Competitive Analysis : Wynn Resorts Essay

2008 brought some problems for MGM. On October 29th of that year, MGM reported a sixty-seven percent plunge in third-quarter earnings, due mostly in part to lagging revenues from its Las Vegas properties. On that same day, MGM decided to halt a five million dollar Atlantic City project which was to be built on land next to Borgata Hotel and Casino. Shortly after this announcement, New Jersey gambling regulators were set to deny MGM's suitability to operate casinos in New Jersey. This was due mainly in part to their partner, Pansy Ho, who New Jersey regulators believed could not operate independently of her father, Stanley Ho. This forced MGM to sell their New Jersey property, Borgata Hotel and Casino, which was a highly profitable piece of business. Finally, at the end of 2008, MGM decided to sell its Las Vegas Treasure Island property. Around the same time, MGM also introduced Jim Murren as their new CEO. Murren was behind many of the major acquisitions that helped transform MGM and had been repeatedly honored as the gaming and lodging industry's top CFO by Institutional Investor magazine. This promotion came at an important time as MGM had fallen on some hard times.

The story of this company begins in 1967 when a man operating under the International Leisure Company, by the name of Kirk Kerkorian buys The Flamingo casino and starts constructing The International Casino, all in Las Vegas Nevada. Two years later The International opens as the largest hotel in the world with 1,500 rooms. In 1971 the International Leisure company is bought out by Hilton, becoming the Las Vegas Hilton and Flamingo Hilton. In 1973 Kirk had not yet had enough and built the MGM Grand which became the newest hotel to feature the award of largest in the world. It had an astonishing 2,100 rooms. Between 1978 and 1979 MGM Grand Reno Nevada opens and a discard of plans to build an MGM Grand Atlantic City occurs.

MGM Grand Resorts International owns and operates luxury casino resorts through two basic segments, Wholly Owned Domestic Resorts and MGM China. MGM Grand Hotel offers an assortment of games, fine dining, conventions, extravagance skyline rooms, and entertainment. As for its casino operations it includes retail, resort amenities, slots, table games, and race book wagering. MGM Grand serves premium individual gamers, leisure travel customers, business and lastly grouped customers who need a common and entertaining locations for either a convention, trade or small meetings. By holding 50% of the market share, MGM Grand competitive advantage is its qualified diversity to business opportunities that promotes strategic objectives of quality and

MGM Resorts International, NAICS Code 721120 are a sound global hospitality company that is featured in the Fortune 500 that operates an assortment of portfolios of destination resort brands. The operations of the company are divided into two divisions that include the MGM China as well as the Wholly Owned Domestic Resorts. Via the division on Wholly Owned Domestic Resorts, the company manages, owns and operates 15 resorts located in Nevada, Mississippi and Michigan. The resorts located in Las Vegas comprise of the MGM Grand Las Vegas, Bellagio, the Mirage, Mandalay Bay, Monte Carlo, Luxor, Excalibur, Circus-Circus and New York-New York. Resorts located in other cities in Nevada are the Gold Strike in Jean, Circus-Circus in Reno and Railroad Pass in Henderson. Beau Rivage and Gold Strike are in Mississippi and MGM Grand Detroit is in Michigan. The organization additionally possesses Shadow Creek, an elite golf course found ten miles north of its Las Vegas Strip resorts, and Primm Valley Golf Club at the California/Nevada state line. The company owns additional land adjacent to Borgata, a portion of which consists of common roads, landscaping and master plan improvements, and a portion of which was planned for a wholly-owned development, MGM Grand Atlantic City ("Market Research Reports - Research and Markets - Page unavailable," n.d.). The company additionally owns over 50% of other properties in Nevada and Illinois. For the concurrent segment, MGM

The city of Las Vegas is considered to be one of the best entertainment locations in the world. Only in Vegas can you find top notch travel amenities and luxurious resorts, accompanied by world class dining and entertainment. Recognized throughout the world, the Las Vegas Strip is the iconic image of dreams and possibilities dependent only on Lady Luck. Not all winning takes place on the craps tables or slot machines. Las Vegas continues to reinvent itself, seeking better and more glamorous ways to enrich the visitors’ experience and score a win for the travel industry. It is this reinvention, this type of guest winning that brings me to discuss and explore the success of The Cosmopolitan of Las Vegas.

