Efqm Squire Hotel Group

4154 Words Feb 23rd, 2014 17 Pages
This paper has focused on the Squire Hotel Group and how the application of EFQM model 2010 can be used to provide a framework for the enhancement of organizational performance. Various issues have been identified facing the Hotel group, including lack of a formal method of collecting information; the demand of beds by the tourists compared to the supply; competition and tight budgets set by the head office. It is evident that the application of the EFQM model, especially the nine criteria, will enable the company to overcome these issues and improve on its performance. This is based on the fact that some companies, especially in Europe, have made use of the model and have turned out to be successful. In order to be successful, the Squire …show more content…
Besides, the model uses a holistic approach for the management of a company and performance improvement (Kaufmann andSerban, 2011). However, the application of this model to an organization may have various pitfalls, the main one encompassing resistance by the staffs and requirement for new skills from workers (Coulson-Thomas, 2006).
In this report, the EFQM model 2010 will be applied to the Squire Hotel Group. The purpose of this is to find out, whether the EFQM model may offer a framework for enhancing the performance at the Squire Group Hotel. Assessing, whether the model is being employed by other organizations offering services to customers and how these organizations have been effective in terms of performance enhancement, will offer an insight as far as the efficiency of the application of this model is concerned.
Background Information of the Hotel
Squire Hotel Group runs a string of twenty hotels, which have bedroom ranging between 40 and 120. The hotels are found in locations such as Warwick, Southport and Oxford. Squire group hotel identifies itself in the three star markets boosting of hotels that have a unique personality and style, offering first rate services and quality food at a reasonable price.