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Description Of An Australian Proprietary Company Limited

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EXECUTIVE SUMMARY Description of the Business EatingAndSleeping.com simply authenticates high-end hospitality expectations through honest written reviews and analysis. eatingandsleeping.com Pty Ltd (EatingAndSleeping.com), is a business that provides honest unbiased reviews of exclusive, or high-end, hospitality experiences for customers via its online address (site) with the same name. An Australian proprietary company limited by shares, Leigh Cheyne and Tania Cheyne jointly serve as directors of the company. The business will begin operations from a residential office on the Sunshine Coast, QLD. Though not limited geographically at its commencement, EatingAndSleeping.com will initially target local and regional customers, increasingly extending its reach to a national and global audience. Visitors to the site will be able to feel a consistency in tone and tenor as all review content will be created exclusively by employees of EatingAndSleeping.com, rather than anonymous or unverified site users. Readers’ familiarity with a reviewer’s previously published assessments will serve as a benchmark in interpreting the review they are reading. Initial market testing indicates a gap in the travel and leisure review market. Though many online review sites exist, very few can be considered a source of honest and unbiased reviews. Of those that claim independent assessments, virtually none are facing a demographic of customers that frequent high end and exclusive restaurants,

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