Daffodil International University

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Daffodil International University

Internship Report
On
Marketing Challenges of Readymade Garments Industry in Global Market: A Comparative Study on Lusaka Group

Supervised By:
Mr.Gouranga Chandra Debnath
Assistant Professor
Department of Business Administration Daffodil International University

Prepared By:

Md.Nahid Hasan
ID NO # 073-11-2130
Batch: 18th
Major: Marketing

Date of Submission: 31-08-2014

Letter of Transmittal

31-08-2014
Mr.Gouranga Chandra Debnath
Assistant Professor
Daffodil International University

Subject: Submission of Internship report.

Dear Sir,
It is my great pleasure to submit the internship report on Marketing
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Proper marketing of Ready-made garments in International Market vendors should time to time adjustment the marketing mix of the Garments which in more critical aspect forever national and international marketers. Included the proper quality contain as per buyer standard proper pricing of the Garments as per consideration of the international competitors also dynamic and creative promotional tools offers for the retain and attaint the international customer acquires and just to time delivery of the Garments to the customer also as per commensurate the customer satisfaction.
International Marketing of Readymade garments to the world-class customers should be maintaining the internal stakeholder satisfactions as per the living standard consideration. Also should be reengineering the all intermediaries department with the expert personnel and newly innovative technologies as per requirement of the project performance.
Lusaka Group need to take care on the prevailing bottlenecks to be the of market lender in national and international supplier so that Lusaka Group could be maintain their prospective growth and lion contributions in our national economy with direct and indirect performances.

Table of Content Topics Page Number
Introduction
10
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