Daffodil International University

In this report I will analyse Country Road Clothing Company (CR) and the CR customer. Specifically, I will be analysing the marketing environment and Country Road’s approach to this environment and how CR market to their customers. I will look it why the marketing in Australia is so successful but how this same success was not translated in overseas markets. I will also discuss the different macro and micro environmental influences to this failure in the U.S. markets and make recommendations on how CR might have learnt from previous marketing mistakes and show how they are striving for success in the future.

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

The Australian market is extremely competitive and the company has positioned itself as a luxury products company. The organization 's current market position is that of a market leader. It follows mass marketing strategies. In case of marketing a new product the first consideration to be made by the marketer is that the target market includes the mass market or the targeted segment. Employing several developmental distribution tools including new distributors, online distribution, direct distribution and franchise distribution can be beneficial to the firm and its product as it is well aligned to the product and the firm 's requirement as well as objective. In this way the firm is able to create a brand that is popular and well known to its target

In order to achieve our first marketing objective, we recommend the following activities: Keep producing high quality, positive image products that satisfy customer’s needs. Secondly, the team must maintain direct and indirect sales force of no less than 140 and plan in advance in order to have the budget to do so. We also recommend offering employee fringe benefits to encourage long term positions

Over the last few years, the University of Never Land has been under some hard times financially, but after some difficult decisions by the athletic director to cut a portion of the scholarship budget and adding more student-athletes the Bells are now starting to show a profit. The school wants to borrow $1,000,000 to help renovate the Dumbo Arena where the basketball and volleyball teams play, but Rocky Balboa has one more financial issue he needs to fix. He must get the associate athletic director to develop a policy and procedures statement for the athletic department on how account payables and receivables are handled so that bills will be paid on time. Once this issue is fixed, then Mr. Balboa can work with the arena on securing the loan to renovate Dubmo Arena.

Developing strategies in relation to any application of marketing suggest a marketer’s ability to comprehend and align business practices with the need of the consumer and business simultaneously. Strategies present challenges whether domestic or international markets are the emphasis. The ability to set customary prices, have market presence, encouraging advertisements and publicity, understand the competition, develop accurate communication, a complete SWOT analysis including domestic and international markets, and customizing the target market, present boundless opportunity that consumers appreciate and market recognition. At each stage of

Rensselaer Polytechnic Institute is a beautiful technology oriented university filled with a myriad of advancements in technological studies. As a young woman who is planning to pursue a future in engineering, it is truly inspiring to see Shirley Ann Jackson, a Ph.D., as the President of Rensselaer. She has shown courage and determination by being one of the few women to graduate MIT in her time. During her time at the school, she has put a huge emphasis on the young women on campus. At RPI there is a huge women’s support network, which include the Women at Rensselaer Mentor Program and Women in engineering program and professional societies such as Society for Women Engineers and Women in Computing. Programs like these help young women to

American Apparel (AA) is a well-known United States clothing brand that has gained recognition among the retail industry. American Apparel headquarters is located in Los Angles, California where it manufactures and distributes its clothing products. It is known in today’s society, to be sweatshop free and has a strong belief of workers’ rights. However, American Apparel has had a downfall in the retail industry losing revenue. This research of American Appeal will provide feasible reasons why the company should enter China international market to improve on sales revenue. Companies such as American Apparel can operate in a certain environment that has a formulation and implementation of a strong business strategy that can avoid restricted environmental factors. This will determine the decision making of financial considerations, promotion strategy, organizational structure, and the management style. The environmental awareness is the starting point of environmental analysis. American Apparel has to take in consideration that there are two environmental factors of the internal and external environments. These factors affect the employees, customers, management, supply and demand. The environment has a direct impact on American Apparel business.

