Company Overview Of Tata Motors Essay

Most of the people recognize Tata Motors through Tata Nano. Tata Nano was a dream and brainchild of Ratan Tata, Tata Group’s Chairman. It was marketed as Rs. 1 Lakh car and also as people’s car. The idea behind Tata Nano was to give common man who cannot afford the luxury of 4-wheel drive a car which is affordable and to raise the level of lower middle class society in India. It was launched with price of Rs. 100000 but the price got increased with time. With time and with dwindling automobile markets in various countries the manufactures realized that the cheap and practical cars or small car segment is what they should target and focus on. The concept of small car segment or cheap car is not latest. Henry Ford had a similar vision as Tata Nano back in 1908 and he came out with MODEL-T in that year. This can

Tata Motors is the world’s fourth-largest bus and truck manufacturer and India’s largest automobile company.

Compassion and empathy for his fellow human beings has always been a motivating factor in the life of Ratan Tata. When Tata began his venture into automobiles in the early 2000’s, he had in his mind that eventually he would like to produce an economical vehicle for the poor of his beloved India. Tata is a master deal-maker. He brilliantly purchased steel mills, hotels, and even underwater

Tata Group is an Indian multinational host company based in Mumbai, Maharashtra, India. It was founded in 1868 by Jamshedji Tata and gained international recognition after purchasing several global companies. It is one of India 's largest conglomerates.

Production appears to be a constant problem for Tata Motors. Branded production of Tata motors vehicles is geared towards economical cars and not luxury, while it appears that the market is geared more towards luxury. Tata Motors branded car sells fell 31 percent from 2013 to 2014, and in 2015 fell another 24.5 percent from 2014. Production also appeared to have missed a large flaw in the Nano which caused it to catch fire. Marketing also seems to be lacking in other countries. Although Tata Motors is present in many countries, the largest portion of their consumer based is India where the company is mainly located. Although the largest portion of their sales comes from India, Tata Motors holds very little of the market share for passenger vehicles in India.

Tata Motors Limited is India's biggest vehicles organization, with combined incomes of INR 2,62,796 crores (USD 42.04 billion) in 2014-15. It is the pioneer in business vehicles in every section, and among the top in traveler vehicles with winning items in the reduced, average size auto and utility vehicle fragments. The Tata Motors Group's more than 60,000 representatives are guided by the mission "to be energetic in reckoning and giving the best vehicles and encounters that energize our clients comprehensively." Set up in 1945, Tata Motors' vicinity cuts over the length and broadness of India. More than 8 million Tata vehicles employ on Indian streets, since the initially took off in 1954. The organization's assembling base in India is spread

Tata Motors Limited, a subsidiary of the Tata Group, is one the largest automobile players in India. In 2008, the market saw the reveal of the Tata Nano, which was introduced as India’s first low-priced People’s Car. The retail price was set at $2,500, catering to the mainly the low-income segment of the market. (Profile, 2013).

Tata Motors was formerly known as TELCO (Tata Engineering and Locomotive Company) is a leading global automobile manufacturer. Originally it was manufacturer of locomotives named as TELCO, the company then manufactured its first commercial vehicle in 1954 having a tie-up with Daimler-Benz. Tata motors have a wide range of variety from heavy commercial vehicles to carriers, buses, SUVs and passenger cars that covers a wide range of cars, sports vehicles, buses, trucks and defense vehicles.

Tata Motors was formerly known as TELCO (Tata Engineering and Locomotive Company) is a leading global automobile manufacturer. Originally it was manufacturer of locomotives named as TELCO, the company then manufactured its first commercial vehicle in 1954 having a tie-up with Daimler-Benz. Tata motors have a wide range of variety from heavy commercial vehicles to carriers, buses, SUVs and passenger cars that covers a wide range of cars, sports vehicles, buses, trucks and defense vehicles.

Tata Motors Ltd. is the largest Indian automobile company having the revenues of USD 20 billion in 2009-10. Tata Motors is the leader in the manufacturing of

group. TATA group is a family owned entrepreneurship formed in 1860s by Jamsetji Tata, the great

TATA Motors is the flagship company of the TATA group & is India's largest automobile player with consolidated revenues of USD 14 billion in 2008-09. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. TATA Motors was listed on the New York Stock Exchange in 2004.

Economic With business practices all over the world , Tata Motors concentrates on global economies while focusing on individual markets within countries. In recent years Tata Motors has experienced high growth since 2004. They have created joint ventures with 5 countries across the

Before taking a leap into TATA motors, lets separate TATA first, and a small introduction to India 's most trusted company. TATA is one of India 's largest conglomerates, and is also the most respected company to emerge in India till date. They have their main businesses and companies in almost seven sectors. it aggregates about 2.8% of India 's GDP. Now coming to TATA motors, it is the automobile manufacturer of the TATA group. And they manufacture vehicles for all types of people ranging from villagers to high-class businessmen. They have set the class apart. They have tie-ups with Jaguar Land Rover, Fiat etc. They are leading in the commercial as well as passenger vehicle sector. And to add more fame to their reputation they stand in the fourth place for tractor manufacturing in the world. They provide all sorts of help to the farmers and villagers as they are the leaders in providing machines for agriculture. In this project we will study and learn up close about this company and making of their features and strategies which make them unique to the world .

Tata Motors marks the biggest turnarounds in the history of Indian automobile manufacturing industry which happened in 2001. This success story of Tata Motors can be entirely attributed to the timely change adopted by the Tatas and the then MD Ravi Kant who led the change.