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Comparison Between Pizza Hut and Dominos

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INTRODUCTION In the land of tandoori rotis and masala dosas, does Italian food have any place? Yes, says the statistics. The pizza industry is really sizzling with hectic activity. The 150 Cr industry growing at an annual rate of 50% is expanding at a frantic pace. Organized food service is characterized by a chain of outlets using a uniform brand identity across all outlets, centralized procurement of supplies, focus on quality, standardization and safety from supplier’s uniformity in product menus across outlets, uniform taste, existence of strong controls and the use of technology. Indian taste buds are demanding more and pizza industry – one of the most intensive industry is all gearing on. People across the country …show more content…

Indians were occasional visitors. Today Wimpy has 8 outlets in the capital city New Delhi and it is expanding its menu with Indian dishes with a view to attract Indian consumer. In 1996, Domino’s set up base in India by entering into a long-term franchisee agreement with the Bhatia Brothers who had businesses in chemicals and fertilizers. By 2000, Domino’s had presence in all the major cities and towns in India. Domino’s had grown from one outlet in 1995 to 101 outlets in April 2001. Pizza Hut entered India in 1995 with its first outlet in Bangalore. Initially, the company operated company-owned outlets and then moved on the franchisee owned restaurants. Besides these, there are Pizza Express and Pizza Corner of which are not so popular. With changing life style and aggressive marketing by fast food outlets, fast food is also becoming popular in small towns; therefore, success of existing fast food outlets and entry of more is inevitable. Key players in pizza industry:- In context to Indian markets the major players include pizza hut, dominos, pizza corner and nirulas. Also in packaged pizzas we have amul supplying pizzas ready to eat and just need microwave heating. Dominos Pizza India Ltd:- Company profile:- Dominos was incorporated in March 1995 as the master franchisee for India and Nepal of dominos pizza international inc. of USA with Mr. Shyam and Mr. Hari S Bhatia as promoters. Since inception dominos

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