Direct Marketing Plan for the NANO car’s launch in U.S.A
TATA Motors – Brief Introduction
The globally popular Indian multinational automobile manufacturing company is a part of the TATA group. TATA group is a family owned entrepreneurship formed in 1860s by Jamsetji Tata, the great business man during time who had put India on the global map of economic trade. TATA group includes various sectors of business like Tata power, Tata chemicals, Tata Tea, Tata global beverages, The Titan
Watch Industries, Tata phone and mobile services, Tata Consultancy Services and of course the world renewed Taj Group of hotels in India. The various business domains that Tata is associated with, is the reason because of which the company is in active…show more content… Tata
Motors acquired the South Korean truck manufacturer Daewoo Commercial Vehicles Company in 2004 and the British premium car maker Jaguar Land Rover in 2008. Jaguar-Land Rover PLC is a British premium automaker headquartered in Whitley, Coventry, United Kingdom and has been a wholly owned subsidiary of Tata Motors since June 2008, when it was acquired from Ford Motor Company. Its principal activity is the development, manufacture and sale of Jaguar luxury and sports cars and Land Rover premium four wheel drive vehicles. It also owns the currently dormant Daimler, Lanchester and Rover brands. Jaguar Land Rover has two design centers and two assembly plants in the UK. Under Tata ownership, Jaguar Land Rover has launched new vehicles including the Range Rover Evoque, Jaguar FType and the fourth-generation Range Rover”.
[Citations are from open online source - http://en.wikipedia.org/wiki/Land_Rover]
In North America, there are 3 ‘Jaguar Land Rover North America LLC’ locations; based in New Jersey,
Ontario and Mexico. Based on these locations the Jaguar-Land Rover brand operates 333 showroom dealerships and retailers across