Electric Car and Tesla

There are many things you can say about the tesla such as the new software needed to make the autopilot safe and functioning, The likelihood of this being out on our streets and mass produced, the tesla car itself, and the running drivable version out soon.

Tesla Motors Inc. (Tesla) was founded in 2003 by a group of engineers in Silicon Valley. Tesla has been in the business of designing and manufacturing fully electric vehicles (EVs). The company’s name came from Nikola Tesla, who influenced the design of the powertrain for their first vehicle. Tesla’s CEO is Elon Musk, he had a few goals for his company. First, was to build a sportscar. The next goal was to use that money to design and sell a more affordable car. And then use that money to design an even more affordable mass-market car. Finally in 2008, Tesla released their first electric vehicle, the convertible sportscar called the Roadster, which is now no longer available to buy. In order to raise funds for more research and development, Tesla had their initial public offering of shares in 2010 at $19 per share, under the ticker symbol TSLA. Today, Tesla stock goes for approximately $232(Market Watch, 2016). In 2012, Tesla released the Model S, which was the world’s first premium electric sedan. To date, Tesla has sold and delivered approximately 50,580 vehicles, most of which are the Model S. In 2016, Tesla has announced that they will release a new vehicle, called the Model X, which will be an electric crossover utility vehicle. In addition to vehicle sales, Tesla also develops batteries for their cars, and is in the process of building a gigafactory which is expected to produce more lithium ion batteries than all of the other manufacturers of these

In 2008, Tesla Motors launched the Tesla Roadster (Tesla Motors, Inc, n.d.-a). The Roadster was able to travel 245 miles per charge and accelerate from 0 to 60 in 3.7 seconds (Tesla Motors, Inc, n.d.-a). Tesla Motors would sell 2,400 Roadsters in over 30 countries (Tesla Motors, Inc, n.d.-a). In 2012, Tesla Motors discontinued their Roadster design and launched their Model S electric sedan. In 2013, the Model S won Motor Trend’s Car of the Year award and achieved a 5-star safety rating from the U.S. National Highway Traffic Safety Administration (Tesla Motors, Inc, n.d.-a). In 2014, an all-wheel drive configuration of the Model S that further increased perforce in acceleration achieving a 0 to 60 in 3.2 seconds (Tesla Motors, Inc, n.d.-a). In 2015, Tesla Motors began selling a full-size all-electric crossover SUV, the Model X. The Model X has sold over 2,600 units since its launch (Tesla Motors, Inc,

“Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”1

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Tesla electric vehicles from Tesla Motors are gaining a reputation as the cars of the future. These models are not only known for their luxury features, acceleration, power, and nearly silent electric engines, but also for their green appeal. Individuals who can afford the hefty price tag are purchasing these vehicles because they are classy, fun to drive, and better for the environment than the standard gasoline car. Tesla Motors are leading the way in innovation in the American car industry with their Tesla electric models.

Tesla Motors is now growing faster outside of the United States as it is in it (Tesla Motors, Inc, n.d.-c). Tesla Motors has showrooms in China, Japan, Australia, Canada, and many countries in Europe including the United Kingdom, Germany, and France (Tesla Motors, Inc, n.d.-c).

Tesla is an auto car company of the 21st century founded by Elon Musk, Martin Eberhard, JB Straubel and Ian Wright. The company also manufactures power walls and battery charging equipment. Tesla is well known for the production of its first sports car Tesla Roadster coupled with two other cars Tesla Model S and the current Tesla Model X. Elon Musk is the face of the company and has driven the company through odds building confidence among its shareholders and customers (Marcovici, 2013, p 45). The company’s’ shares are often overpriced, thanks to loyal customers and investors of Tesla. Musk’s vision of the company is to mass-produce electric vehicles at a low cost and capture the American market.

Tesla Motors are noted to have personnel with a unique expertise in their field of work. These individuals help in carrying out activities that lead to the great performance of the company. The various innovations applied by these people is what led to the better performance of the company. Elon Musk along with taking over the leadership of the company brought about his experience in the firm and this was to influence the future performance of the company. Elon masterminded the designing of the Roadster and also included the marketing of the ordinary vehicle in the goals of the company (Hunger, 2010). This was something which had not been done by those who were there before him and thus his

Mr. Musk said, in the next two to three years Tesla Motors plans to make their electric cars price range from about 30 thousand to 35 thousand dollars. These more affordable electric cars will be 20% smaller than the Tesla model S but the cars themselves will still be able to travel 200 to 250 miles with one single charge. By then Tesla Motors plans to have supercharge networks positioned throughout the US and Europe, allowing Tesla vehicles to be able to drive across the United States. Old auto industries hate that Tesla Motors are bringing these new innovations to the forefront as it disrupts their idea of the ‘perfect auto industry’, which includes the worst car salesmen, okay safety, somewhat bad service and wasting money on gas energy compared to what Tesla Motors is trying to bring which tops all of that.

There is a large span of competitors within the automobile industry. A majority of which have an upper-hand over Tesla. This advantage they have is the fact that they sell both electric and gas powered vehicles. Also, competitors also sell hybrid cars which is appealing to customers because they can have a great mile range through the gas powered part of the car and use the electric in town to save on gas. A large amount of competitors now offer some sort of eco-friendly vehicle option now.

The American engineers that formed Tesla Motors wanted to prove that electric cars could be better than gasoline powered cars. Tesla’s products would be cars without compromise and the mission was “to accelerate the world’s transition to sustainable energy”. Since they launched their first car, they have only improved their products and today Tesla have three electric cars on the market

Tesla Motors, Inc., created on July 1, 2003, plans, creates, makes and offers electric vehicles and energy stockpiling items. The Company creates and offers two electric vehicles: the Model S car and the Model X wear utility vehicle (SUV). The Company has conveyed more than 107,000 Model S vehicles over the world. Notwithstanding building up its own vehicles, it offers energy stockpiling items. Its energy stockpiling items incorporate the seven kilowatt-hour and 10 kilowatt-hour Powerwall for private applications, and the 100 kilowatt-hour Powerpack for business and mechanical applications. The Company conveys energy stockpiling items under the Tesla Energy mark. It makes its items principally at its offices in Fremont, California, Lathrop, California, Tilburg, Netherlands and at its Gigafactory close Reno, Nevada. It is utilizing battery packs fabricated at the Gigafactory for its energy stockpiling products. The Company contends with Audi, BMW, Lexus, Mercedes, Daimler, Nissan, Fiat, Ford, Mitsubishi, Porsche, Volkswagen, Volvo, General Motors, Toyota

In the last few years, Tesla Motors, Inc. is growing rapidly. Tesla has more than three thousand employees in December, 2012. [3] And the number has been increased to six thousand in January, 2014. However, the relatively high price of Tesla electric cars cannot be ignored. Average customers cannot afford such a car that is priced more that $70,000. Elon Musk, the CEO of Tesla Motors, Inc., gave the opinion that Tesla is trying to eventually offer electric vehicles that are affordable to most consumers. [4][5] A mature model under $40,000 is expected by 2017. [6][7]

“Model S has received numerous accolades, including Car of the Year awards and a 5-star safety rating from the U.S. National Highway Traffic Safety Administration” (Teslamotors.com). Scheduled to hit the road in late 2015 or early 2015, the Model X is a crossover utility vehicle that offers the best of an SUV with the benefits of a minivan. Tesla hopes to target the family market by introducing its first multi-purpose vehicle that will compete in the midsize-SUV/minivan segment.