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Food Safety Practices By Consumers, New Zealand

Decent Essays

Summary This study identifies that costs of food safety are high in the developed world, and consumer awareness on food safety practices is lacking especially in younger consumers. The explosion of ever increasing fast food chains and poor food eating practices by Consumers, New Zealanders’ increasingly are getting affected by Obesity and diseases such as Diabetes. According to the World Health Organisation, New Zealand has an Obesity rate of 27% (who.int, 2008) and is ranked the 12th most overweight country in the world (nzherald.co.nz, 2013). 225,000 kiwis also have either Type 1 or Type 2 Diabetes (diabetes.org.nz, 2012). It can be argued that because of the increases in rates of Diabetes and Obesity, consumers are scared of the impacts to their health and wellbeing as they grow older and are increasingly becoming more health conscious in the choices they make for food consumption. In the US, 64% of Consumers now agree that it’s important to eat healthy foods compared to 57% in 2010 (newhope360.com, 2013). As consumers become more health conscious, food producers and sellers look to take advantage of this to promote and sell their food in new and different ways that might be perceived as healthier options. One such method that is changing consumer food preference is the emergence of local Weekend Food Markets as a ‘hip’ and trendy way to sell food to consumers versus traditional retail avenues such as supermarkets and grocery stores. Consumers arguably favour these

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