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Crisis Management Is The Application Of Strategies Designed Help An Organization Deal With A Sudden And Significant Negative Event

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According to Rouse (2013), “crisis management is the application of strategies designed to help an organization deal with a sudden and significant negative event” (para. 1). In other words, crisis management is the method used by firms to deter or handle crisis situations, such as mergers, fires, major computer system disruptions, and other crisis situations. For the past twelve years, one has observed Chairman Michael German (i.e., German) help grow his family business from startup to a forty-five employee company. Although German has succeeded in growing the organization with his business experience, he previously faced a crisis that was eventually resolved; however, the crisis could have been handled in a better way. Founded by German and his son Alex German (i.e., CEO) in May 2004, German & Son, Inc. (G & S) is a New York based, family-owned, third-party logistics provider. A brief interview with German was conducted on Sunday, July 17, 2016. As per German, he decided to start the business with his son because “Alex has the expertise in the industry” while he had the business experience (M. German, personal communication, July 17, 2016). German obtained most of his business experience in the telecommunications industry. On the contrary, Alex obtained most of his experience and working relationships in the distribution industry. German shared several obstacles that relate to the growth of G & S. One of the obstacles is competition (M. German, personal

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