E-commerce Retailing and Services 1. Describe three techniques retail merchants use to integrate their online and offline sales channel beyond having an online store. The offline retailers diversify their marketing strategy to succeed on the web. Consumers use computers, tablets, and mobile devices to find the lowest-cost products and to complete a retail transaction. Thus, the retailers have developed a marketing strategy to integrate the online and offline experiences. The three techniques that the retail merchants use to integrate their online and offline include the interactive kiosks; online order of in-store pick-up or home delivery; online order with in-store returns. The self-service retail kiosks use a numerous of methods that include the interactive products’ location in the store, the mobile-friendly payment methods, and the remote location. First, the kiosk has a large screen that allows the users to interact directly with the store website and to locate the products in the store. Second, the kiosk allows the user to scan their products and to make payment via the mobile devices. Finally, the system gives customers the opportunity to reserve the transaction through the website and complete through the in-store kiosk. Consumers order the product through the website and pick it in the store. Moreover, they can buy the product through the web and receive it via home delivery. In the same convenience, customers order the product through the website and return it to
Many people are moving from physical stores to purchasing merchandise and services on the Internet. Today,
Many Retail chain stores are struggling to get customers to walk in and shop in their stores as much as they did before. People seem to enjoy shopping online (for commodity, convenience, and other valid reasons), and this has affected many conventionally-operating retail chains.
For retailers, being online is efficient and improves customer relationships, but it does not replace a retailer's ability to "up-sell" and ultimately it struggles to match the brand appeal created by a physical presence in a strong shopping centre.
Brick-and-mortar stores are losing their touch in the retail world. Not only has there been a huge surge in online-only stores in the last decade, but traditional retailers have had to up their online game.
Business like Amazon wants to make buying item from their business easier for customers. This is why Amazon offers E-retailing which gives customer option to go shopping online. The internet has had impact change on consumers shopping habit as shopping online has numerous advantages which is why online shopping continues to gain popularity. Some of the advantages of E-retailing is that it’s convenient as consumers are able to go shopping at home which could help them save cost on travelling and also gives consumers an option to compare prices of different products as there are wide range of products being sold online.
Online-offline channel integration can increase tendency of customer to do research shoping. It means researching from one channel, buying from another channel
After two years of establishing a strong online presence, the company would see the launch of the first physical store in the third year of operation. Instead of affecting the online store’s revenue adversely, we expect that the physical store will instead complement the online store. For example, the existence of the physical store would act as an excellent exposure to new consumers who do not shop online. Additionally, customers can expect to find the full range of products BoJ offers on their online store.
Web based shopping is one of the best parts of the web today. By shopping on the web you will have the capacity to appreciate many advantages, some of which are clear as crystal, others that are not all that obvious. With this article, we will start with the less clear advantages of internet shopping. Many individuals are unconscious that they can spare significantly more cash by shopping at an online retailer. Just as genuine retail establishments are dependably in rivalry with each other, so are online retailers. They all battle among each other with a specific end goal to offer purchasers the best arrangement, so as to draw them to their items.
No matter how notable or useful a product is, if customers cannot purchase it, it has no value to the company (Ruskin-Brown, 2006). It is, therefore, essential for companies to offer customers multiple channels for purchasing their products. That means, customers should be able to purchase the products of their liking using their preferred method of shopping, be it in store, online, by phone, or by mail.
For online grocery stores initial investments are high as it requires newly developed infrastructure or upgraded operations, software’s, tools to support online market, Mobile/Tablet based applications which provide modern standard of implemented technology for buying items online, an option of real-time tracking feature and most important security features as customer can have option either to pay by card or directly cash on collection, if its card whether customer willing to pay by PayPal service or by manually entering all the details, Marketing also plays an important role in any kind of business, among other things higher operating costs matters for these kind of businesses. The investments also involves higher risks because of market uncertainties, logistics requirements, costs differ significantly across different product categories for example canned food versus fresh food. Pure online grocers find it difficult to enter in an online market on a broad scale because of high investment and start-up costs, they are most likely to operate as niche players in large metropolitan areas working with logistics and shopping partners such as Amazon to provide home delivery service in Europe, Traditional stores such as Asda in U.K take advantage of their retail outlets and pick consumer items for delivery from their existing stores.
A new way of selling products today is internet shopping. It has become popular due to its easy accessibility and process. We would also like to give our customers an option of whether they would want to visit our store or our online shop. The advantage of the online shop is that, our new arrivals can first be seen on the site.
Despite the rapid growth of E-commerce sites, 43 percent of the them fails, and the difference between the success and the failure is consumer experience, according to Ecommercetimes.com. The Dotcom Survival Guide reported there is still one resource left untapped that can save dotcoms from failure. It's the one resource that historically is most ignored in favor of ads, press, and flashy features yet it's the one resource that can lead dotcoms to survival. That resource is customers. Customers can provide the revenues needed to attain profitability. Customers can give the word-of-mouth marketing to drive traffic. Customers can give the feedback needed to continually improve the website.
It was a promotional campaign to increase visibility and sales. To attract customers and to gain their trust.
An on-line retailing has developed significantly during the past decade. Early e-commerce stores were created with web designs comparable to tables or list-like catalogues, which may no longer satisfy on-line customers. Moreover the number of products for sale on the Internet, has increased considerably, increasing the customers’ difficulty in choosing and finding the right products .
The Internet theatres a gradually vital part in today’s civilization and it’s for only retailers. Research proposes that consumers not doing only internet shopping but also they try to find source of the product consider alternative, compare prices buying in an offline (brick and mortar) location. Furthermore the restrictions among online and offline are becoming slightly blurred, with offline retailers attractive their online offers, and online retailers likes in offline behaviour. Moreover today’s smartphone market than ever before, the arrangement of online and offline services are more understanding and the tools give more competitive advantages. The both service encouraging to consumer, new and exciting shopping encounters and its