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Corporate Cultures: Sergio Marchionne, Chief Executive At Chrysler

Satisfactory Essays

The information in this case study provides a few examples of each of the organizational cultural types. The first one is the market culture which is according to the text is a culture in which there is intense competition and a strong desire to meet or exceed goals handed down from upper management. (Organizational Behavior, 2013) Sergio Marchionne, Chief Executive at Chrysler, has terminated executives and made most of the others interview to keep their job which is a prime example of the competitive nature of the market culture. He has also created an “Element of fear” within the company by doing this and many other things. He requires the sales team to develop plans to offer additional rebates for various programs including the “cash

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