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Does fairtrade has a future in this world Essay

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Does Fair Trade have a future in this world?

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1. Introduction and Problem statement.
Nowadays, Fair trade products are hot items. In 2006 worldwide sales came up to 1.6 billion Euros of Fairtrade Certified Products. This was about 42% more than it was the year before. Even the products coffee and cocoa knew a bigger growth in the numbers 53% and 93% respectively (Fairtrade Labelling Organizations International Annual Report, 2006/07)
Fair trade is an alternative approach to trading partnerships that aims for sustainable development of excluded or disadvantaged producers in the Third World. It seeks to achieve this by providing better
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When their attitudes will be positively influenced this will also influence their behavior, which has a positive effect on their fair trade buying behavior. This support what Shaw and Shiu in de Pelsmacker & Jannsens (2002) found out: processing of information about an ethical issue will determine consumers’ beliefs, behavior and attitudes.
There are two constructs of attitude towards fair trade in general: a negative construct and a positive construct. The negative construct: skepticism which has a negative effect on people their fair trade buying behavior. The positive construct: concern about fair trade issues, which has a positive effect on people their fair trade buying behavior. Out of all the above named trade-offs the current study focuses on two kind of trade-offs: price and fair trade concern.

2.1 Price and fair trade buying behavior
In this case price is described as how much money consumers spend on fair trade products. In definition fair trade means: to ensure stable trading conditions for producers in developing countries who are disadvantaged (Ozcaglar-Toulouse, Shiu & Shaw, 2006). Stable trading like a living wage and safe working conditions for disadvantaged farmers in developing countries will create a higher price than the same standard products produced by farmers in the advantaged countries.
Previous studies have shown that ethical products are considered too expensive or that the consumer does not
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