Designing and Managing Integrated Marketing Channels

1. Describe the most likely marketing channel structure for each of these consumer products: candy bars, Tupperware products, nonfiction books, new automobiles, farmers' market produce, stereo equipment, and rolls of steel. Then construct alternative channels for these same products.

2) Explain the role of channel intermediaries in the product distribution process. Why is their role important?

b. Bring Miczek and Andrews together to resolve conflicts and sensitize them on the urgency of the situation and motivate them to work together to get all

In an effort to address types of conflict resolution strategies, we must first know a little about the teams themselves. In today’s business world, there are four basic team types; cross-functional teams, self-managed

Distribution channels are organized in several ways: conventional, vertical, horizontal and multichannel (Kern R. 2013). Some of these organizational methods are more structured than others. When a distribution channel deals with more than one independent producer, such as wholesalers and retailers, the channel is known as a conventional distribution channel. (Kern R. 2013) These channels are not normally known to be strong and typically don’t give the customer the quality of product that they deserve. In a vertical marketing system, the retailers, wholesalers and producers, join forces to create a unified front, promoting an individual product (Kern R. 2013). Vertical distribution channels are stronger than the conventional distribution channels because all of the companies involved carry some of the load of power. (Kern R. 2013) In a horizontal distribution channel, companies join up and combine all of their finances and resources, in order to take on more than one company or product (Kern R. 2013). A multichannel distribution channel is where a large corporation uses two or more marketing channels to better target their desired customer segments (Kern R.

30. A corporation is experiencing dysfunction in their work teams. The team leader plans to realign work groups based on employees' work locations, and also to alter rules and regulations in the groups and make additional changes to "shake things up a bit." Which conflict-stimulation technique is the team

Norming – during this stage the trust and respect is developing amongst the members of the group, since it becomes clear that each member has a role and they are aware of what

22. Which of the following is NOT part of the 4R method of Conflict Management?

As mentioned in an earlier assignment, there are three main types of distribution channels. The first is the channel that goes from the producer, then to the wholesaler, then to the retailer or sells to the consumer. The second channel starts with the producer who sells straight to the retailer, who then sells to the consumer. The third channel goes directly from the producer to the consumer. Channels one and two are classed as indirect marketing channels, whereas channel three is a direct marketing channel as it goes straight from producer to consumer.

Norming - this is the stage “it can be done”. Group cohesion takes place. Ref: Ann Gravells as above.

4. Establish the business framework: After rapport has been established, the team should be able to draw an agreement where all parties reach consensus, then outline the alliance in general

3.An arrangement that allows buyers and sellers to exchange things is calledA) a contract.B) a market.C) money.D) efficient.Points

14 Peter is working on a project. He feels that the parameters need to be changed to meet client specifications. First, he must talk to his immediate supervisor, who will then discuss the issue with her department director before any change can be implemented. Peter is most likely to be a part of the ________ type of small-group communication networks.

Marketing channels are the arrangement of intermediaries (wholesales, retailers, and the like) that the firm uses to achieve its marketing objectives. Is the problem discussed in Handy Andy’s marketing channels? Why or why not? Utilizing the factory distributor

3. Both parties had elaborate meetings to communicate strategic priorities and interests in working together