Creativity and Events
“Producers are constantly being challenged to come up with events that ‘surpass last year’s, are bigger and better and are totally different and exciting” Matthews (2008, P.19). It is therefore evident at the need for event organisers to react to customer needs in the market. This essay will introduce the concept of creativity, innovation and entrepreneurship within the events sector. Key theoretical concepts around the subjects will be explored in order to form a discussion for the need of creativity within events organisations. This essay will draw upon industry examples to illustrate how the concepts can be achieved in order to gain competitive advantage. Through critical analysis, the concepts can be reviewed,
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This may be a difficult and lengthy process. Hence it is up to management to make a decision on whether a creativity and innovative strategy should be adopted.
Furthermore to this is the discussion of management themselves. Steward et al (1989) cited in Zhao (2005) highlights the difference between a small business manager and an entrepreneur: “…small business owners were concerned primarily with securing an income to meet their immediate needs and that they did not usually engage in innovation, whereas entrepreneurs had higher achievement motivation and risk taking, and were inclined to innovation and change” Zhao (2005, P.27).
This implies that perhaps entrepreneurs are essential to the process of innovation and for an event company to stand out and successfully compete with bigger competition they must take the necessary steps into encouraging creativity and innovation within the company.
It is also suggested that organisational growth can be achieved through innovation Kuczmarski (2003). Those organisations that want to increase in size, dip into new markets and compete with larger organisations require
Creativity, the party believes, is the one factor that drives innovation in this exponentially growing economy. They recognise that creativity and creative thinkers are needed in all areas of business, whether it be scientists and medical researchers needing to find new ways to cure illnesses or teachers and educators thinking of new and interesting ways in educating students to learn. They believe that creativity is and the ability to think out of the status quo is what will make amazing things happen.
An Entrepreneur decides his future, time, happiness, duties and a whole lot of others. An Entrepreneur will use his imagination and come up with a way to implement his ideas even when others say it doesn't matter, planning, design, deployment and measurement are all subsequent to research. And, in the beginning of everything is the creation of the core product in its raw form a marketing skill. Most people don't understand that without marketing you do not have a product, or a service or a solution to sell.
Entrepreneurship involves entrepreneurial skills to develop, organize and manage a business venture by focussing on opportunities along with any of its risks in order to make a profit. Entrepreneurship is also an approach to management that can be applied in start-up situations as well as within established businesses. (Business Management: a contemporary compilation)
Entrepreneurship is Management - Entrepreneurship is not creating a product, it is creating an organization,
An entrepreneur is “a person who organizes and manages a business with considerable initiative and risk”. In other definitions an entrepreneur “identifies an opportunity or a gap in a market and evaluates the risk related to the establishment of the business and is prepared to take the associated risk to start the business in the quest for making profit; and has the ability to obtain the resources to establish and grow a business”. Entrepreneurship exceedingly relies on entrepreneurs to start-up, develop and produce companies across the use of their
Creativity, in the form of the ability to effectively generate unusual solutions to relevant problems, can be a source of significant competitive advantage, especially in rapidly changing environments. Creativity is important to entrepreneurs because it is the first stage in the process of innovation, providing the stimulus for opportunity discovery and new venture creation. As new entrants, entrepreneurs often justify themselves upon the same dimensions as creativity: novelty, usefulness, and appropriateness. Arguably, one of the first tasks demanded of an entrepreneur is to manifest creative ability through the conceiving of new product-market opportunities and unique value propositions. From these initial acts of creativity, entrepreneurs must build effective organizations that can repeatedly bring ideas to commercially valuable forms in order to survive and grow.
In more and more occasions such as the regular meeting of teams and annual report statements, the concept of creativity and innovation has been frequently mentioned and discussed for that entrepreneurs and managers have been fully aware of the importance and significance of creativity and innovation (Vehar, 2013). It goes without doubt that their meaning and value have been attached with enough attention, however, the
Thesis Statement: The economy is for ever changing toward what has control of demands, the environment of entrepreneurship is high on the charts, however the small business are surviving equally with the large businesses.
Creativity is the ability to produce work which is both original and unexpected design .Creativity is a wide scope which is important at both individual and societal level for a wide range of task domain at an individual level of creativity which is relevant to our idea. When you are solving your problem on particular job in your daily life activities, with your creativity idea can lead you to new finding movement to innovate the job you want to create. One of the most important aspects of creativity is the economic aspect of it, create lot of job opportunity and produce lot of products and service for individual an the government
Creativity is mistakenly defined as something ambiguous, intangible and immeasurable because the endogenous mechanisms of creative and innovative processes are not fully understood by both practitioners and academic researchers (Wallas, 1926; Sharma et al., 2003). Simultaneously, creativity is expected to deliver real and tangible value to organisations that wish to succeed in their market and business strategies (Shaughnessy, 2013). The main purpose of this critical essay is to examine the nature of creativity and address the existing creativity myths.
Would you like to be one of those organizations? You can be. In fact, all companies can be more creative and innovative no matter what their expertise, product, or service. When you apply creativity and innovation to everything aspect of your business, you are able to stay ahead of a changing marketplace and the competition.
There exist four main approaches about what entrepreneurs distinguishes from managers: (1) creation of new organizations, (2) high-growth, high-wealth-creating businesses, (3) innovations and creation of new products and markets, and (4) recognition and pursuit of profitable opportunities. The underlying assumption is that wealth creation is a
The research is aimed at defining the relationship between the two concepts that is innovation and organization, the concept innovation can be acquired and exploit by many organizations to achieve superior value. Mobbs C (2010), outline different definition constituting to innovation, one of the definition as stated by UK department of trade and industry (2004) defines innovation as “successful exploitation of new ideas”, Michael Porter (1990) further defines innovation as “A nation competitive advantage“ therefore innovation can be broadly defined and observed as a vital approach to achieve organizational goal and competitiveness.(Oxford dictionary;2005:1030) defines the
Companies live and breathe innovation; or, at the terribly least, notice it basic to their success. Such companies are those that others ought to emulate for they recognize that to do business, as Peter Drucker prompt in an exceedingly recent Harvard Business review article, “Every firm—not simply businesses—needs one core competence: innovation.”
It is undeniable the competition in the business arena is very stiff. People in the business world must find the best way in order to be successful. Business, nowadays, have to cut cost to the bone by downsizing, outsourcing, offshore IT development and management. The growth of an organisation now depends on the ability of the businesses to innovate. Innovation is no longer regarded as the exclusive preserve of the research and development department. Instead, many businesses see that innovation must become a part of the core competency of every part of the organisation and its network of business partners.