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Decision Making At Ice Queen

Satisfactory Essays

Ice Queen Case Study Identify, compare and evaluate the nature of the information required for decision making at strategic, tactical and operational level in Ice Queen. A diagram would be helpful in illustrating your response. Your evaluation of the information required, must relate to at least one internal and one external source of information for each level of decision- making. In business there are three types of decision making Strategic, Tactical and Operational. This method helps growth and success throughout the business. It helps all areas of the organisation know a process of decision making.
Strategic decisions are implemented by senior management (heads of the company). These decisions are long term the time frame normally is 5 or more years and will affect the direction of business indefinitely. The decisions are high risk and need to be thought through effectively and efficiently as they are complex decisions.
The case study highlights primarily strategic decisions this is identified when the owners integrated Coldfresh to Ice Queens this was a senior level decision which meant internal information had to be gathered for example, financial budgets and forecasts this will inform senior management if they can go ahead financially with the integration of companies. The external information required will be ensuring the business has followed all relevant legislation and policies and avoid any breaches.
Tactical decisions are executed by middle-level

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