E Business Model : The Marketing Model

Ebay is primarily service providers who connect the sellers and buyers by providing platform to sell and buy any goods.

With the development of latest IT technologies, it started heavily focusing on information & communication technology (ICT). Among other technologies it focused especially on Big Data. This had a major role in making this company what it is today. They also used big data to improve its relationship with its customers and to give them more relevant search results which was far superior then its peers. They focused on collecting its consumer surfing habits to evolve a very predictive and relevant user experience. Finally, it can be said that ebay.com owe its success

EBay is a multinational e-commerce organization headquartered in California, U.S. One of the inconceivable accomplishments in the website business is EBay. It gives extensive variety of products and services including however not constrained to online auctions. In a straightforward word, it is only a shopping site established by Pierre Omidyar. For him, EBay was only a side interest amid its beginning stage until higher activity on his site drove him to make it a business.

eBay was founded in 1995 and gained the first mover advantage establishing itself as the first major online auction site. The firm started out offering its' services as an intermediary, facilitating the auction of goods by providing a common platform to be used by buyers and sellers. Today the firm has evolved significantly, operating across the globe with more than 97 million different active users registered (eBay, 2012). In total, the organization facilitates the sale of more than US $2,000 every second of every day (eBay, 2012). The growth of the auction service has died classified the development as well as acquisition strategies to provide services and products that complement the core operations. For example, the acquisition of PayPal, the online payment provider has complimented the ability for consumers to pay for goods

eBay’s most effective barriers are its large network and credible reputation. It is rather difficult for a new entrant to build a new network starting with no users. (We can verify this by how new air ticketing companies grow.) The only way to start a network from a reasonable size is to derive an online auction market from an existing

eBay Incorporated is an American multinational e-commerce company with a presence across the world. It engages in b2b as well as c2c model of business. The company rose during the dot com bubble in the mid-1990s and is now one of the largest e-commerce companies in the world along with Amazon and Alibaba. Pierre Omidyar founded the company in 1995 in San Jose, California.

eBay is an international online marketplace with a global customer base of 233 million. It is a multibillion business operating in 37 countries. There are millions of items listed on eBay, including antiques, toys, books, computers, sports and electronics, amongst many others.

This widely-recognized corporation, as it is known today, has its roots back in 1995 when a man named Pierre Omidyar founded the company. The company focuses on a transaction based business and revenues are generated through marketing services, transactions that are successfully completed and advertising. eBay has a primary focus that can identify customer needs and efficiently provide global commerce and payments on behalf of its users, merchants, retailers and brands of all sizes.

Many people in this new media generation is relying on constant innovation in technology and the power of the internet. eBay is an internet marketplace platform where users can easily manage their online shopping or online selling. eBay’s online shopping replaces old media where the items used to be auctioned or bought on the television screen by a phone call. With the internet being a powerful source in today’s world, people can easily become a part time e-commence entrepreneur in the eBay community by selling their old vintage items, collectibles, and rare products to generate side revenue. It is important for us to understand how eBay as an internet retailer can positively or negatively affect our community. eBay also contributes economical, sociological, technological, and moral perspectives in modern society.

For Lewis (2001), a business model means “all it really meant was how you planned to make money” (Lewis, 2001, p. 254). This definition reiterates in simple words the previous “theory of business” by Peter Drucker (1994) who described the term business model as a set of suppositions about what a business will and will not do to get paid for. These suppositions are about the market and external environment, customers, competitors, technology and the company’s strengths and weaknesses (Drucker, 1994). These explanations are very close to the famous definition of strategy by Michael Porter which is the formation of a unique and valuable position by linking different set of the company’s activities (Porter, 1996; Ovans, 2015). In online business, the business

On Labor day in 1995, the founder of eBay, Pierre Omidyar, conducted an experiment. Omidyar tested the auction site and was stunned that his broken laser pointer was sold. This was the beginning of the booming industry in e-commerce. eBay had expanded their company internationally for the past few years. eBay is considered the world’s largest online trading website and one of the leading market leaders in the world. We will focus on comparing eBay to its best performer, Amazon, which are two of the largest businesses in the e-commerce industry. According to the NASDAQ, eBay and Amazon are noted as the market leaders of online business. Amazon sells a broad range of products to their customers such as DVDs, CDs, multimedia devices, as well

eBay is an international online marketplace with a global customer base of 233 million. It is a multibillion business operating in 37 countries. There are millions of items listed on eBay across thousands of categories,

eBay.com, “the world’s online marketplace”, is an online auction and shopping website in which people and business buy and sell a wide variety of goods and services worldwide. It is managed by eBay Inc, which is founded in 1995 by Pierre Omidyar. eBay’ mission was to provide a robust trading platform where practically anyone could trade anything. It was recognized as the largest and most popular person-to-person trading community on the Internet. (eBay Case, 2006) eBay posted US $8.7 billion in revenue with a net income at $2.4 billion in 2009. eBay is

EBay started off as a horrible website some guy made in his living room, so changes were needed. When Meg Whitman joined eBay in 1998 there were 30 employees at eBay. When she left in 2008 there were 15,000 employees. She changed the foundation by dividing it into 23 business categories. EBay was originally named AuctionWeb and the first item sold was a

EBay states "Who We Are”: "Global Commerce Leadership EBay presents a robust proposal where merchants of all sizes can participate and succeed. EBay mission is to become mobile, EBay will open up new traditions for consumers to shop and pay for any connected piece of equipment. This mission will have Consumer Experience how eBay gives power to consumers to “buy and sell anything, anytime, anywhere"(EBay Inc).