MKTG390
FALL 2015
Article Review
1. Element of Sales Training Process
i. Assess Sales Training Needs
The needs assessment in a sales are activities undertaken to determine the extent to which the members of the sales force possesses the skills, attitudes, perceptions, and behaviors, required to be successful. This performance testing is conduct to determine the proficiency of salespeople in particular area, such as product knowledge. ii. Setting Training Objectives
After determining which areas in which the training is needed, training objectives should be set. Although, many objectives may vary by training, the general main objectives of setting training objective is to increase sales or profits by a certain amount, teaching
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v. Perform Sales Training
This step is actually concerned about the needs to conduct training as planned. At this stage, managers should make sure they monitor the progress of trainees and ensure the training topics are being adequately covered. vi. Conduct Follow-up and Evaluation
The final step of the sales process is to determine the effectiveness of the sales training. This process can be done by getting feedback from trainees, exams, sales manager observations of trainees back in the field, customer feedback, new business and sales volume growth, and return on investment, among others.
2. Two examples that showed evident of growth of sales training.
Factors that showed evident of growth of sales training for Malaysian Banking industry was to the result of: Professional training body to improve the skills of their employees or realization and importance of the role played by sales professional in the banking industry.
3. Importance of culture to sales training Malaysian
With the emergence of foreign market in the country and the overall sales training, it has shaped the culture and the importance of allowing Malaysian to succeed by investing domestically and internationally as well. The importance or the existence of Customer Relationship Management (CRM) and customer orientation philosophies have gained the trust of Malaysian consumers which in turn has had a positive direct correlation.
4. Research gap in the article
While the article was tried
Training and Development is imperative to the organization’s progress. Training helps addressing employee weaknesses and builds a reliable and skilled workforce. This will improve the employees’ performance and boost their self confidence, and innovation. By acquiring the needed knowledge and skills, employees can perform more efficiently and increase the overall productivity of the organization.
It is important to ensure that the learning goals and the learning methodologies are tailored to suit the needs of the organisation because it is way that the training will be in accordance with the organisation’s policies, goals, capabilities and business plan. The training should be also tailored for the needs of the participants because every person has different personality which means that some appropriate learning style must be used for him or her. It is also necessary to ensure that the necessary resources are provided. If this is not happening, then the training will not be effective, which is a waste of time and money.
Recently, the Sales Training Department has developed a set of Key Sales Indicators (KSI 's) to monitor each Sales Representative 's sales performance against predetermined monthly targets. This was done to align the MAP to XYZ goal of improving sales performance and to reinforce the selling mindset of the sales department.
Sales performance training will be provided to the sales team through a series of lectures and presentations on sales strategies given by the sales manager on an ongoing monthly basis. Conferences or additional classes may be given to those who may need more help.
Objectives: refers to the goals wanting to be achieved through the use of a training program which could include improving the customer service performed by employees who exhibit all the activities required of their position (Buys, & Louw, 2012).
If the individual targets are fulfilled but the team’s target is not achieved then it does not give any contribution to the company. Therefore, target setting is both upward direction as well as in downward direction. Though target setting is crucial it is also essential for a company to take care of their employees, to develop them and train them in order to stay tuned with changing environment. Thus, this is the point from where the need of training
We need to critically evaluate the performance of the individual sales agents so as to identify the loopholes and plug them accordingly. Following are some of the metrics on the basis of which we evaluate individual sales agents and accordingly we need to make changes with respect to allocation of areas,
We will begin the analysis process with an organizational review. During this review we will evaluate if the training aligns with strategies and goals of our organization. To help us determine the appropriateness of the training, we fist need to evaluate if training is our
There is a high importance in implementing commonly successful training procedures such as audiovisual methods, E-learning portal, and on the job experience. Remember, the main purpose of employee training is to develop the employee's skill which will eventually make the organization more profitable (Ameeq-ul-Ameeq, & Hanif, 2013).
The training should provide an understanding of people accountable for meeting the largest, the most positive changes to which they are capable, sum up to the idea that most people want to do their job well, be proud of their work, can share valuable ideas and not be afraid of the responsibility. People must be prepared for this new role, they should be given the opportunity to experience the success, and they should also be supported and encouraged. As a result of training the company should create a culture in which employees understand what behavior is expected of them and they do not need specific instructions about what to do in each situation.
A environment in which sales people see themselves as personally accountable for fully understanding their sales opportunities and for delivering accurate sales forecasts
There are many different strategies and factors when developing trainings for an organization. Development of training is important because it benefits everyone in the organization as well as increasing the productivity and the job satisfaction. Having the proper instructor or computer based training will allow the training to assist in daily functions of any given process. Identifying the different elements in the instructional strategy is key because it helps identify what factors to consider when choosing an instructor. A good place to create a learning environment will mostly be affected by the seating of the people in the training class. Training requirements and goals will help the training be more productive with the trainees and make them have a sense of accomplishment as they meet each goal towards become fully trained. There are many steps and details that trainers do to make trainings possible.
Sales management training usually narrows its focus on enhancing the effectiveness of the sales force, but that is only one aspect of being an excellent sales leader. The curriculum must also take into account other business skills that are needed in managing an entire team of salespeople. It must consider the development of leadership abilities along with other competencies required of a manager in a particular organization. Then, as a sales manager continues to progress
Properly designed and implemented, effective training improves one company's success. Without a basic sales process and methodology, sale people are left to their own devices. That leaves management without a standard way to review trouble areas and predict success. Improved sales benefit every part of one company. Sales training can address multiple areas involving personal and interpersonal skills, business knowledge, and sales process and methodology. Each area has specific value and delivers different benefits to help individuals to be better.
* To examine the effect of training on the employee’s performance and achievement of organizational set goals.