Essay E-Business

The third issue for Trader Joe’s is their lack of social media presence. Trader Joe’s from their beginning has used a customer newsletter and occasional radio ads in order to promote their brand, and these advertising methods have not changed with the introduction and prevalence of social media. Many brands nowadays are seeking to gain a competitive advantage over the

The technological environment changes rapidly, and provides a strong tool for, marketers, consumers, and manufacturers. This age of information makes it possible for almost anyone to receive, or send information quickly according to Kerin, Hartley & Rudelius, (2011). This information is not limited to text, and it may include pictures, graphics, purchase options, and the ability to provide custom selections for a host of products. For the savvy marketers at the Hershey Company this opens the door to a wide variety of consumers.

Background: Publix is a supermarket chain that opened its doors in 1930. A huge characteristic of the store is that it has always cared about their customers. The founder, George W. Jenkins stressed customer service and quality when he first opened and these values hold true to this day. These values paid-off as Jenkins was able to open over five stores during the Great Depression. Jenkins was ahead of his time (http://www.fundinguniverse.com/company-histories/publix-super-markets-inc-history/). “It is no stranger to social media with at least 2.7 million fans combined across Facebook, Twitter, YouTube, and Instagram and it sets the standard for what customer-company interaction on social media should look like; much when you walk into a Publix Store” (Matthews, 2015).

Hold a strong social media presence on Pinterest, Facebook, Twitter and YouTube. Communicate consistent messages across all social media platforms to match direct marketing objectives. Our goal is to receive 100% response rates on social media and to have interactive relationship with consumers.

Launching a business is not an easy thing to do – especially if you are working with a tight budget. But a tight budget can actually help you stay focused and spend your money on things that actually matter. So, if you are looking to get into eCommerce business, here are some tips to help you do it without spending a lot of money.

What a company must do to transform its strategy when it decides to transform into e-business

There are many reasons why Ben & Jerry’s is considered the best ice cream in the business, but the main reason there are so successful is because of how they use business intelligence. Ben & Jerry’s uses business intelligence to stay in contact with their customers and to stay ahead of the competition in an every changing market. One of the ways Ben & Jerry’s uses business intelligence to gain an edge is that they allow the customers to report any complaints directly to them, and then the machine finds that specific batch and reports the error so that it can either be fixed or the product can be recalled. Following that, they use their computers to check sales, and future projections determine what products the consumers like the best, so

Evaluate how successful a selected business organisation has been in preparing for the growing use of e-business.

also catches the eyes of youngsters and kids. The social engagement of Ben & Jerry's is quite higher than other rivals. They are using their web site and have a strong presence on 06 additional social networks as G+, Face book, YouTube, Instagram, Twitter and Pinterest. Through these the company encourages their users to share Ben & Jerry's moments and those will be shared in all their social media. In each week Ben & Jerry's select and promote a “fan-photo of the week”. This simple activity encourages more engagement of customers in their social media.

What needs improvement on this organization’s social media channel? If you were responsible for planning and carrying out this organization’s social strategy on this one channel, what would you do differently? I don’t think I would do anything differently. Bernie Sanders social media pages are doing extremely well with pulling in the American votes. All of his social media pages show what Bernie can do as President and what he will improve on if you vote for

Every one of the major candy brands has accounts on Instagram, Facebook, and Twitter. They frequently offer specials and have other promotional items on their pages. This engages their consumers and keeps a public interest alive. Currently, Deborah Ann’s only has a Facebook account that is seldom used. This lack of social media utilization may be to blame for Deborah Ann’s less than great customer acquisition rate.

Cold Stone Creamery operates approximately fourteen hundred stores worldwide. Their premium ice cream products have kept them at the apex of the ice cream industry. An audit of Cold Stone’s marketing approach revealed flaws in areas that are critical to organizations in today’s marketplace. A first person interview revealed Cold Stone’s lack of innovative technology and a failure to incorporate the recommendations of franchise owners. Although Cold Stone has been successful utilizing low-tech marketing, today’s technology has the potential to solidify their market advantage. Cold Stone’s centralized control of marketing

McDonald’s can use the power of social media to interact with its consumers to understand their grievances. Perhaps the negative publicity that the company has received is due to lack of proper interaction with the customers (Selcke, 2012). Through social media such as Facebook and Twitter, the company can enlighten the public on the quantity of calories that is present in every food item. Millions of McDonald’s customers can be reached via Facebook and Twitter. The company should use its Facebook pages to apologize for any bad decisions, set the record straight, and even seek advice from its consumers to enhance positive publicity (Selcke, 2012).

Chapter 11, of “Competitive advantage in SMEs” edited by O. Jones and F. Tilley discusses the adoption of e-business technologies by small and medium-sized enterprises (SMEs). This is an important issue discussed by Paul Windrum and Pascale de Derringer. It is important for SMEs to utilise and exploit information and communication technologies (ICTs) as when managed correctly, they have the potential to contribute to the business allowing the SME to gain a competitive advantage. Windrum and Derringer believe that ICTs have proven to be successful in increasing a firm’s competitiveness either by increasing the efficiency of internal operations and communication or by making it simpler to develop new or improved products and services. An example of when ICTs can be useful are in questionnaires or through online posts. Social media is a form of computer-mediated communications that allow the formation and sharing of a wide range of information via networks and virtual communities. One common feature of social media is user-generated content (UGC). UGC encompassed all opinions, posts and comments alike that are submitted by social media users. By exploiting this one form of ICT it is axiomatic that this entity would have a competitive advantage over one that did not incorporate this ICT as it is easier to facilitate the development of new products when you know what the consumer wants. Windrum and Derringers’ study agrees with the latter and they explored this topic in greater

Electronic business is a sort of business where the Internet or the Web is utilized as a commercial center for managing transactions. In e-trade, digitally empowered business transactions are usually captivated between and among associations around the globe. Digitally empowered transactions allude to transactions that happen over the Internet and the Web with the assistance of advanced advances. Business transactions allude to transactions where cash is included for trade of items or administrations. No trade happens when no cash is, no doubt traded Since we are on the planet where advances and new advancements are quick developing and e-business being the following huge technique for organizations to addition more pieces of the pie, build benefit, target purchasers, and fulfill their needs and needs, a few potential programmers have likewise flourished their path into the data age period. All things considered, the Philippines have received a bill where shoppers can delight in some manifestation of assurance over the Internet. Some of these customer situated focuses are incorporated in the bill: First, in instances of no conveyances or wrong conveyances, customers can document a claim where permissible electronic proofs will be followed up on by the judge. Second, since contracts could be put away electronically, encryption innovations ought to see to it that it is kept at its unique and unaltered structure. Ultimately, Internet administration suppliers are not allowed to