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Cultural Dimensions Of Intercultural Communication

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Hofstede’s cultural dimensions is an analysis tool for intercultural communication and interaction. This study focuses on how a specific society’s culture affects the national value system based on a set of measurable factors. These dimensions are: Power Distance (PDI: strength of social hierarchy), Individualism-Collectivism (IDV), Masculinity-Femininity (MAS: task-orientation vs person orientation), Uncertainty Avoidance (UAI), Long Term Orientation (LTO), and Indulgence (IND). Below is a graph, which depicts how each dimension is comparable between the U.S. and Russia.

Power Distance Index (PDI)
The power distance index (PDI) measures “the attitude of the culture toward…power inequalities” in the society. Russia has a high score of 93, which translates to people in power having exhibiting behavior, which differentiates them and displays the disparity in the chain of command. This is a vast contrast to the U.S., which is quite egalitarian and focuses on equal rights for its citizens. Powerholders in Russia are not as accessible as those in the U.S. Even though hierarchies are created for reporting and structure, American managers are highly accessible. In terms of communication, Russians will expect powerholders to communicate with other powerholders. They would be offended by being sent a junior to deal with their business matter, as their negotiations and task allocation are usually top-down. Even the financial approach is centralized to the mother city, where

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