In studying the ratings of The Ellen DeGeneres Show and comparing those ratings to The Oprah Winfrey Show, numerous questions should be addressed. The necessary questions required depend primarily on the objective of the report. Additionally, many secondary questions can be considered and utilized in making sound decisions regarding the implementation and franchising of the show. Cooper and Schindler (2014) provide examples of important questions to ask when conducting a study. These are mostly related to the collection of data, who collected the data, what were their credentials, when was the data collected, how large was the sample, from where was the sample taken, and so on. These types of questions address the reliability …show more content…
In what ways was the DeGeneres’ show “on par” with Winfrey’s show? What questions were used to determine this, and what exactly were the results?
2. What research was involved in determining the “traits that appeal to day-time’s female audience?”
3. In what ways is DeGeneres “more likable than Winfrey?”
4. In what ways, or in what areas, did the DeGeneres show lag behind Winfrey’s?
Addressing these questions will enable decision makers to adequately assess the information being presented and make the necessary decisions in implementing the changes or new processes necessary. After addressing these questions, the network can then begin to use the reported data to sell the television show to regional and local networks and stations. The network would be wise to develop a written and visual report to send out to potential buyers that includes the available data, including comparisons to Winfrey’s show, and includes the answers to the questions developed previously. Presenting all of the data as a comparison, and highlighting the areas in which DeGeneres’ show meets or exceeds Winfrey’s, can be used as a selling point—selling to a network that does not carry DeGeneres’ show may be easier if compared to Winfrey’s show since most executives would be familiar with the success of
Reliability is most commonly used to refer to the degree of consistency with which measurement can be conducted, and it focuses primarily on the instruments used in research. In this most simple consideration of reliability, a researcher must demonstrate that an instrument yields consistent results. The attributes of instruments must not produce variability in research outcomes that could be misconstrued as changes to the variables being measured. Two common data collection methods are referred to in this paper: Surveys and interviews. The data collection instrument for a survey could be a written questionnaire, while the data collection instrument for an interview could be a protocol for the interviewer or a video filmed while the research participant was being interviewed. For example, consider a questionnaire used to survey people about their use of tobacco. If the questionnaire language did not differentiate among the various forms of tobacco that people us, the lack of clarity and specificity of the survey instrument could evoke inaccurate responses from participants. These inaccuracies could mistakenly be attributed to the research variables.
As technology has developed over the years, society has become extremely reliant and addicted to the media. According to A.C. Nielsen Co., a global information and measurement firm, the average American youth watches twenty eight hours of television per week. Within a sixty-five year timeframe an individual will have spent a total of nine years watching TV (Herr). Both of these sects contribute millions of jobs providing individuals with ample opportunities, a gateway to success. It certainly provided the break for one African American woman to attain a status she could have only dreamt of as a child growing up in an unstable, emotionally debilitating, and unpromising environment. Oprah Winfrey is arguably one of the most influential women
It is pretty obviously that Oprah has a lot of influence on the audience’s thinking and behavior. Such as the cattle price fell to a 10 year low within a week of the show where she swears to not eat hamburger for the rest of her life, resulting in over $12 million loss in USA cattle production.
In today’s society there are many television shows that allow the host and attendees to converse about their own personal opinions. One show in particular that people seek for a professional’s opinion is Dr. Phil. The Dr. Phil show strives to help families that are in need of help whether they are
Although DeGeneres and Winfrey have been in the entertainment industry for a long time, they both are well-known actresses, inspiring talk show hosts, and donates to many charities. Winfrey donates to various charities such as Free the Children and V-Day. Winfrey’s donations to the charity Free the Children is to build school for children in different countries. One more charity that Winfrey donates to V-Day. V-Day is a national movement to stop violence against young girls and women. DeGeneres donates to the Habitat for Humanity and Humane Society. DeGeneres’s donations to the charity Habitat for Humanity for building homes around the world. Another charity that DeGeneres donates to the Humane Society for saving thousands of animal lives
In the world of entertainment, TV shows have without a doubt has flooded all of daytime television. It all started with the simple and exploited topics on Sally Jessy Raphael and Geraldo. Anyone who tunes in to these talk shows know that they are very similar but vary in style and format. Many have enjoyed the trashy subjects that come on Jenny Jones (no longer airing), while others may like to watch more serious and light topics on the Maury Povich Show. This may be but no two shows can be on such opposite ends of the scale as far as content other then the Jerry Springer and the Oprah Winfrey show.
In the world of television shows and entertainment today, talk shows have been the most entertaining and hyped television program in the world. As any human being, they crave to be a part of a drama, this gives the exciting life many people are obsessed with. As a talk show gives many advice and opinions, they mainly focus on the gossip and mistakes of celebrities and people in general. So it doesn’t matter where, when, or who is hosting a talk show, they all have the standard norm of showing negative scenarios or talk about celebrities and even family social problems. For instance, there would be more of a comical tone of a talk show like Ellen, which give more than gossip, but gives singers, dancers, and like “Damn Daniel” a change of fame.