As the casino industry brings in the community with income and tourism, there are more and more countries legalizing and liberalizing this industry. However, the expansion of the casino industry depends on the ability to grant credit to guest. In Nevada, the casino credit accounts for more than fifty percent of the revenue generated by games in the states larger casinos. (Auguilera, Rubinstein, and Reid, 2000) Steve Wynn Resort did not start to conduct the Wynn

The Las Vegas MGM Grand is a hotel and casino in Paradise, Nevada, on the Vegas

Bellagio is a resort, luxury hotel and casino on the Las Vegas Strip in Paradise, Nevada. It is owned by MGM Resorts International and was built on the site of the demolished Dunes hotel and casino. Inspired by the Lake Como town of Bellagio in Italy, Bellagio is famed for its elegance. One of its most notable features is an lake between the building and the Strip, which houses the Fountains of Bellagio, a large dancing water fountain synchronized to music.

Synopsis of the Situation The Bellagio was one of 23 properties of MGM MIRAGE, one of the world's leading hotel and gaming companies. Located in the heart of Las Vegas, The Bellagio was widely recognized as one of the premiere casino resorts in the world. Richly decorated, the resort featured a conservancy filled with unique botanical displays, and eight-acre lake featuring over 1,000 fountains that performed a choreographed ballet of water, music, and lights, top-notch amenities and entertainment options, and 200,000 square feet of convention space. In the casino operations area, the Bellagio operated 2,409 coin-operated gaming devices (slot machines), and 143 game tables. Approximately 1,000 people were employed in casino operations. As

Wynn Resorts Limited is a publicly traded corporation based in Paradise, Nevada that is a developer and operator of high end hotels and casinos. It was formed on October 25, 2002 by former Mirage Resorts Chairmen and CEO Stephen A. Wynn. The target client base for Wynn Resorts are affluent individuals who seek the highest quality—Wynn and its sister property Encore hold more Forbes Five Star awards than any other casino resort in the world. Recently, Steve Wynn has taken his brand global by building in Macau, China. With the opening of the Wynn and Encore Towers, Steve Wynn has proven that upscale gambling can be accomplished outside of Las Vegas. Steve Wynn’s marketing strategy is to emphasize the quality of service

In the early 1930s, gambling was legalized throughout the state of Nevada and casinos began to flourish (Dunstan, 1997). The economic growth in Nevada, especially the city of Las Vegas, has improved tremendously by the creation of casinos. Many people were employed since the operation of casinos requires a huge amount of labor, skill, and expertise. In addition, local retail sales also increased from casinos when gamblers visit the stores to spend their winnings on various items and products (Garrett, 2003). As a result, many state governments began to legalize casinos in order to boost their economies and increase employment. As of today, there are roughly 1500 casinos in the United States and they generate almost 65 billion dollars in revenue (“Facts on U.S Casinos” 2013). However, casinos use immoral methods to achieve this incredible feat of big profit with few government interventions. While the city of Las Vegas becomes more prosperous than before, many citizens lose their fortunes or even lives by the immoral business practices implemented by the casinos. Even though the

The company’s wholly owned domestic resorts entail the operating and managing of the company’s 15 wholly owned resorts in Nevada, Mississippi as well as Michigan in the United States. These resorts encompass Bellagio, Mandalay Bay, MGN Grand Las Vegas, Luxor, The Mirage, Monte Carlo, New York as well as the Circus Las Vegas (Vegas Inc, 2013). The company possesses 50% of investments in alternative properties in Nevada as well as Illinois. In their alternative segment, the company owns 51% of MGN in the China Holdings Ltd. that handles the operations of MGN Macau Resort as well as Casino (Sherman, 2010).

There is a steady growth rate in gaming revenues taking effect in the casino industy around the United States. A number of factors are tied into the increase including new entrants to the casino industry and rival casino expansions. Through aspects of Porter’s Five Forces Model of Industry Competion: Rivalry among existing firms, the threat of new entrants, and the threat of substitues, this case analysis addresses key problems the casio industry is facing and implements stratiges they may use to tackles thoses issues. In addition, SWOT analysis (Strengths, Weaknesses, Opportunites, and Threats) will be used to facilitate the discussion.

The center of our industry and competitor analysis research is MGM Mirage, the second largest casino hotel operator in the world with $7.2 billion in revenues in 2008. The only company that surpasses MGM Mirage by revenue and scale is Harrah’s Entertainment Inc. with $10.8 billion in revenues in 2008. Other competitors that should be considered are Las Vegas Sands Corp. and Wynn Resorts Ltd with respectively $1.7 and almost $1 billion in revenues in 2008.

Wynn Resorts Limited (Wynn) is high-end developer and operator of resort-style casinos. Wynn offers hotel rooms and suites, gambling, fine-dining, spas, and boutiques. Founded in 2002 by American business magnate Steve Wynn, the company currently has two locations in Las Vegas, Nevada and two locations Macau, China. In 2016, Wynn plans to open Wynn Palace, a 1,700 room hotel and casino in Macau. The company is publicly traded on the NASDAQ Global Select Market under the ticker symbol WYNN.