Essay on Company Case Prius: Leading a Wave of Hybrids

According to Bradley Stonefield, the demographic analysis that needs to be address is a specific population to describe the small business and its characteristics, such as income level, background checks, driving records, location and salaries. A demographic analysis is useful in a business plan, to describe the population where the business is located.

Each year thousands of mexicans cross the border illegally to find work in the united states. Most perform jobs that U.S citizens won’t do, and they pay taxes, some argue they should receive amnesty. However, opponents argue that aliens are a drain on the system and a threat to security, they should be deported. Should undocumented workers in the united states be allowed to stay? Undocumented workers in the united states should be allowed to stay in the united states. America is spending billions of dollars on different reform plans.

Despite the fact that they both came from England, the New England and Chesapeake settlers displayed different characteristics in their societies. The cause of this development originated back to the reasons why they came to America. The Chesapeake settlers came looking for a religious safe haven while the New Englanders were on a quest for raw materials. With two distinct outlooks, their societies grew with differences in foundations, social formation, and economic systems.

In order to save the environment from pollution, businesses should consider having an environmentally-friendly operation. Protecting the environment is a key factor in going green that is beneficial to businesses and the environment. This topic is discussed in Ava Mohsenin’s article, “Can Businesses Be Environmentally Sustainable And Still Make Money?” Businesses stepping forward to lead a change in sustainability signifies there is profit and other benefits to being environmentally friendly. Additionally, Dupont is committed to “65% reduction and was saving $2.2B a year” through energy efficiency (Mohsenin). Kate L. Harrison, a communications marketing expert, explains in the article “10 Ways to Green Your Business and Save Money” that although some methods will not show profit immediately, business owners that use public transportation or have a fleet of hybrid vehicles can see an increase in profits over time. Furthermore, Mohsenin suggests that companies give their employees Prius’ in order to save money on gas and not pollute the air as much, similar to a brewing company that follows these

Consumers expect businesses to address environmental influence on how products and services are delivered, and to work with the natural environment instead of slowly destroying it. Also people Consumer behavior is deeply influenced by factors, such as buyer’s culture, subculture and social class and age. Each generation will search for, select and purchase a product or service for use and

The rise of green products and the want of consumers to become more environmentally friendly has been increasing. In 10 Green Marketing Milestones, the reading mentioned how the “rise of the Toyota Prius: It may not have saved the world, but at 1 million cumulative vehicle sales the Prius became the predominant fuel-efficient hybrid vehicle” (Neff 2). This is an example of how companies are actually wanting to go green in order to make more profit and rise above their competitors. Going off the Prius example, it was also mentioned how Hummer cars, which use an excess amount of fuel, sales have plummeted. This was because this model no longer appealed to the consumers and General Motor’s had to discontinue the model and even went bankrupt. This sale tactic works and is so successful because the consumer’s mindset have evolved to seek things that are better for the environment. Many would prefer Toyota over General Motor because of their company’s reputation with being green. Although this might not work for all companies, but for some, they have become more successful than their competitors by going green and so, convincing more and more to

Exciting and fun to drive are not the first words that typically come to mind when the car of discussion is the Toyota Prius; but should they be? Most people associate the terms hybrid, conservative, and gas efficient solely with the Prius. However, is this simplistic general consensus of the car an accurate description of what the vehicle actually offers? Is the Prius just a “great car” because it is a hybrid or is it a great car that just happens to be a hybrid. Typically, the criteria used to determine whether a car is great or not is the performance, aesthetics, and the economic value of the vehicle. The Prius is a great car because of its exceptional performance, attractive aesthetics and great economic value.

Demographic: Is a personal characteristics used to categorize consumers. My customers will be categorize based on their age, gender, income level, and marital status. Demographic could also be apply to my employees. Afforded eyes checkup and to add a new non-profit organizations that will help the low income people.

Demographics: Characteristics of a population, like age, gender, and race. Used to determine changes in the makeup of the population. This is significant because it allows people to study how a population changes overtime.

6. Cultural environment, last but not least, has an enormous impact on the production and sales of the Prius. With the “going green” movement

Thus far, our product strategy of successively expanding our model range, from smaller cars to luxury sedans, full-sized pickup trucks, large SUVs, and crossover vehicles has proved successful. In a bid to further extend our customer base, we have established the Scion marketing group, which will develop a range of vehicles targeting young, first-time car buyers. With respect to environmental issues, Toyota’s hybrid automobile Prius, which was introduced to the North American market in 2000, has been extremely well received and development is under way to launch our next-generation hybrid car. The Company intends to

Demographics play a large role in aiding businesses with the adequate information to convince the viewers. The main demographics include gender, age, culture, race, and

The impediments in the drug cooperation in the Colombia and Mexico in the books and my experience is the corruption and the fear to be kill, I explain in Mexico and Colombia is tremendous cooperation from the government with the United States and other organizations like INTERPOL, the problem does not relay on the amount of cooperation or information. In these two countries, other factor intervenes the first one is the low salaries that the police organizations pay to the police organizations pay to their agents in exchange to combat the organize drug cartels. This police officers many times see themselves approach by the cartels and offer money for information and they see themselves in an endless war were at the end they finish dead or betray.

For organizations that consider utilitarianism the incorrect philosophy, moral idealism offers them the belief to do no harm. Toyota Motor Corporation business principle is “To contribute to society and the economy by producing high-quality products and services” In response to make their moral idealism a reality, they developed a five-year Environmental Plan. The organized goals and targets in the areas of energy and climate change, recycling and resource management, air quality, society help, environmental management and cooperation to bring “Harmony between man, nature and machine” (Kerin et al., pp. 107-108. 2015). The company formed a project to construct the first great car of the 21st century or G21. Akihiro Wada, an executive vice president in 1994 presented a challenge to the team: to double fuel economy inspired by the rigid California emission standards. Hiroshi Okuda, the President during the development of the Prius, was cognizant of global warming threats and stated that people and countries would no longer allow autos to damage their living environment or the Earth’s ecosystem, and the Prius embraces this fundamental idea and would contribute to Toyota’s growth in the moral dimension. In 1997 the Prius, a hybrid-electric vehicle was introduced. Proposing 100% improvement in fuel economy, and 80% enhancement in engine efficiency with less emissions than gas driven vehicle’s (Chao, Chen, Hsu, & Chen, 2008). In 2015, the automaker announced its goal to reduce

*What is a demographic? “A demographic is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. The demographic environment is of major interest to marketers because it involves people, and people make up markets” (Course Book – Principle of marketing)