preview

Vodafone's Strategy

Better Essays

Competitive edge of Vodafone's strategy

Introduction:

This report will explore the strategic analysis of Vodafone Plc, a world's biggest mobile network. Firstly, history of Vodafone will be explained. Secondly, external environment will be examined with the help of PESTLE analysis. Thirdly, internal environment will be analyzed for the various key strategies. Fourthly, Vodafone's competitive situation explained with the help of SWOT analysis and finally conclusion about Vodafone strategy with regards to competitors will be drawn for current situation.

Company History:

Vodafone was established as a subsidiary company of Racal Electronic Plc in 1984 in Newbury, London. The company has less than 50 employees at that time. Vodafone is the …show more content…

Social Factors:

• Vodafone's research on the potential of mobile to improve healthcare suggest text message reminders for hospital and doctors appointments could save between £ 240 and £ 370 m per year in UK alone. (Vodafone web)
• Vodafone has become Manchester United communication and technology partner, enabling the fans of the club to get news and information on the Reds wherever they are, through Vodafone's value added services. Manchester United has global fan base, Vodafone's alliance with the club is enabling Vodafone to develop its own global presence. (manutd web)
• Gavin Stamp (2006) reported in BBC news that Japan has arguably been least successful and caused it the most headache due to their cultural consumer spending
• Dave Williams, 02's chief technology officer says that "BT fusion, which uses the Vodafone network, has not been succeed due to fact that UK market is the attractiveness of the handset is key to success here. People probably change their handset more than other parts of Europe." (the guardian, 2006)

Technical Factors:

• According to Gavin Stamp reporter despite of regular changes of management, Vodafone's Japanese business has failed to recover from the underwhelming launch of its 3 G service and continues to lose customers. (BBC news,2006)
• According to the Sunday telegraph, Vodafone's new strategy will target landline users to switch to using mobile phones,

Get Access