Competitive edge of Vodafone's strategy
Introduction:
This report will explore the strategic analysis of Vodafone Plc, a world's biggest mobile network. Firstly, history of Vodafone will be explained. Secondly, external environment will be examined with the help of PESTLE analysis. Thirdly, internal environment will be analyzed for the various key strategies. Fourthly, Vodafone's competitive situation explained with the help of SWOT analysis and finally conclusion about Vodafone strategy with regards to competitors will be drawn for current situation.
Company History:
Vodafone was established as a subsidiary company of Racal Electronic Plc in 1984 in Newbury, London. The company has less than 50 employees at that time. Vodafone is the
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Social Factors:
Vodafone's research on the potential of mobile to improve healthcare suggest text message reminders for hospital and doctors appointments could save between £ 240 and £ 370 m per year in UK alone. (Vodafone web)
Vodafone has become Manchester United communication and technology partner, enabling the fans of the club to get news and information on the Reds wherever they are, through Vodafone's value added services. Manchester United has global fan base, Vodafone's alliance with the club is enabling Vodafone to develop its own global presence. (manutd web)
Gavin Stamp (2006) reported in BBC news that Japan has arguably been least successful and caused it the most headache due to their cultural consumer spending
Dave Williams, 02's chief technology officer says that "BT fusion, which uses the Vodafone network, has not been succeed due to fact that UK market is the attractiveness of the handset is key to success here. People probably change their handset more than other parts of Europe." (the guardian, 2006)
Technical Factors:
According to Gavin Stamp reporter despite of regular changes of management, Vodafone's Japanese business has failed to recover from the underwhelming launch of its 3 G service and continues to lose customers. (BBC news,2006)
According to the Sunday telegraph, Vodafone's new strategy will target landline users to switch to using mobile phones,
This report all concerns to identifying and assessing potential segments for BSkyB (Sky) UK telecommunication market. This business organizing operating in UK telecommunication industry is yet to make a mark and achieve a leading position. On the basis of identified market opportunities, it might be suggested to BSkyB (Sky) to concentrate on mobile telecommunications services, which appears a promising market segment, where BSkyB (Sky) huge opportunities to expand its business and so the profitability in order to emerge as a leading player in UK telecommunication industry. It is worth to mention here that UK mobile telecommunications market corresponds to one of the most striking tele-communications markets globally , with the mobile telecommunications services market segment creating
In business, market structure plays an important role, which helps to shape the competitive landscape for businesses at all levels. Each business industry will naturally form a market structure that comes in numerous forms: Perfect competition, monopolistic competition, oligopoly, or monopoly. Verizon Wireless is a well-known communications company and large enough to affect the market. Oligopoly is defined as a market in which only a few firms dominate, and judging from Verizon competition there are only a few firms involve: T-Mobile, AT&T and Sprint. With only few competitors involve the barrier to entry is high, but there still lies a large pool of customers. The barriers are high because of the amount of money that has to into the infrastructure
The future of the telecommunication industry is an exciting future. No longer can these companies depend on telephone service plans to maintain profit. Each company needs to find other avenues, packages and services that can be sold to existing customers while attracting new customers. The companies
This information is very valuable as it shows that the high cost of cellphone plans may be a reason why people would be reluctant to make the switch from landlines.
In order to provide potential access to a wide variety of markets, a company should attract customer using a number of different services for example multimedia so they are not just focused on the mobile telecommunications, they are broadening their product line. Vodafone customer base ranges from the young to the corporate user to the more mature market.
Verizon is a major telecommunication provider in the United States. The company is the market leader, with $110 billion revenue and $2.4 billion in profit (MSN Moneycentral, 2012). Verizon has steady revenue streams that are largely based on a subscription model. It has several business segments, including wireless (63.3% of revenues) and wireline (36.7%) (2011 Verizon Annual Report). Most of this report will therefore focus on the wireless business, not only because this is the largest business that the company operates but because it is a rapidly growing and evolving business as well, a function of the rapid pace of smartphone adoption in America.
Another randomized controlled trial on the use of text messaging to improve patient attendance at a primary health care clinic by Leong et al (2006) was performed. A total of 993 participants were divided into three groups as a control group (n=335), a
Vodafone is one of the most important players on the European telecommunications market. However, this does not mean that the company has an easy job at retaining its customers and at increasing its market share. The most important competitors of Vodafone are represented by Orange and Cosmote. The regulations in the business field determine these companies to provide similar products and services, at similar prices. Therefore, it is important that Vodafone focuses on its communications strategy in order to strengthen its position on the market.
It is a fact that people may be unavailable to answer their phones especially if they think that the call is not important. Therefore, I believe that following up with the text messages is more suited in this busy world where people can easily see text messages that come in throughout the day and not have to reply necessarily. My recommendation to ensure that patients attend their appointment is to use text messages when reminding them of their appointments. This can help our practice become more efficient when following up with our patients and can help reduce the amount of missed
active in France since 1999.” (Marketline, 2012). By offering mobile phone service at a lower
The success of the economic agents depends on a multitude of forces, such as the managerial ability to combine and exploit the resources in an efficient manner, the ability to manage the labor force or the ability to develop positive relationships with the external stakeholder, such as the customers, the business partners, the public and so on. Still, while all these factors are crucial, they are merely adjacent to the core operational function which builds towards organizational success, namely the organizational operations.
Due to the financial downturn and the emergence of new devices in the global handset
In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.
Within the first two weeks it would be necessary to gain control of cash flow. The prospects for Vodaphone’s industry are positive and cash usage should be leveraged in a manner that is proportional to market growth rate. Serpil will need to identify “non-core” business operations and outsource these operations as necessary. These “non-core” business operations might include supply chain and other
Although Vodafone are the biggest mobile network in the world, they also have their problems. As a global organisation Vodafone have learnt how to acquire customers, building up a customer base in the UK of 13 million. But, they have become far too focused on acquiring