Jeremy, your thorough discussion of the research process, as well as the examples of sample questions to ask to gain data to the popularity of each The Oprah Winfrey Show and The Ellen DeGeneres Show, is an exemplary plan. Also, the use of charts and graphs as you mentioned is a strategic visual introduction of the data collected. As a matter of fact, those two shows have been televised for an extended amount of years. Namely, Oprah Winfrey has hit almost 25 years of existence on network television (Oles, 2010, para. 1). Furthermore, Oprah Winfrey has gained paramount success, as well as influence over her fans (Oles, 2010, para. 2). As a result, “her personal image affects her company’s image” (Oles, 2010, para. 4).
When Oprah hosted her television show, she didn’t give to her favorites items from her Christmas list but she helped other companies brand and market their products because this woman inspired and made an impact on others, because some television audience went out and purchase the same exact items because these people trusted Oprah’s judgments and went out and purchased these items based off, Oprah’s opinions and the influences that she has been able to conquer and achieve in the lives of most viewers. Therefore, Oprah is no stranger for taking risk because she’s able to discern the outcomes of her decisions that she has made over the years with followers and fans. However, Oprah told the world about her mishaps and being able to even reach more individuals and make these people become stronger and gain strength, and tell their story because they are now able, and to discuss their issues and mishaps with graceful and in a modest perspective or manner. Oprah group dynamics are implausible according to her track record on success and playing a vital role in other individual’s
It had been nearly two years since Austin Walker had been appointed CEO of what once was Wholesome Family Television (WFT), and the bankrupt, destitute company’s turnaround under Mr. Walker’s direction was truly remarkable. Within a month of Walker's arrival the ten-year institutional programming channel had been renamed to Creative Unlimited Television, their slogan becoming “a CUT above the rest,” and half of the current programming had been cancelled. Shows that had been running for half a decade or more were unceremoniously trashed, and replaced at first with reruns from whatever syndication deals CUT could afford at the time. Really, without the reputation of Austin Walker, no bank on Earth would have given the flailing network the loan it needed to survive another year. Even then, half of the banks passed on the risky “opportunity.” Many of those bank Presidents and CEOs would be fired a
In our daily lives, we are surrounded by experiences from people on the streets, at school, in the entertainment world such as TV shows, or even within our own close surroundings that may have profound effect on our decision making for our future. There are a wide variety of topics one can view on TV on any given day. There are reality shows, talk shows and fictional or nonfictional shows to choose from.
James Poniewozik depicts reality TV as a great source of entertainment among the audiences. Poniewozik states that it is “in fact, the best thing to happen to television in several years” (Poniewozik 1). Media producers have been attracted to the genre for its ability to be produced for a lower cost and “it has put them back on the pop-cultural map after losing the buzz war to cable for years” (Poniewozik 1). Audiences are engaged in reality TV more than sitcoms and
When watching The Ellen DeGeneres Show, it’s hard to realize all the powerhouses, money, and subsidiaries that go on behind the scenes. The Ellen DeGeneres Show debuted on September 8, 2003 ( (Wikipedia, 2015) and today is in its twelve season of production. The show is owned and operated by Time Warner. Time Warner is one of “The Big Six” media giants in the United States. They rank number 156 on Forbes World’s Biggest Public Companies (Forbes, 2015). Under the broadcasting and cable industry, Time Warner came in third, just behind Comcast and Disney. Time Warner is broken down into three segments: networks, filmed entertainment, and publishing (Forbes, 2015). Under the filmed entertainment segment is Telepictures. Telepicture’s parent company is Warner Bros. Entertainment Inc. which is
I feel that daytime talk television is both a good thing and can also be negative in its attempts to fight for ratings. Those shows that I believe should stay on television and continue to be run are the positive ones that have a goal that is based on people as opposed to those based on money and ratings. I believe Oprah is on of the only talk show hosts that does a good job in dealing with people and their problems. As Merry Thomas said, "Oprah deals with topics that touch peoples hearts and she wants and tried to help those in need." She does several shows that are aimed at inspiring and helping her viewers. This idea of helping people can be seen through her show about family values. Oprah had Louie Anderson on the set, and he was discussing how fame has put stress on his family and the relationships within the family. Louie talked about how he tries to deal with his family and their constant desire for financial support. His brother came on, and they discussed the problem in a calm, relaxed way and how it has strained their relationship. Her kind of show is the kind we need more of on television. It was nice to see two people discuss a problem as opposed to yelling and fighting about it. I like her style and her love of people. I think that if a show is done in good taste and deals with
The Ellen DeGeneres show “Ellen” has garnered a massive audience and held the leading position in the industry. The TV show has increased in both audience and popularity since its beginning in September 2003. Currently, the show distributed by Warner Bros television and has 15 seasons. The show has both entertainment and inspiration features that attract a large number of viewers. Specifically, the celebrity and talented children increase interest to the show and gather a wider audience. The Ellen show remains a famous brand because of the host’s ability to morph along with the new social-cultural and technological trends.