Corporate Social Responsibility : Csr

923 WordsAug 20, 20164 Pages
Corporate Social Responsibility Introduction Corporate Social Responsibility (CSR) is part of the reality of doing business. CSR is also known as corporate science, corporate citizenship or responsible business. CSR is important for both business as well as society. CSR is all about how a company is able to show and manage its positive impact on the society. CSR is able to earn its own name in the world of business. The importance and significance of Corporate Social Responsibility is increasing day by day. It is said that CSR has been started in the early 20th century. As we can say that different critics have different meanings about the Corporate Social Responsibility, some believes that it is really good for a company who adopts its policy to show the good impact of their company’s product on the society and the environment. Whereas, some believes that the company are just green washing the peoples or the consumers mind by the name of adapting CSR policy. Let’s take an example, Crane et al. (2013, p.4) points out that the recent rise of the CSR, some might well argue that this ‘new’ management idea is little more than a recycled fashion, or as the old saying goes, ‘old wine in a new bottles’. CSR has got similar concepts just like sustainability; environmental responsibility etc. when a particular company thinks to adopt the CSR policy, its main aim should be respecting people, environment and communities too. According to a survey by branding company Landor
Open Document