where you can buy the latest model. The FCA site presents the company innovations, the strategies, and philosophy. On the page Our Value, we find the

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