DEFECTS OF AGRICULTURAL MARKETING IN INDIA
Preface
The term agricultural marketing is composed of two words -agriculture and marketing. Agriculture, in the broadest sense means activities aimed at the use of natural resources for human welfare, and marketing connotes a series of activities involved in moving the goods from the point of production to the point of consumption. Specification, the subject of agricultural marketing includes marketing functions, agencies, channels, efficiency and cost, price spread and market integration, producers surplus etc. The agricultural marketing system is a link between the farm and the non-farm sectors.
Introduction
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The objectives of an efficient marketing system are:
1. to enable the primary producers to get the best possible returns,
2. to provide facilities for lifting all produce, the farmers are willing, to sell at an incentive price,
3. to reduce the price difference between the primary producer and ultimate consumer, and
4. to make available all products of farm origin to consumers at reasonable price without impairing on the quality of the produce.
Facilities Needed for Agricultural Marketing
In order to have best advantage in marketing of his agricultural produce the farmer should enjoy certain basic facilities.
1. He should have proper facilities for storing his goods.
2. He should have holding capacity, in the sense, that he should be able to wait for times when he could get better prices for his produce and not dispose of his stocks immediately after the harvest when the prices are very low.
3. He should have adequate and cheap transport facilities which could enable him to take his surplus produce to the mandi rather than dispose it of in the village itself to the village money-lender-cum-merchant at low prices.
4. He should have clear information regarding the market conditions as well as about the ruling prices, otherwise may be cheated. There should be organized and regulated markets where the farmer will not be cheated by the "dalals" and "arhatiyas".
5. The number of intermediaries should be as small as possible, so that the
The National Agro-Food policy has incorporated strategies that are in line with the nutritional aspects of the food system. The programs implemented under the policy include increased food production through optimization and sustainable land, development and upgrading agriculture infrastructure and increase the quality and safety of food by expanding the compliance of standard. Efforts have also been taken to strengthen human capital and to ensure sufficient skill labor force in the agricultural sector. This includes the use of modern technology and mechanization to reduce the dependency of manpower. The government also provides sector-based incentives to encourage the private sector to invest in the agriculture and agro-based industry.
Farmers’ market produce could fall in one of two marketing channel structures the first one being direct channel. This is so because the Farmers market can sell their produce
1 Farmers may not totally understand the product value. They may not easily accept new product that they have never heard about.
There is a market trend of supply and demand in an economy and this is measured through the equilibrium process and the actors that affect supply and demand. The farmers are the market suppliers and hence they determine their produce by measuring the equilibrium market prices and quantities. The suppliers are aware that when the prices of commodity increases the demand of the same commodity decrease and when demand increases supply decreases until the market reaches an equilibrium point. There are various factors that affect
Aside from the acquisition of initial land for cultivation, new farmers faced another challenge equally aggressive; farm expansion. It was to be expected that a farmer who wished to make profit out of his exploits should consider expanding their total land under cultivation.
The agricultural industry: the farms, plants, animals, and farmers, have supported this great country for so long, but lately we have turned our backs on it. Today, we live in a materialistic society, people wanting more and better items, not settling for products that will accomplish the same job.From looking at the fruits and vegetables in the grocery store, we see the bruised or smaller ones left, while the big and brightly colored ones are selected first. In our society today, changes are constantly being made to help expand and evolve the agricultural industry, but it has yet been able to do so. To this day farmers across this nation have not been completely successful in providing for the people who make up this country. In the stores
c. How consumers maximize utility, and how prices are established in markets for agricultural products
Pairing environment stewardship with agricultural production is also crucial in marketing our agricultural products. Consumers are becoming increasingly concerned about the safety and quality of the food they eat, as well as how that food is grown/raised. Our reputation for producing good food in
any product. This artificial equilibrium acts as a cartel and increases efficiency for farmers by
The capability to withstand water shortages and the havoc caused by the harvest passes makes the plants to mature early with its productivity level being high. Regions suffering from food shortages can only undergo starvation for short period before it can start to enjoy the food. On the other hand, the abovementioned advantages make farmers engage in profitable farming business with the low level of costs of farm inputs and high outputs. This aspect benefits not only the farmers but also the population that stands to enjoy a large variety of food stuff at their disposal.
If any one take money from a merchant, and give the merchant a field tillable for corn or sesame and order him to plant corn or sesame in the field, and to harvest the crop; if the cultivator plant corn or sesame in the field, at the harvest the corn or sesame that is in the field shall belong to the owner of the field and he shall pay corn as rent, for the money he received from the merchant, and the livelihood of the cultivator shall he give to the merchant.
In the article Farmer’s Market Values by Mark Bittman, published by The New York Times in August 2014 indicates that “Farmers’ markets are not just markets. They’re educational systems that teach us how food is raised and why that matters.” When purchasing from a supermarket no one really know where the fruit or vegetable came from. Agricultural consumer can ask how the they farmer grew the crop. Therefore, getting to know your farmer is the only way on getting to know your food. A tomato at a farmer’s market cost $6 a pound, you might have notice a tomato in the supermarket cost $4 the pound. The difference between tomato is not only the price but the explosive flavor the surges through your mouth. In other words, the tomatoes from the farmers market might cost a little bit more, but you can be guaranteed that those tomatoes are the most flavorful tomatoes you have ever purchased.(figure1)It’s not about the quantity but the quality of the crop. Having the investment into the crops farmers desperately need they will keep their farms afloat. As a result of keeping their farms afloat farmers will not have to pursue on having a second job. Farmers will once again will just be farmers growing their beloved
Contract farming use has been rising steadily in the past several decades because of the increased attractiveness of the potential benefits from the contract use. One of the most alluring characteristics of contract farming is the fact that the contracts assure the farmer of an income. Since contracts are created in the terms of what the agricultural commodity’s price is at present value, rather than future value, farmers have the potential to reap more rewards. If prices are to fall after the contract is signed, the farmer still sells the agricultural commodity for the prices outlined within the contract and therefore earn more profits. Farmers also benefit from an increase in the amount of inputs that are available. According to research studies,
As a farmer you need to watch the changing prices for the products. They use different actions to keep themselves safe from unpredictable changes in the markets. Farmers also track disease and weather conditions closely, because disease and bad weather may have a bad blow on crops or animal health. When farmers plan ahead they may be able to store their crops or keep their animals to take
The most important objectives of the Royal Agricultural Society are represented by improving quality standards of agricultural producers, and helping them increase the business (Royal Agricultural Society, 2012). The managers of this organization consider that these objectives can be reached through developing a series of competitions between producers and by improving people's education. However, the society is also interested in the profits that it can produce. The Royal Agricultural Society considers this as contribution. The organization intends to