This is a single-year market plan for Kingsway Inc., a company that engages in a number of businesses including apparels, software manufacture and confectionery business. It was created by its founders with an aim of finding more funding for growth and informs its employees of the status and direction. Even though the company was launched just a few years ago, it has experienced an increased demand for its apparels as research has shown that consumers are increasingly attracted to casual clothes and sportswear. The company is also interested in extending their line of products as well as adding others, while at the same time exploring the opportunity to carry out sales online. It is also true that the firm marketing conditions include the application of different techniques and procedures. The company has made huge profits and increased its income by adopting marketing techniques and procedures. Kingsway also plans to increase clients found in the emerging markets or society.

For perfect product positioning it is first required to identify the primary values of the brand and match it with the localised area. The brand's vision and mission is specified and accordingly positioning is to be done. Next step for correct positioning is to determine the competitors. Since Indian markets carries large potential the brand have to face many competitors like Zara, Levis, etc. Complete analysis of all the competitors including their values, vision, mission, offerings, market growth and reputation etc. is to be done. After evaluation the brand needs to plan strategies that would make it different from the other competitors while maintaining the culture and values (Boone and Kurtz, 2013). This may include providing different quality and styled products. The last step is to convey the brand's message and values to the customers so that the brand is able to gain public

There Is a similar relation among the clothes. Several customers shop there based on the quality and prices as well as the features associated with the products. An advantage of the store is that it has a wide product mix and various offering in different categories and all these can be located at one place. This attracts a wide variety of customers. In line with their positioning of offering quality, trendy products, the brand is consistently updating its product line. The brand does not focus on innovation but rather on always leading trends. In relation to the product life cycle, clothing has a short life span from the first to last stage as tastes change easily. For this reason, it is important to constantly anticipate consumer tastes and preferences prior to launching a product so as to retain and possibly build customers loyalty. It is also necessary to develop a successful marketing strategy to display product offerings.

The Australian clothing industry is looking for further export opportunities as a response to increased import competition in Australia, globalisation and technological change.

To be successful in business, "a consumer does not buy a whole of physical components of the product but it is usefulness, function, satisfaction of consumer's needs, solving the problem, etc" (Dubrouski, , p.1). "That is why the product is a whole of tangible and intangible components which means satisfaction of consumer's needs and desires, solving the problem"(Dubrouski, p.1). Companies and managers must learn to utilize marketing research, as well as, strategy skills to fulfill customers' satisfaction. Management has to focus on exclusive marketing challenges presented by the new era of the 21st century. Management has to be able to utilize inventive, dominant, and cost effective marketing techniques that will support the future success of the organization. Companies must meet,"the increasing importance of services as part of a product (offer, offering package) which cannot be neglected" (Dubrouski, p.1). Exploring the purpose of market research, as well as, evaluating the importance of such research, facilitates managers in realizing the importance of marketing to an organization's success and to be globally competitive.

The objective of this assignment is to analyse two market offerings that we have chosen from the fashion industry which are Zara and Padini. Zara is one of the largest international fashion companies and it belongs to Inditex, which is one of the largest distribution groups (Zara, 2017). Furthermore, Zara has always been striving to meet the needs of their customers and at the same time, customers can provide input to Zara regarding the latest fashion trends, taste, ideas and so on. This is to ensure Zara can satisfy their customers with their products. The next market offering that we will be discussing about is one of the most famous clothing brand in Malaysia, Padini Holding Berhad, which refers to Padini. More to the point, Padini provides several of their own holdings brands, such as Seed, Vinci, Miki, PDI and more.

Owing to the successfully accomplishment of " low price, quality assurance" and excellent online sales channels, UNIQLO sees itself as nicely positioned to weather the China's slowing economic growth (Roxburgh, 2016). Meanwhile, serious competition with other apparel retailers is the primary obstacle to the development of UNIQLO. In the view of Zhu (2013), the Chinese market is massive, diverse, and has enormous potential. For the sake of truly thrive in this market, there is a need for foreign brands authentically understand the changing characteristics of Chinese customers, and establish quality products and services to satisfy their requirements. One recommendation is because this report use the SWOT analysis and Marketing Mix to assess UNIQLO's marketing strategies in China, it is worthwhile for further researchers to utilize other marketing tools to evaluate UNIQLO such as Porter's Five Competitive