Crisis Management Case Study: Turing Pharmaceuticals

Within the communications group for Blue Care Network, how the crisis is managed depends on the actual situation. A crisis is defined as, “a major occurrence with a potentially negative outcome effective an organization, company, or industry as well as its publics, products, services, or good name” (du Pre, 2014). While the management of the crisis may depend on the situation, the purpose of crisis communication is to, “provide information that allows an individual, stakeholders, or an entire community to make the best possible decisions about their well-being, under nearly impossible time constraints, while accepting the imperfect nature of their choices” (du Pre, 2014). Recently, there was a recall on several different types of EpiPens, which is used for allergic reaction treatment (Horne, 2017). Although this was only one recall, it still needed to be urgently and effectively communicated to the masses. This was a highly important issue because someone’s death could result from this (Horne, 2017). In this situation, the challenge was to make sure that people were notified right away. To inform members, letters and emails were sent out to notify them of the lots (lot number on the EpiPen) that had been recalled (Horne, 2017). In addition to informing them, there were also instructions for what to do, specifically if a member had an EpiPen with the recalled lot number (Horne, 2017). On top of letters and emails, Blue Care Network utilized their online portal to send messages to their member’s accounts as well as making a public announcement through press releases (Horne, 2017). With reaching a mass audience, especially during a crisis situation, it is crucial to make sure the information is correctly understood and interpreted by the

Crisis communication is the most important aspect of external and internal organization communication. This type of communication ranges from image restoration campaigns to employee turnover. In the articles that I have analyzed, I discovered many examples of crisis communications and its importance. I will discuss the Bridgestone-Firestone Corporation's image restoration campaign and explain Benoit's theory of image restoration. Also, I will discuss how crisis communications fits into public relations models. Two examples for discussion will be how supervisors should convey bad-news to their employees, and group communication within employee turnover. My last example for this discussion will be Bill Clinton's image repair discourse.

The objective of this case is to understand the importance of crisis management. This case is intended to make the reader consider not only financial implications at the time of the event but the effects on the long term strategies of the organization. Also, the case urges participants to think about the consequences not only on the customer but on those within the organization as well.

Managers and leaders do not welcome crises because they don't realize that problems and crisis if handled with intelligence become an opportunity for the company. The purpose of writing this paper to discuss the case of "Johnson & Johnson" that became a hero in the eyes of public (Rehak, 2002) and gained their market share back with the help of their effective public relations plan. They accomplished this by making good relations with public and by proving how much they were concerned about the safety of their consumers.

Crisis communication is an area of public relations that I find really fascinating. I enjoy learning about the proper steps that a professional takes when a company is pitted against a major crisis, and what they do in the face of chaos to turn the situation around and use the crisis in their own favor. One case study that exemplifies the degree to which a crisis can be managed effectively and a company can gain more respect by doing so is the case of the Chicago Tylenol Murders in 1982.

This study is an overview of the similarities and differences, advantages and drawbacks of how two food companies, Chipotle Mexican Grill and Jack in the Box handled the crisis effects of an e. Coli outbreak on both business and brand identity. This study will comparatively analyze each company’s leadership initiatives, management styles, and business practices when faced with a direct business crisis. Presenting a discussion on the overall strategy, perception of events and methods used to handle a crisis. An examination of any support mechanisms, procedures or policies to cope with inherent danger or opportunity in an emergency situation. A before and after look, at both company’s core values, mission, reputation and the impact of lessons learned with the maturation of the business through crisis situations.

For several years we have had several issues with the increasing number of operating staple of medical training for centuries. Resident physicians routinely worked 90–100 hours per week, for up to 36 consecutive hours without rest, for the entire duration of residency training. (Dhruv Khullar, 2017) A surgical resident working that many hours puts our facility at a great risk for human error, which in this case is resulting in operating room deaths. We are now experiencing an internal crisis, which is an event that is isolated within a facility.

Communication management is the core need of organizations operating in modern 21st century. Keeping in view the dynamics of modern era and the unpredictable changes that can take place anytime, anywhere in the world, the need of crisis communication management is emerging. This paper casts light upon various aspects of crisis communication management in the particular perspective of higher education institutes. The preview of crisis communication management in the field of higher education is necessary as the students are main players in crisis communication management. Another important reason is about the willingness of students to participate in crisis management activities. Yet another reason lies in the fact that higher education institutes enable the students to perform better in their professional lives hence they equip the students with required skills of emergency response.

Turing pharmaceuticals in particular, raised the price of Daraprim from $13.50 to $750 per tablet. The narrow market demand for Daraprim, and Turing’s complete control of the distribution of Daraprim allowed Turing to act like a monopoly. Additionally, the approval process of the FDA provide less incentive for other pharmaceutical companies to produce generic forms of the drug. The FDA can speed up the approval process, and aid other pharmaceutical companies compete. Moreover, the government can allow Medicare to negotiate price of drugs with pharmaceutical companies, as a result lowering the price of the drugs and guaranteeing the safety of

Zaremba (2010) points out that “crisis is any unanticipated event, incident, situation, or development that has the potential to damage or destroy your organization’s reputation”. (P.234) This definition indicates two attributes of crisis: unexpectedness and destructiveness, so effective communication is crucial to manage a crisis. The Nuance Group, a successful management consulting company, with a reputation of experienced and highly educated consultants, was facing the crisis brought by its great “reputation”. As a consultancy, it’s their profession to market themselves. A glossy brochure with specific introduction of consultants’ information, which is the highlight of the company’s reputation, is a fabulous method to market

The reputation of the biopharmaceutical industry continues to be battered. Some of this has been earned as with the illegal detailing of drugs or questionable sales and marketing practices, but the industry has been tarnished by the immoral behaviors of others. The most recent example of this is Martin Shkreli, the CEO of Turing Pharmaceuticals and a former hedge fund manager. Turing acquired Daraprim, a drug that has been available for over 60 years to treat a life-threatening disease, toxoplasmosis. After acquiring the drug, Shkreli promptly raised the price of a tablet from $13.50 to $750, a 5,500% increase (NY Times, 2015).

A business that manufacturer’s products or food products is aware that some problems may transpire, such as recalling the product due to various reasons, for example health concerns or for safety reasons. Still a plan, especially a good crisis plan, should be implemented to be able to handle any sorts of problems. Manufacturer companies also need to be ready to communicate to the stakeholders and let them know that they are their priority. However, when a plan is not firmly established, completely ignored or do not take the responsibility for the crisis, the company can jeopardize not only their reputation, but also loose financially, the way Firestone/Bridgestone and Ford Company had to undergo.

What is a crisis management? It is an unexpected crisis that happens on the company that will affect the trust and loyalty of the stakeholder. It can be extremely costly because it will affect the company reputation and brand. For example like financial failure from poor business management, workplace violence, fires, cybercrime, computer viruses, product tampering or union strikes and other external issue like damaged economy that causes from London bombings, terrorists attacks on 11 September and others. The SHRM 2005 report indicates that only 56% organizations created or revised their disaster preparedness plans but 45% did not after the terrorist attacked on

All companies face crisis that’s why most of the companies and organizations hire intellectual people to be its public relation practitioner.

Here is the final version of the crisis management strategy report which was commissioned by yourself on Monday 5 May 2014.