What is the culture shock and how does it affect the international business? Culture shock is defined as the feeling of uncertainty and at times confusion or even anxiety that a person or group of people experience on the occasions that they encounter a new culture. The visits can be for various reasons such as doing business or living in a community that has different beliefs and values regarding life from theirs. Various reasons can lead to culture shock. Some of these reasons comprise of being unfamiliar with the local customs of living, the difference in language and differences in acceptable behaviors between the visitor and the locals. These differences are always there because norms among different society can be distinct from each other (Junior, Meyer & Murphy 2016). However, the feeling of culture shock can vanish with time. It is normal for visitors to be unfamiliar with the nuances of the local culture. This is always overcome by learning to adapt through interacting with the people of the local culture. From the various studies by different researchers that have been carried out regarding the relationship between culture shock and international business, it has been discovered that culture shock significantly affects international business (Kovaleski, 2013). The feeling of culture shock can be very daunting for the people who are engaged n international business because there is an added of creating and maintaining a business relationship that has good returns.
This paper will focus on the many elements and dimensions of France and the affect it has on the business that takes place locally and internationally. There will be constant comparisons and contrasts between France and the United States of America taking place throughout this entire research article. I will focus on how the elements and dimensions of the culture separately are adapted by the locals and integrated into everyday life and business. I will also give insight on how to conduct business in France for other countries, mainly the United States, by talking about the countries imports and exports and
A sudden change in one’s surroundings can result in culture shock. Culture shock refers to the anxiety and surprise a person feels when he or she is discontented with an unfamiliar setting. The majority of practices or customs are different from what a person is used to. One may experience withdrawal, homesickness, or a desire for old friends. For example, when a person goes to live in a different place with unfamiliar surroundings, they may experience culture shock. Sometimes it is the result of losing their identity. In the article “The Phases of Culture Shock”, Pamela J. Brink and Judith Saunders describe four phases of culture shock. They are: Honeymoon Phase, Disenchantment Phase, Beginning Resolution Phase, and Effective
Cultural shock is a common feeling a person experiences when transitioning into a completely different environment and living situation. Throughout the world, immigrants experience many difficulties when assimilating into a new culture.
The chapter continued to discuss how people experience other cultures when they are removed from their area to a different place. This occurs in the form of culture shock people experience new traditions that are unfamiliar to them when the come to a place that is home to another culture. Human development may also include joining the ideas of various cultures and forming it into a new concept. It puts heavy emphasis on learning other cultures in an unbiased form in order to compare and make observations. This chapter also studies of culture have been able to advance over time and how change is an essential aspect of
Culture shock is the feelings of alienation, hostility, heightened ethnocentrism, sense of loss, depression and/or self doubt that may result from immersion in a new culture.
Eckermann (2010), defines culture shock as segregation of two communities, creating conflict, inequality of rights, and inhuman treatment. Due to the divide, and Aboriginals being the minor group, they lost their identities and experienced tremendous stress and anxiety due to culture shock.
Pederson (7) explains that there are stages of culture shock, which he identifies as the honeymoon, negotiation, adjustment, and adaptation. In the honeymoon phase, a person is likely to get excited about being in a new place, meeting new people, tasting new foods, and acquiring new habits. However, as time passes by, they get into a phase of negotiation, where the differences between the culture one is used to and the one they find themselves in start to become apparent. Feelings of anxiety, anger, and frustrations start to take shape as unfavorable events perceived as strange come in the way of the person 's life, especially if a person does not feel accepted in the new culture (Mukherjee 273). Loneliness may set in, and the urge to go back to the familiar culture strongly comes into play. However, as time goes by, adjustment sets in, usually within six to twelve months, and one gets accustomed to the culture and also comes up with a routine. By this phase, one knows what is expected of them, and life once again becomes ‘normal.’
Culture shock is influenced by ethnocentrism, which I will explain how it is taking one’s culture as a superior base to judge other cultures. The longer I lived in Louisiana, the concept cultural relativism began to apply to my situation when I befriended a girl that had lived in that town from birth, and it gave me a new perception on cultural differences. Culture shock is a two way street after all, they were affected by my outside presence- especially at times where they needed to forgive my adjustment of catering to their norms. The non-material culture I can list as an example would be a moral holiday celebrated highly in the south, Mardi Gras. Having parades march through my street for seven days with floats, jazz musicians, horses, and people in costumes throwing out beaded necklaces- was quite a celebration that traced back historically and
One of the most obvious difficulties for an international student is culture shock. Culture shock is the result of moving from an environment that is familiar to one that is not. Adjusting to new food, people, environment and
Making business abroad can be risky, but it can also be profitable for a company as well; thus the necessity to study in deep the country where the company will bring the business to. International companies are faced with many cultural challenges, when doing business across and inside of different borders. Identifying the significant cultural issues involved when evaluating the attractiveness of a particular location as a place for doing business can be crucial for a business. Aspects to consider when studying culture in a new place
In this report I will be stating the differences of how Tesco function in South Korea compared to how they function in the United Kingdom. Tesco have to adapt to the local culture, traditions and tastes and have to recreate an environment in which shoppers will feel at home.
In 2010, as my sisters-in-law and their families prepared to immigrate to the United States (U.S.), my husband and I did all we can to advise and assist them in getting ready for their long journey from Nigeria to the U.S. To our surprise, contrary to every advice we gave them, in preparation for life in the US, they started out with trying American fast foods of different kinds. Culture shock is expected for anyone who immigrates to the US, regardless of where they come from. The type(s) of help the person(s) gets on how to overcome it and their adherence, most often, determines the future outcome of life in their new country of residence.
Culture Shock has played a tremendous role in the growth of cultural ecology because it is an issue that is constantly growing all over the world. In the United States, it may not seem like things are changing involving culture shock, but it is not any different then the changes in places like Africa and China for example. It is developing equally across the world because there are now more ways to travel. So, what exactly is culture shock anyways? Well, it is known as going to a foreign or unfamiliar territory that one is not used to, so they may feel symptoms of anxiety such as nervousness or shock because the customs, actions, beliefs, etc of those people may not seem familiar to them, so one may feel ill-prepared for the changing environment. Also, for example, if one was to go to school in the U.S. but came from China, they would feel culture shock because the rules in China are not the same as rules in the U.S. and so it may make one feel uneasy about the situation because they are not use to change and maybe the move was to quick for them to adjust properly. The United States is very different from foreign areas because the culture is very different. Where have people of Africa seen movie productions, music, sports, universities, iPhones, computers, etc? The answer is not where they live but in the United States if they traveled there before. This is exactly the issue with culture shock in ecology. Culture is what people behave like, feel, and do. Shock is a symptom
Cultures are varying among different parts of the globe. People with different cultures have different characteristics and viewpoints on the subjects due to diverse understanding and method of learning. During the past few decades, the international trade grows in a very rapid rate due to the advantages that it provides; “increased sales, operational efficiencies, exposure to new technologies and broader consumer choices” (Heslin). Therefore, when considering the culture aspect to current business world, it is crucial for business to understand the culture aspect because of the tremendous growth of international business as well as utilize the international market to its maximum
The five weeks of the Cultural aspects of international business course have been a truly enriching life experience for me. I must admit that I was a little skeptical about the value proposition of the course as I thought this was going to be one of those purely theoretical pro-diversity lectures with no potential for practical application. However, the fact that Professor Lane co-authored the textbook intrigued me so much (I have never had a Professor who actually wrote the textbook for the course) that I decided to give it a chance and sign-up for the course.