Vision
Fitting Room will grow to be an internationally accessible shopping website. To enable us to expand globally we will need to maximize our relationships with our customers and brands we affiliate ourselves with. We want to provide attentive customer service and tailor our services to their needs so that we earn their loyalty and repeated business. Being reliable and having the best customer service will also be very important for our business’s reputation.
Mission
The mission of Fitting Room is to save people time while providing them with an experience that is better than shopping anywhere else whether it be retail or online. Our target market will be retail apparel customers, and more specifically people who tend to be online retail shoppers that are looking to improve the way they shop for clothing. Everyone needs to purchase clothing and some customers need more flexibility with their shopping behaviors which makes Fitting Room an excellent option. Online businesses have the unique ability to easily tailor itself to an international market. Guests will be able to have products selected for them based on their previous purchases and their customized “style” set based on shopping preferences. They will also be able to try the item on with the “Tailor Room” feature and receive free shipping, and increased flexibility with returns. Users will also be able to make smarter purchases than those who do not use Fitting Room because they will be able to track sales and
For people who wants to buy clothing in Myer, they usually go shopping with friends or family, so they could get some suggestions from others. When people making decisions of buy new clothes, usually they have little knowledge of how the cloth will looks like on them, so they need to try them on, this process often take a long time. The influcences at the points of sales of these products will be whether customers like the style or not, the suggestions from friends, families and salesperson, and whether customers think the product worth the price (Rahman, Rahaman, Jensen, & Gällstedt 2008, p. 42-43).
The customer service personnel should be in a position to acknowledge their clients and pay attention well to whatever they say and put into practice active listening. They should also give a chance to the customers to respond to the services the company offers perhaps through the enterprise’s website. For any company to prosper, good customer relation is paramount in building a loyal
For this growing population, we can track the merchandises and find out what kind of items the customers spend money on. We gather the data and analyze the pattern and what style the customer is looking for. We send e-mails to the customers when getting new items that fit the customer’s dress preference with style suggestions.
In our new store “Dress 4 Less” we know that it is going to be small with a maximum occupancy of 124 persons. Everyone is welcome. But we’re only going to focus on providing great customer service, great prices, and great quality on our clothing for the
Although the market for separates is certainly viable given promising growth in test markets, it is not a market that makes sense for Hart, Schaffner & Marx (HSM) to compete in. The trend certainly shows a divergence in how some customers view their needs with regards to semi-formal clothing, but the firm runs the risk of diluting not only the perceived quality of its clothing, but also alienating its current client base that is partial to the experience HSM offers in its stores. This experience includes personalized expertise on new fashions, custom tailoring, and the status associated with purchasing and wearing the company’s clothes.
Susan Gregg Koger is the co-founder of ModCloth, a simple online shop where she sold the vintage finds she could no longer fit in her closet. She made a sale her first day. Today, ModCloth is one of the fastest-growing fashion and home ecommerce ventures to emerge in the past decade. The company did more than one hundred million dollars in sales last year, and is growing at a rate of 40 percent annually. The story of ModCloth begins when Eric, Susan’s then boyfriend, started a development business in 2000. They went to Carnegie-Mellon in Pittsburg, and Susan stumbled over all these amazing pre-worn items at vintage sales. Eric had all of the technical skills to help Susan launch an ecommerce site. They thought they would get all of these gems
I currently work as a retail sales associate at Maurices, a retail clothing chain that sells women’s clothing, shoes, and accessories. There are over 900 stores, the majority of which are often found in small towns across the United States. Maurices serves a wide range of customers between the ages of 18-40, sizes 0-24, and has a variety of clothing options ranging from casual to dressy and everywhere in between. The company prides itself on being “simply the best hometown specialty retailer,” with a focus on “customer obsession.” From their product offerings to their return policy, down to the very people they employ in their stores, Maurices certainly takes into consideration every minor detail and strives to deliver an excellent customer experience for shoppers. However, in the business of retail clothing, there is always room for improvement in order to set yourself apart from competitors, attract and retain customers, and drive up revenues.
business purpose. All-in-all their promise is to have the best quality in customer service with a
* With the help of CRM along with recognition of the customer providing personal services was also possible. This helps in tailoring the experience according to customer needs and creating a long term relationship. For eg. Rooms can be pre-assigned and prepared according to customer preferences.
Today’s customers are more aware and empowered, and have more bargaining power due to the exponential increase in competition – direct, indirect or substitute. In retailing, they want hassle-free shopping, have less time at their disposal to locate the shop and the merchandise and are reluctant to keep waiting. The modern format retail stores are doing their best to anticipate the customer’s demands and are going all out to redesign their store interiors, offer more choices in varieties and assortments, and are giving as many services as feasible.
The new technological advances have made it easier for even small time stores to come out with some unique idea like designing your shoe online. For an example, Customix offers 3 billion
Today’s organizations fail to realize the value of their customers when it comes to the success of their business. Without customer loyalty the success of your business will always be uncertain. Organizations must sensitively tailor the designs of a successful firm to the particular challenges of understanding, attracting, and keeping valuable customers. “Having satisfied customers just aren’t good enough”. Kenneth Blanchard and Sheldon Bowles, co-authors of Raving Fans, believe this concept is needed to have a successful business. I agree with this concept of customers being the focal point of any business. I would want more than just a satisfied customer; I want a “Raving Fan”.
Zappos.com, established in 1999, has rapidly become a strong competitor in online apparel and footwear sales. With the original corporate vison of offering the absolute best selection in shoes; the vision has evolved over the past several years to include the goal of being the retailer that “provides the absolute best service online -- not just in shoes, but in any category” (Zappos, 2014). The online retailer stocks millions of reasonably priced footwear products; carrying thousands of hard to find brand named shoes, handbags, apparel and accessories via the company website and 7,000 affiliate partners. In recognizing their rapid success, Zappos credits it to their commitment to the customer, stating,
The place where I feel the most comfortable, and show my personality, is my bedroom. This is the place where I can really be myself and do what I want; it’s the place I come home to, and wake up every day. My room makes me feel comfortable because it is my own space. My house is always crazy, with my dog barking, and my siblings running around making noise, my room is the only place in the house where I can come and relax without caring about everything else, the only place that I can go to clear my mind.
and clothes are so general that they can fit more than one costume, which actually