Crisis Communication Case Study

Social media can be used for the collaboration of information and of people. Relationships with stakeholders can be built by the use of social media.

Executives today operating in large corporations know just how tough it is to get away from network tools like Yammer, SharePoint, etc. Such instruments are currently used in a regular base to cooperate communication, entertain groups, and trace gatherings. Found in an article, social media entrepreneur and political organizer Jeremy Heimans said, “ Social media helps all institutions become transparent and engage in a more participatory dialogue with the stakeholders. Social media and technology have helped political organizations, providing a more democratic mechanism to get people involved” (429Magazine).

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

Social media is one of the major lines of communication with people due to the advances in techlogly. Social media is the means of communicating from business to personal socializing. Social media can be effective for companies to communicate with stakeholders along with marketing. Marketing thru social media has already been a successful trend among companies, communicating with stakeholders could be more successful with the advances technology . People are glued to their cell phones , tablets and watches through out the day it will become easier and more effective if a stakeholders can communicating with the company anytime and immediate versus having to wait until they reach a computer and check email or company’s blog for updates. How convient is for a stakeholder to log onto Facebook, Twitter, Google , Instagram , Pinterest, and Tumble to see updates from their company and personal friends.Of course companies would’nt intevine on the personal /private interaction the stakeholders hold on these social media sites they will stick to company polices and relations.

“Social media makes the community part of the actual crisis communication response. For example…Twitter was used to quickly share initial information and updates during the 2007 and 2008 California wildfires, 2008 Mumbai massacre, 2009 crash of US Airways Flight 1549, 2010 Haiti earthquake, and 2011 Tunisian uprising.” This information, again in Veil’s 2011 article, reinforces the idea of how social media communication is highly beneficial and furthers an individual’s ability to remain informed on current events.

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

In the business environment or the workplace, social media continues to impact on business performance as well as organizational capabilities. On the other hand, it is

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

In a new form of protection and communication, social media is the main thing that everything is using in today’s times. Marketing employees have positions as titled as social media directors. Companies have people watching and monitoring everything that happens with their social media reputation all hours of the day everyday. Young people are seeing the power of social media everyday with teachers demonstrating how fast a picture can be shared across the world. Social media is relatively new and could possibly open many gates for communication. This depends heavily on who is publishing information and news on social media. If news spreads fast on social media, then the use of it can be used for emergencies. If many people are

In the earlier days the organizations are mainly planned according to the customer’s needs and about the adopting the new technologies for their development of their business. Then dint even think about the social media in that stage. When the social media was introduced

Understanding the impact social media has had on the business world is particularly important for the younger generation, those teenagers and twenty-somethings who are most likely to post something that may come back to haunt them in years to come. As college students, we must realize that our future can be made or broken by something we consider trivial. For all those concerned with their professional reputation, responsible use of all social media is imperative. In the opinions

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.

In their article "Social Media and Public Administration: Theoretical Dimensions and Introduction to the Symposium,” published in 2011 in Administrative Theory & Praxis Vol. 33, Iss. 3, pp. 325-340, authors Thomas A. Bryer and Staci M. Zavatarro introduce the rising trend of social media use in public administration, in both government agencies and nonprofits. As public administration scholars and practitioners themselves, the authors sought to analyze these trends further, and to explore more comprehensively how social media technologies are utilized in public organizations, as well as these methods’ outcomes. The article is laid out as follows: First, the authors attempt to define social media; second, they identify common challenges and obstacles that public organizations face when utilizing social media tools ; and finally, they identify areas for future research. The authors hope that ultimately their research will provide assistance to those public administration practitioners interested in successfully utilizing social media.

This report outlines the current crisis situation and provides a range of crisis communication strategies and methodologies that are suggested for use immediately.

Social media provide benefit and good effort to PR practitioner, journalist and organization in many circumstances, the researcher want to investigate the negative outcome from the social media, and how the social media impact the organization to damage rather than build a relationship with their publics.