Essay about David Beckham H&M Super Bowl Commercial

The commercial demonstrates the Equinox as a vehicle that lasts through life’s journey. Baldwin lists the important keys to include in a demonstration in “Creating Effective TV Commercials”, stating, “Most important, it must be believable beyond a shadow of doubt” (Baldwin 73). Although this commercial is not a pure demonstration of how someone uses the vehicle, is used in a believable situation as a family car from when the main character is young to when she is in her mid to late twenties. This is a believable length for a family to have a vehicle and implies that Chevrolet’s product has quality and will last a worthy amount of time. The commercial does not use a bogus demonstration of how fancy or fast the vehicle is, as such demonstrations do not always entice

The commercial shown in figure 1 is for a perfume called ‘the one gentleman’ which Matthew Mcconaughey a well-known actor did for Dolce & Gabbana, a trade mark for designer products. The commercial tells us that this is a body spray to use when one wants to be seen as a gentleman. In reality a gentleman is not a man who just uses this body spray, but a man is seen as a gentleman by certain attributes society sees as being acceptable. Commercials like these can really have an impact because the viewer wants to look like the person with the body spray, and themselves be perceived as a gentleman. The unspoken

Bend it Like Beckham (2002/3) is a romantic comedy written, directed and produced by Gurinder Chadha, a Kenya-born British film maker who grew up India. Director Chadha’s films often reflect on her complex background. Unlike many comedies, Bend it Like Beckham is filled with plenty of important themes. One of them addresses the importance of cultural integration.

The fact that every American watching the commercial relies on farmers gives the audience a logical way to relate to the importance of farmers. Just like our country relies on farmers for food, clothing, and other products, the common farmer relies on Dodge Ram trucks to help them carry out their day to day tasks. The most important task of a farmer being to provide for the people in their families and well beyond. In order to captivate the audience and show this, the commercial provides pictures of farmers using a Dodge truck to help them carry out their daily farm work. In addition to pictures, Dodge shows the reliability and utility of Dodge Ram trucks through describing their strong, yet gentle quality. This

The commercial uses fear as a stimulant for people to buy the Chevy truck so they will survive. At the opposite of fear is the opportunity of feeling safety since a driver of a Chevy would feel safe since a Chevy driver is supposed to survive in this imagined apocalypse. When the song starts to play in the commercial it gives a sense of victory by surviving, leading people to the thought that driving in a Chevy would make someone feel victorious and successful when they drove this vehicle; giving people a feeling that they may feel is missing from their lives. Chevy does an excellent job of playing on people’s emotions through the music, imaging, and the dialogue within the commercial. The General Motors Company, the owner of Chevy, uses the tools of Ethos, Logos, and Pathos to reach the audience in such a way as to convince them that they must buy a Chevy truck to be a good person and to feel safe and

The exhibits of the cabin and the wilderness indicates the desire of the settlers building homes out of pure wilderness, using their imagination beyond the stars to achieve and continue to strive and progress. The fresh crisp air invading the Americans to feel free to do the impossible, to dream and believe that the sky is the limit. The Chevy Silverado ad is a representation of what the American spirit is all about and how it has been a huge part in our history. Also, the captivating scenario of the open, empty land background manifests a different timeframe with no technology. The display of the red pickup truck in front persuades the audience to swallow and give into the Silverado, indulging them to believe in the capacity of doing more such as traveling, being able to relocate and explore. It also embarks it by having smarter components which makes it easy to navigate the land, and is strong to hold the impossible. The security blanket that twisted over the audience is into making them feel secured because somehow the trucks components can be related to the logic, and sympathy of a mankind. The components that were assembled into the ad were not vividly specific, but they were definitely tied into American values, which is a representation of the American spirit. The Chevrolet Silverado embodies the mindset of exploring new frontiers with great optimist and

What you want in comparison to what your family expects form you is a common disagreement through most family households. In the movie ‘Bend it like Beckham’ we saw the conflict between jess and her parents on how they feel and what they want for her, how jess sees the situation and how it is resolved. Throughout Jess’s journey she is constantly pulled in what she truly wants and what here family/culture expects (internal conflict).

I own a Ford truck. So I know what I am talking about when I speak on this subject. I agree with the Ford Truck commercials. The best selling, best built trucks in America. I really can't speak to the quality of today's Ford truck, however. With all the changes in the industry, changes within Ford itself, not to mention today's disposable society...

As the young man, Busch, is traveling from town to town the audience can see hard working, laboring men all around him. Just having these background characters make the commercial easier to relate to.

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

The commercial starts out silent, panning over a open road, out in the country, with a single silhouette of a person running at the end of it. You can slightly hear the sound of the runners shoes scraping the asphalt and his heavy breathing. The narrator then begins to talk about greatness. How it 's just something we made up, and many of us believe that it 's a gift reserved for a few chosen, and that the rest can only stand by and watch. All while the runner is getting closer to the camera, at this point you can now tell that he is overweight kid and struggling to run at a mere

"Chevy runs deep" is appeling to a sympatheic audience who views the value of an old chevy pick up as sentimental.The cost to fix the pick up is more than the entire truck, but the owner clearly wants to keep the nostalgia of the old pick up. If i had to label the commercial I would choose pathos. I feel it portrays more feeling than actual fact, and the only knowledgeable authority is the mechanic. The mechanic offers his opinion as to what condition the truck is in, and what the owner should do. To make an arguement for or against the value of the truck by owner is weak. The commercial is too short to form a real opinion. No

In today’s time we come across a vast amount of advertising using various forms such as outdoor billboards, print advertisements, TV commercials and online advertisements. Advertising is a very common means of getting customers to see one’s message, brand and product. However, it is apparent that advertising is intentionally deceptive in the sense that it tries to prey on one’s weaknesses as a human being. For example, beer commercials constantly use sex appeal with attractive women to charm men and perfume commercials use the idea that their product will bring women the love that they have so long desired. Likewise in the Nike advertisement featuring Serena Williams, the advertisers use vivid visual elements to convey the idea that Nike products will make the consumer popular, athletic, beautiful, skilled, talented, hardworking and ultimately successful. This definition of Nike is achieved through the use of the famous athlete, the words of the ad, her facial expression, her stance and the background scenery.

Gatorade has been sponsoring the NFL for many years, starting in 1968. Its involvement with the sport has made the drink known to many today “The official drink of the NFL” (Gatorade). According to Naomi Klein “…the wave of mergers in the corporate world over the last few years is a deceptive phenomenon: it only looks as if the giants, by joining forces, are getting bigger and bigger”(4). And that is exactly what the corporation of Gatorade was trying to carry out. By joining its name with the NFL, which at that time was becoming a famous sport to watch, Gatorade has become the number one sport drink for athletes. In the “Peyton Manning-Gatorade Commercial”, the corporation of Gatorade is not only selling their product, but is also

David Beckham, professional soccer athlete, makes history while providing for a family. (Robinson 3). David wanted to play soccer in the big leagues since he was a child. (Robinson 7). He now is retired but still holds records and trophies for his outstanding accomplishments. David Beckham is a professional soccer player that influences all ages and has a great passion for soccer (“David Beckham”2).