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Examining The Nature Of Creativity And Addressing Creativity Myths

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Examining the Nature of Creativity and Addressing Creativity Myths

Table of Contents

1. Introduction 3
2. Conceptualisation of Creativity and Its Intangible Nature 3
3. Creativity and Innovation 6
4. Reflection of Creativity Myths 9
5. Conclusion 10
References 12

List of Figures

Figure 1: Integrative Model of Creativity 5
Figure 2: Innovative Process 7
Figure 3: Innovation in an Organisational Context 8

1. Introduction
Creativity is mistakenly defined as something ambiguous, intangible and immeasurable because the endogenous mechanisms of creative and innovative processes are not fully understood by both practitioners and academic researchers (Wallas, 1926; Sharma et al., 2003). Simultaneously, creativity is expected to deliver real and tangible value to organisations that wish to succeed in their market and business strategies (Shaughnessy, 2013). The main purpose of this critical essay is to examine the nature of creativity and address the existing creativity myths.

2. Conceptualisation of Creativity and Its Intangible Nature
In accordance with the definition of Raghavan and Cafeo (2010), “creativity occurs through a process by which an agent uses its ability to generate ideas, products or solutions that are novel and valuable” (Raghavan and Cafeo, 2010, p. 22). Even though this definition emphasises the individual ability and potential of agents to participate in creative thinking and decision-making, Raghavan and Cafeo (2010) failed to demonstrate any

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