Dominos Case Study

Domino's Pizza is an American restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park campus in Ann Arbor Township, Michigan United States, near Ann Arbor, Michigan. Founded in 1960, Domino's is the second-largest pizza chain in the United States (after Pizza Hut) and the largest worldwide, with more than 10,000 corporate and franchised stores in 70 countries. Domino's Pizza was sold to Bain Capital in 1998 and went public in 2004. Domino’s Pizza offers customers a full menu to choose from, including four types of pizza crust (thin, hand-tossed, deep dish and Italian Style), Domino’s

Italian foods are very popular especially pizza. One of the most well-known pizza companies is Dominos. Patrick Doyle CEO of Dominos plays no small part in Dominos success. “We have to wake up every day and figure out how to get better,” proclaims Patrick. Although it’s safe to say we all like Dominos are pizza from anywhere in general.

Historically, Domino’s Pizza has been a strong player in both the domestic US and international out-ofhome pizza marketplaces. With more than 9,300 locations in 65 countries, Domino’s is the number two pizza restaurant behind Pizza Hut and number one in the pizza delivery segment with market share numbers approaching 20 percent.1 (See Exhibit 1 for a ranking of the top 50 pizzeria brands in 2009 by sales.) In recent years, how ever, Dom ino’s ha s com e un der c onsumer fire and, although masked by

Domino’s is the second-largest pizza chain in the United States and was started in 1960 by two brothers, Tom and James Monaghan. The brothers had purchased DomiNick’s, which was a small pizzeria located in Ypsilanti Michigan. Monaghan had borrowed $900 to buy the pizza store. In 1961, James Monaghan traded his half of the pizza store to his brothers Tom in return for a Volkswagen Beetle. In 1965, with Tom Monaghan being the sole owner of the company he renames the business “Domino’s Pizza, Inc.” The first Domino’s Pizza franchise is opened in

Every organization has its own strengths and weaknesses as well as threats and opportunities. Here below is a clear indication of Domino’s SWOT analysis, showing what they are good at and what they could improve in the near future, also not forgetting on future opportunities and what threats they are currently facing.

the company had implemented a communication plan during the crisis and took important actions to manage and control the negative effects

Francize is the contract established between a franchisor and a franchisee. Franchisor is a contract that gives franchisee the right to use his or her trademark, trade name, or the right to lease or sell the product, and receives the appropriate commission accordingly. These contracts are a way to rapidly expand business with minimal capital. A legal right that government authorities have granted to companies and individuals to perform certain economic functions. For example, in a limited area, a company has the right to supply joint services. The franchise is emerging as one of the important business in this modern society and has spread quickly in many countries. The franchise is also spreading rapidly in the Vietnamese industrial society. Pizza2go is one of the examples of franchises in the Vietnam. Pizza2go has over 50 retail stores and has huge number of pizza menu with more than 2,000 options.

This gave them an advantage because provided healthier alternatives to fast food, providing customers with nutritional contents. Dominos also had a different approach to advertising their products. They used the ability to provide a range of pizza, satisfying a customer’s particular want, as a way to lure in customers. Pizza delivery “30-minute guarantee,” was also services Dominos had, that attracted many customers. However, the time limit rule was ERASED when it took a negative impact on Dominos, due to employee’s accidents trying to meet time limit. They then launched a website that customers can use to order and pick up pizza or get home delivery, and made it applicable on mobiles. Dominos used competitive advertising as well, making sure their better than others, which FORMED intense competition with other pizza selling brands. However, Dominos success also came from the help of domestic and international franchises who invested in advertising efforts. These food chains creative advertising and marketing techniques seek to capture the audience’s attention, which is main cause for their large quantity of loyal consumers, that made

Dominos Pizza’s mission statement is “Exceptional franchisees and team members on a mission to be the best pizza delivery company in the world.” it implement this mission statement by following a business strategy that-

Domino’?s Pizza, Inc. (referred to as the “?Company,”? “?Domino’?s”? or in the first person notations of “?we,”? “?us”? and “?our”?) is the number one pizza delivery company in the United States, based on reported consumer spending. We also have a leading international presence and rank as the second largest pizza company in the world, based on number of units and sales. On average, over 1.5 million pizzas are sold each day throughout the Domino’?s system, with deliveries covering approximately 15 million miles per week. We pioneered the pizza delivery business and have built the Domino’?s Pizza ®? brand into one of the most widely-recognized consumer brands in the world. Together with our domestic franchisees, we have supported the Domino’?s Pizza ®? brand with an estimated $1.4 billion in advertising spending in the United States over the past five years. Additionally, our international franchisees also commit significant dollars in advertising efforts in their markets. We operate through a network of 10,255 Company-owned and franchise stores, located in all 50 states and in more than 70 international markets. In addition, we operate 16 regional dough manufacturing and supply chain centers, one equipment and supply facility, one thin crust manufacturing center and one vegetable processing

This report provides extensive research and rational analysis on the Indian fast food industry and tracks the changing dynamics of the market. It features market performance, key related sectors and competitive landscape of the market. The research study looks into the market condition and future forecasts, and outlines current trends and analyses. It has been made to help clients in analyzing the opportunities, challenges and drivers vital to the growth of fast food industry in India.

Domino’s Pizza is the No. 1 Pizza Delivery Company in the world and the undisputed pizza delivery expert. The Company has a unique business and operation model and is a pioneer in the fast food industry. Since 1960, Domino’s Pizza has successfully expanded from 3 outlets in the United State to 9,350 stores operating in seventy countries. Domino’s operation in Malaysia and overseas uses the franchise model. The parent company, Domino’s Pizza LLC is head quartered in Michigan, United State of America. It maintains overall control on the sourcing and supplying of raw materials to the master franchises and enforces quality of the service and products sold. Founded in 1960, Domino's Pizza is the recognized world leader in pizza

Domino’s has come a long way after starting its first store in Australia in 1983 and later being taken over by Silvio’s Dial-a-Pizza in 1993 which then rebranded its own stores as Domino’s pizza as well. It was listed on the Australian Stock Exchange (ASX) in the year 2005. It is run successfully by the CEO Don Meij who was once a delivery driver at Silvio’s Dial-a-Pizza and later merged 17 of his stores into Domino’s for getting a shareholding in the company which was privately held in 2001. It has expanded globally now and has operations with more than 1500 in Australia, New Zealand, France, Netherlands, the principality of Monaco and Japan.

Domino’s Pizza Group plc is a leading company in the fast-developing pizza delivery industry .Except its own stores, it has the exclusive master franchise Domino’s Pizza stores in the UK, Republic of Ireland, Germany, Switzerland, Liechtenstein and Luxembourg.

Pizza Hut is one of the most widely known pizza chains worldwide. It was founded in 1958 in Wichita, Kansas and is owned by Yum Brands Inc., based in Louisville, Kentucky. Since its establishment till today, Pizza Hut has more than 11,139 branches internationally, including in countries like China, Saudi Arabia and Malaysia. Since half a decade ago, Pizza Hut has built its name and reputation of being one of the most favorable pizza brands by the pizza lovers worldwide. This statistic, however, has been declining for the past seven quarters (as of 2014) behind Domino’s and Papa John’s. Papa John’s especially, is seen as the market leader in this industry and since then has been leading the other two major competitors. Although Pizza Hut remains as the largest pizza chains in the US, Pizza Hut sales are doing it otherwise. Below is the sales comparison graph between Pizza Hut, Domino’s and Papa John’s.