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E Ink Case Study Analysis Essay

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Strategy and Management of Technological Innovation
E Ink Case Study Analysis
Bronikowski, Jasinski, Yoder
February 10, 2012

Executive Summary

E Ink is an attractive investment for venture capital. The company has a skilled management team that has proven able to overcome the complex technical issues of commercializing an emerging technology. As a result, E Ink’s current film technology is well positioned to become the dominant design in markets where E Ink has large market shares and high revenue potential. E Ink should focus its future development strategies and resources on improving and expanding the capabilities of its existing film technology to achieve dominant design status. In addition, E Ink should secure Intel Capital …show more content…

This would have prevented shortcomings, such as hiring too many employees, failure to uphold promises, and becoming too diversified. Although E Ink had faults, it eventually recognized these issues and decided to focus solely on eBooks (mid-2003) which most likely saved the company from bankruptcy. Research has shone that as industries grow, firms find it more profitable to become specialized (Klepper 152).

E Ink’s decision to refocus on its core competency, graphical displays for electronic publishing devices, was crucial for the survival of the company and ultimately the reason that a venture capitalist should invest in this company. This decision utilized E Ink’s strengths appropriately. E Ink’s advantage in current technology and R&D over other key competitors, such as Iridigm and CDT, will now be focused on specific market with a large potential. E Ink can also leverage its strategic partnerships with established companies such as Toppan, Intel Capital, and Sony, and its faithful investors to hedge against competitors, barriers, future downturns in the market. These strengths coupled with the fact E Ink is still in its developmental stage and entering the growth segment of the S-curve, will make E Ink very profitable and sustainable in the future, providing good reason for a venture

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