INDUSTRY PROFILE
HISTORY OF WASHING MACHINE
Washing machine made their mark in the Indian market in the eighties.
Videocon was the first company in India to introduce washing machine. Over the years it has remained market leader, with an overall market share of 35%, by introducing flexible strategies. Initially, the challenge was to ran away homemakers from their traditional method of washing clothes, but then, owing to high prices, the market appeared to be limited only to upper income urban households.
The 1990s saw a change in the socio-economic scene in the country. Rapid economic growth, increase in the number of working women, changing lifestyles and higher asp rational levels with exposure to satellite television and easy
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It has become an essential thing to have a washing machine in each and every house not only for reducing the work and also for the prestige. Now-a-days most of the women’s are working for them the work load will be very high to reduce such type of hose works washing machine had become an essential products for them.
DETERMINANTS OF THE INDUSTRY
1. Price: The demand for washing machine in price sensitive and as the prices have fallen due to increased competition among various old and was entrants the demand has rise. The demand is price sensitive because of low levels of disposable income 2. Low penetration income: According to the ORG – MARG reports India constitutes about 71% of the total number of households. However, rural penetration levels remain lower than in urban areas, rural penetration levels of refrigerators stand at 4% and washing machine 2%. These figures reflect the potential demand of players to exploit. Now as the rural India is upgrading the companies can try pt tap this market, which offers huge potential. 3. Income levels: With rising levels of real disposable income and the consequent change is inspirational levels, branded durables have become thing of proud
2. By performing some research over the internet, I found out some figures that could justify the attractive of the Indian market. For instance, globally more than one billion people lack access to safe drinking water and approximately 2.4 Billion people
The late 1990’s into the early 2000’s was a time of great economic success that took a turn for the worst as the war against terrorism began. In America, the economy was at its peak especially on Wall Street until September 11th 2001. The attacks that occurred on September 11th deeply affected America. The attacks caused the Dow to drop tremendously along with causing the recession to deepen. America was led into of the biggest government spending periods in a long time. The cost to fund the war along with to rebuild the economy held a toll on all Americans. America had to dig itself out of a hole. Unlike the economy, technology was on the rise. Many new inventions such as wireless internet, mobile devices, and new forms of social media were created.
There was at least one medical, technological, or scientific advance in each year of the 1990s with major effects on how the world changed prominently. People had more options of communication and more choices to entertain themselves with. Americans survived and thrived more prominently during the 1990s than they had ever before. In 1990s America, there were numberless scientific and technological advances that contributed to the country’s remarkable
In the documents, it is shown that the eight authors from different societies had an opinion towards the technology during their time. Some of the opinions were based on water and how there should be a system for it, the tools of the time period and how they improved, the people who wanted to see a change in their work environment and the people who didn’t want their work environment to change. The water based documents were focused on how the water systems should be run; for flood prevention or for aqueducts throughout the city of Rome. They provide intel on the environments at the time. The documents based on the tools and how they were improved through the different people manufacturing them. The documents set on how the working class wants
As the mainstream world in 1989 grew economically, conditions in the projects were contrary. Approximately 96% of the residents in the
In the research presentation on Brand management by Jennifer Zeigler, it is presented to us that they are accumulating properties at a very fast pace.
Before the 1920s women would have to go outside and wash their clothes one by one. They would use a bucket of hot water, a washboard, and a bar of soap to wash their clothes. Once they were done washing their clothes they would hang them up by yarn or string (“History of Laundry - after 1800”). They would dump the article of clothing into the bucket of water, scrub it on the washboard with the soap, and then hang them on a clothes line and let it air dry. Once the clothes were dry the women then brought the clothes into the house and folded them. When the electrical washing machine was invented in the 1920s by Alva J. Fisher women were able to catch a
The 1990’s were known for a time of great prosperity due to the advancement of technology and economic
Marketing and Sales represents Ducati’s most significant growth opportunities because their brand management strategy advances the Ducati name into the consciousness of their markets. In addition to motorcycles, Ducati extends the brand by selling accessories and apparel. For sure, Ducati owners will buy these products but perhaps more importantly, the aspirational aspect of the brand drives people to buy Ducati-branded items even if they don’t own the bike. This behavior is seen with the Harley-Davidson brand: many people wear H-D clothing and
As we all know the washing machine has been around for quite some time. The models we see today have taken at least 40 years of work and changes to get to where they are today. This study is approached by three theories they expected to see class and gender relations in the life of a machine. Second they drew off a Chinese tradition of thought. Third gender relations were saw as “a set of power relationships that not only involve the construction of values, but also constitute a process of bodily submission, as evidence in postures, gestures and movements” (Gomez Pg. 390).
This gain value and addresses a key decisive achievement factor in the industry (Grant,2010). As position is important to offer convenience and a deep assortment, An extra unique intangible resource would be their brand representation and customer loyalty, this is vital since it can attract or attract consumers and it could be necessary to build the brand image .
A study by Assocham in 2011 estimated the rural consumer durables market to grow at 40% in 2012 as a result of higher disposable income among rural consumers. The size of the home appliance market in India is pegged at `30,000 crore, with air-conditioners, refrigerators and washing machines as the largest categories, though household peneration levels are in low single-digits.
Branding is a tool to make the goods of one producer different from another producer (Keller, 2003). Carroll (2008) asserts that branding is a sign of quality, and it is helpful to increase
Over 58 per cent of the rural households depend on agriculture as their principal means of livelihood. So Sales of tractor and mini trucks has
On the first meeting at the board room, we announced our brand identity as luxury represented on our flagship model TX7. Although it was the most expensive and luxury model among us and other competitors, we found a success in the market with market share growth from 1% to 2.5% as shown in Figure 1. Most successful business takes time to build a reputation in the market, even more for the luxury market (Luxury brand management, 2008). TX7