Direct Marketing Servicing Proposal

A code of ethics is a vital for any business, because if breaches of ethics accrue it can put companies in serious trouble with consumers, other organizations or government authorities. Making a code of ethics helps decision-making easier at all levels of an organization by reducing doubt and considerations of individual viewpoint in ethical standards.

An appropriate code of ethics is a “form of legislation within a professional organization” which “binds it employees”, with “specific sanctions for violation” of the code of ethics set forth ("Code of Ethics," 2015). It’s a “formal document” and does not pertain to the “environment” or an “understanding” a consensus or unwritten rule, or aspect of the organizations culture ("Code of Ethics," 2015). An appropriate code of ethics is based on the “best-practice that applies to universal ethical deliberation” and recognizes, and encourages the “notion that personal and professional ethics cannot be dealt with as separate domains” ("Code of Ethics," 2015).

Business Ethics are defined as “moral principles that guide the way a business behaves” (Businesscasestudies, 2017). In order for any business or individual to act in an ethical

An ethical audit is important to establish the company’s current weaknesses and strengths concerning how it conducts itself in an ethical manner. An ethics audit will involve evaluating the company’s standard of ethic, it ethic climate, and how well the company’s employees follow ethical standards. One of the first things to evaluate in an ethics audit is if a company has a written code of ethics and how comprehensive it is. Moreover, the written code of ethics should apply to everyone in the company from the top down with a clear zero tolerance policy in place for ethics violations. Included in a comprehensive ethics code should be a method for

Ethics, ethical values, and social responsibility should all work in unison in a corporate business structure. These key traits are better defined as maintaining overall good business morals, obtaining employees who possess personal ethical values, and finally to behave ethically and with sensitivity toward social, cultural, economic and environmental issues. For a business to better ensure these quality business traits a code of ethics should be adopted by the business. In the cases of Bernie Madoff and Enron, the most well-known financial scandals in history, I feel, gave a major hand in pushing business all across America to have and enforce the code of ethics.

We as business owners, management and or in a role of authority must set, address and comply with a solid foundation of ethics. “A code of conduct is the single most important element of your ethics and compliance program. It sets the tone and direction for the entire function. Often, the code is a standalone document, ideally only a few pages in length. It introduces the concept of ethics and compliance and provides an overview of what you mean when you talk about ethical business conduct.”

Code of Ethics is a written set of rules issued by an organization to its employees and administration to aid them provide treatment in accordance with its prime values and ethical standards.

“Analytically, a corporation’s code of ethics is the documented, formal, and legal manifestation of that organization’s expectations of ethical behaviors by its employees” (Adelstein & Clegg, 2016, p. 55). The corporate credos and code of conducts provide employees with an understanding of the policies of the organization and the organizational ethical position. For these codes to be effective, all employees of the organization must be aware of them. The visibility of the code of conduct that enables the organization to be judged as ethical.

A code of ethics highlights the responsibility and accountability standards of each and every employee within the organization. These codes are also motivating factors that guide the employees’ behavior, set the standard regarding ethical conduct, and build an organizations trustworthiness within

The Code of Ethics “offers a set of values, principles and standards to guide decision making and conduct when ethical issue arise…specific applications of the Code must take into account the context in which it is

The code of ethics and conduct is a written set of rules and regulations that provides guidance to employees of an organization on how to conduct themselves and carry out their duties in line with the organization’s principles. The code of ethics and conduct is also be backed up by suitable disciplinary actions. A code of ethics and conducts helps employees deal with ethical issues and other gray areas that they face as they execute their daily activities. An effective code of ethics and conduct is required for an organization to run smoothly and maintain a positive image. Having an ineffective code of ethics and conduct is almost like having none.

Today’s business world presents numerous ethical issues. In today’s world above board/moral ethics in organizations do not often materialize intuitively. Organization must strive to provide employees with a clear understanding of the overall company vision. This will aid employees in practicing the code of ethics, policies and procedures in the workplace. Companies must be unwavering in continuously delivering the uppermost ethics of provision in which customers, applicants and employees are entitled to under fair business practices. One major core value is to uphold responsible and fair business practices.

At the center of any effective marketing strategy is the ability to define what makes a service unique and highly valuable to a given target market. When selling services, which are inherently intangible, the need exists for creating value quickly and with many forms of tangible proof of expertise sold. When selling information services the need to generate trust and a strong sense of value has to preclude any long-term purchasing relationship (Laurence, 2001). Market Solutions needs to create a foundation of trust with the following target markets if their information services business is going to establish itself and thrive over time.

Our third activity will be to create a stronger online presence. A small website has been established however, we have not aggressively promoted its existence. We believe that improving our online marketing is needed to promote our business. We will establish accounts with various websites offering hand made

In terms of Customer, I as the marketing manager have selected the target market as following firstly The Harried Assistants, second, The High-Tech Managers,