My favorite two places I normally shop are Macy’s and Old Navy. I always get quality clothes and items from these stores. Both stores are really good in marketing their products both online and in-store as well as use social media to engage their customers. Both store sells quality brands but Old Navy is a cheaper than Macys. Both stores promote special deals both online and in store such as percentage discount and free shipping with an amount of purchase to obtain such deal.
I always free comfortable shopping both in store and online because of the flexibility I get when purchase from Macy’s. There has not been a single weekend that I don’t see deals or special sale at their website. For instance as of today they even have free shipping
a. Macy’s, Inc. is a retail organization operating retail stores and Internet websites under two brands (Macy’s and Bloomingdale’s) that sell a wide range of merchandise, including men’s, women’s and children’s apparel and accessories, cosmetics, home furnishings and other consumer goods. Macy's’ competitors include other middle priced-ranged department stores including Nordstrom, Bed Bath & Beyond, Belk, Bon Ton, Burlington Coat Factory, Dillard’s, Gap, J.C. Penney, Kohl’s, Limited, Lord & Taylor, Neiman Marcus, Nordstrom, Saks, Sears, Target, TJ Maxx and Wal-Mart. p. 4, 10-K
Neither store offers high quality clothing in my opinion, most items are thin or cheaply made, but they do the job, are trend, and great for going out.
Bargaining Power of Buyers: The bargaining power of buyers is high in the department store retail industry. The volume of buyers is high, and buyers are very price sensitive in this industry. The products are not highly differentiated, and there are numerous stores that offer the same, or similar, products, giving buyers the opportunity to search for the lowest prices and information. The industry has substitutes available in the form of specialty, differentiated products and stores. This increases the power of buyers,
Dillard and Macy have the same kind of retail business in USA. Macy 's and Dillard 's, have staged impressive comebacks recently. Macy 's and Dillard 's are renewinh their success in retailing market. They have the same kind of promotion such as Coupons, improving social media for shopping and many kind of customer service policy for their customers. Macy 's and Dillard 's both have intensified efforts to differentiate themselves in their merchandising, Davidowitz said. Now, more than ever, it makes sense to carry exclusive and private labels, he said. Shoppers are increasingly savvy at finding the best price for merchandise by going online, but you can 't comparison shop if the product is an exclusive, he noted. Each chain is investing
Abercrombie & Fitch stores designs it retail stores from a multi-sensory point of view to get consumer’s to buy there products. Abercrombie & Fitch stores typically is known for its dim lighting, loud background music, and it ambient scents to enable a more youthful clientele and a fresher image. In the store, there are mannequins for both genders that usually runs from the storefront through the middle of the store, which showcases key trends and ideas for the current season. Also, there collections are merchandised to inspire the customer and showcase how pieces can be mixed together.
The companies that were chosen for a company analysis include Macy’s, Kohl’s, and Burlington. Since the retail industry has been lagging behind lately, these companies will help determine the prospective financial investment in the retail industry. As Macy’s as our primary company, we chose Kohl’s and Burlington to be the two comparative companies. These companies are comparable due to the same SIC code of 5311 in the subgroup of department stores. These companies offer similar products and services with little differentiation between the three.
