Comparitive Study and Sales Promotional Stategies of Titan

In terms of the Fitbit marketing strategy, in the past year the products have become more personalized with various wrist bands, watch faces, and styles for their consumers to choose from. Fitbit has added more character to their products in hopes of fighting off their competitors, such as Apple. A plethora of competitors are becoming increasingly popular and are approaching Fitbit. The consumer perception when it comes to the various appearances that Fitbit has recently introduced may increase because of the efforts the brand puts into

• Determine if product adjustments are necessary. The LG Watch Phone is available in four different designs. A factor in the successful launch of the Apple iPhone, was the use of one colour in each launch location. A product partnership with Omega or Prada is also a consideration.

One of the primary change in strategies would require pruning Omega’s product lines to make it more coherent and to eliminate any potential intra-firm competition. Typically, the lower end models need to be pruned so that it could be positioned as a more effective Luxurious Brand to compete directly against other Luxury Brand watches. The prevention of any overlapping with sub-brands will ensure that there is no potential risk to the dilution of brand image as well as reduce the risk of cannibalization of the current product lines. This will also help in uplifting the overall brand image of the Omega brand by withdrawing a number of Omega’s low-priced models thereby boosting the band profitability which will ensure that there is enough opportunity for the improvement on brand margins - a key factor in reducing the price differences with Rolex. Another underlying argument is that this process will enable the exclusivity

Egyptian and Babylonian astronomers used the sundial as a primitive form of today’s smart watch. Train conductors have utilized pocket watches to maintain a tight and precise schedule due to their accurate time keeping. Watches in the military have components such as tachometers, barometers, and atomic timekeepers that aid in more than just timekeeping. Wall Street uses watches to coordinate trades and exchanges in stock. Watches are depended upon all over the world without being thought of as much. When a wristwatch is used every day continually its value doubles not only in sentimental value, but the rarity of the timepiece increases.

3. These fashionable brand watches are known to be tough and this is the third reason why consumers obtain branded watches. It is a considerable aspect to be aware of

In essence, branding is all about differentiation and consistency. It always has been able to effectively establish an emotional relationship with customers. They compete with each other with the quality of watches that they make for example; Rolex provides a variety of choice for their customers and provides their wants and desires. This includes; by making their watches handcrafted, and putting diamonds into their watches to make it more luxurious etc. Another way for them competing is level of service provided. If a customer comes to Rolex they will ensure that they provide insurance and great level of customer service. This will increase repeat-purchase and brand loyalty among their customers. Rolex is considered untouchable in its position as the world’s leading luxury watch brand both in terms of industry prestige and its

2. Smartwatches were seen as dorky and unfashionable, and the only people that would wear them, according to market perception (2), were die-hard Android enthusiasts and other wearable-focused

wristwatch has slowly become less of an object of function and more a piece of modern culture, for

What is interesting in this market is that there are no clear leaders. Even though each company’s goal is to make the more profit as possible, we can’t define any leader since they have different strategies and objectives.8 [ (Tower) ] For example, Patek Philippe’s core ideology is to have the most prestigious brand and to make the most expensive watch as possible, and target the most prestigious people which is a really niche market. In comparison, Rolex’s purpose is to be a more accessible luxury brand and make the most sales as possible. It is difficult to compare them in terms of success, Rolex sells more but Patek has a much higher reputation.

This report aims to discuss the three parts of the marketing environment; The macro-environment, the micro-environment and the internal environment in relation to the Apple Watch which has yet to be released. The report will look at the possibility of success for the Apple watch in the UK market once it is released and how the levels of the marketing environment impact this success.

Smart watches are “wrist worn devices with computational power, integrated sensors, connectivity to other devices or Internet and an integrated clock” (Bieber et all, p. 1, 2012). More or less of the features on the new starting time of smart watches involve Global Positioning System (GPS), world clock, images and graphics (Apple, 2015). Conversely Rawassizadeh et al. (2014) provide the history of smart watches where the writer explains that initial watches were presented in 1970 as LED and LCD watches, although it was expensive to be made at that instant. Even though wrist worn devices were introduced more three decades ago, they have only gained significance and growth with the detonation of the market as numerous

Those strategies helped Swatch lead this market in the watch industry, selling 26 million swatches in 1992 and reversing SMH’s fortunes. Despite its success, there are some concerns whether the success of the Swatch would continue. Still, the world watch market was highly fragmented except Citizen, Seiko, and SMH. There were numerous watch competitors in Switzerland, Asia, and Unite states. The market share of Swatch was still relatively low in the single digits due to

History and Background: Lots of watches are available having a good history behind. The inspiration of Gant 's watches comes from owner Bernard Gant in America. After doing a good invention of these watches still he did not get the scope in his own country. Later in 1914 he changed the model and decided to launch them in New York. The design of these watches was of American style. These watches were named on Gant Bernard. In his early age, he started a business of shirts in New Haven. Then he started manufacturing sportswear casual. Again he was not satisfied with the way he was going. He started making watches and applied the latest fashion of clothes in these watches as well. Technology: These watches are beautifully designed and really made according to the latest style and fashion. The spectacle looks to make these watches different from others. If you are looking for any of the classical or stylish watches you can have them. You can use them for gift purpose as well. Later his company did lots of changes in the watches, and they started creating the Gant men 's watches and Gant ladies watches. The best part of the company is they regularly make a change in their previous models and update them according to the latest style. Latest models: As a company walks with the latest designs they make certain changes in every segment, whether its Gant ladies watches or Gant men 's watches. The big variety of designs gives you an option to select one of your choices. The

The Swatch Group Ltd is based in Switzerland and the world’s largest watchmaker (Kidd,2007, p.27). It owns 19 watch brands, such as Omega, Rado, Longines and launches its products over 50 locations, including France, Germany, Italy, USA, the Virgin Islands, Thailand, Malaysia, and China, with its main facility in Switzerland. Swatch is one of the brand owned by this company, who is very famous for its slim plastic watches. As it is stated that (oppapers,2006), Swatch has uniquely pioneered the low cost fashionable watch market by combining fashion, style, and Swiss technology, and it sells watches, various accessories and apparel primarily to teens and young adults in the world.

Apple’s foray into the smartwatch market made huge splashes in 2015. It was highly praised for its intuitive features and its symbiotic affinity with iPhones. While the Apple watch may be strong and flexible in functionality it might have drawn inspiration from one of Casio’s early projects. Forbes cites Casio’s F-91W to be ahead of its time, withholding the bells and whistles of a smartwatch, the “F-91W boasted a 24 hour clock, day/date display, and alarms accompanied by digital chiming.” (Spence)