Of the hundreds of named brand clothing that form part of the retail and fashion industry I chose to compare, for my analysis, Abercrombie & Fitch, Forever 21, American Eagle, and H&M. These stores are prominent, well-known for selling apparel, shoes, and accessories by the means of offering sales and promotions to their customers. This is a clever strategy for attracting customers, allowing them to believe that they bought goods at affordable, convenient prices – and not to mention the prestigious name prescribed to the clothing brands. Using keyhole.co as my main source, I obtained relevant and valuable information regarding the status of these brands. My intentions were to compare a period of 14 days, however, due to the limited access that I received from my free trial, the program only allowed me to see fewer of the dates than I anticipated. I want to take this opportunity and mention ahead of time that due to the various and distinctive products that are sold from these stores, when looking for the “spending capacity” I decided to focus on shirts/ jeans for men and women and compare the prices among them since each of these retailers carry those items and as a way to make this report easier to contrast and comprehend. Also, when approaching the section of “setting”, I screen-shotted some of the images on Instagram and made them into a collage to separate the type of clothes and trends that each of these brands sell currently. In the following modules
Macy's is one of the premier retailer franchises within the United States. To begin, Macy's Inc. is one of the nation's largest and well known department store chains. Started over 150 years ago, Macy's has continually generated excellent returns for its shareholders and employees. Currently, in the midst of a global recession, Macy's has generated huge profits with same store sales increasing 5.3% year to date. In 2012 same store sales increased 4.6% in the month of February alone (Macy's Inc., 2012). In fact, throughout the duration of 2012, Macy's is projecting even larger profits for its underlying business operations. Even though Macy's has experienced success with both its assortments and brand, its competitors haven't faired so well. Sears, due in part to part to a lackluster holiday season, has been forced to close nearly 120 locations to generate excess liquidity in an effort to shore up its balance sheet (Isadora, 2011).Other competitors who cater specifically to the middle class consumer have also lost significant amounts of market share as consumers trade down due to the economy. Macy's, with its ride array of assortments and products continues to grow as it attempts to capture market share from failing competitors. Macy's is also unique as it operates in a unique market
A business model is an important and integral part of the business a strategy of any firm whether big or small. The way a business model is developed determines and indicates the values, ethics and principles on the lines of which the business at large will be operating. It also indicates how the business is going to function and covers various internal and external dimensions of a business and the organization as a whole.
Nordstrom today is known as one of the most innovative department stores because they are always coming out with new ways to improve their stores and delivery system to make it easier for employees and customers. One way Nordstrom is doing this is by implementing their program “Buy Online, Pickup in Store”. When shopping online you can find an item you would like to buy and if you need it in the upcoming days instead of between three to eight business day, which is the usual shipping time, you can see if it is in a store near you and then purchase it online and then the “Buy Online, Pickup in Store” team will go around the store to find your items and then you pick it up in the store at the service bar so you do not even have to go to the department that it was purchased from. I have as a customer used this program numerous times, one time I used it to pick up a last minute dress for an upcoming dance so I picked it up the same day I bought it online and it was a quick and easy process.
We all know that both Walmart and Macys are two of the most popular stores, they both have different concepts of the customer experience have manage to divide the public right down the middle. Macy’s stores serves high-end clientele, Walmart has more relaxed and price friendly appeal to those of who are in the middle or even low income. Many middle income Americans shop at Walmart primarily because of their low prices, there are shoppers that gathers shop for the quality of Macys. Is just a matter of asking shoppers a question: Why Walmart vs Macys? What is more important quality or quantity for the shopper’s money? Depending at their answer could change the future of each store, and maybe each store could change their perspective towers their shoppers.
Furthermore, they offer to the customer the experience to buy in a physical store, compared with Amazon that is one of the strongest competitor, there’s no doubt that the internet, and the mobile web in particular, have changed the way people shop, but there is strong evidence that consumers continue to value the experience of
When it came to shopping, I used to go to two stores, Wal-Mart and Target. Now I just go to Wal-Mart. Between the two of these stores, Wal-Mart is definitely the best, not to mention the most beneficial. They have everything you need and more. Who wouldn’t love a store that has the best customer service, quality and much more? Good beginning
Due to the fast development of the Internet and the growing popularity of online shopping, some argue that the online shopping will substitute store shopping ultimately. For some products such as books and tickets, that might be true, however, for product like apparel - a kind of high-risk and hedonistic product, it is not the case. This essay demonstrates why it is less possible for online apparel shopping to substitute store apparel shopping and how it serves as a complement for store apparel shopping. Finally, some implications on how to make the online apparel shopping more appealing are given.
Macy’s is relatively easy to use for shopping. However, the frequent sales and discounts may hinder its success with the customers. The mindset of many customers is that a discount devalues the product. It is believed that by paying full price ensures the product’s authenticity.