INTERNATIONAL MARKETING: ELECTRIC CARS BY TESLA MOTORS Submitted by: Bruks BM 236 THE TREND OF THE FUTURE: ELECTRIC CARS BY TESLA MOTORS I. SITUATIONAL ANALYSIS The concern for the environment has never been bigger than at the turn of the century. The growing acceptance of global warming, coupled with the growing green marketing galore gave impetus for the clamor for major auto companies to build a better and more affordable electric car. This plus the
very high. Entering the electric automotive industry in 2003, Tesla itself faced the challenges of being the new entrant into the market having numerous
INTRODUCTION In this global market, a new player has broken in. Tesla is a new American car manufacturer, which has become the standard bearer of plug-in electric technology for our means of road transport. Starting from scratch, he has developed an ambitious automotive manufacturing plan, commercializing them since 2012. His appearance, excellent marketing, and the charisma of its founder, Elon Musk, has changed the status-quo of the market. It seems that it sets the market standard, and its competitors
for the upcoming release of the Tesla Model 3. Those waiting for their new luxury Tesla, however, will need to patiently wait until 2019 for their electric cars. There is fantastic news when it comes to the variety of electric cars though. There are some seriously compelling electric cars currently on the market that you can get behind the wheel of. There are even some new models to be launched onto roadways later this year as well. Another bonus for electric car fans is that the three-year wait
History of the brand. Tesla Motors is an American electric car producer and was founded in 2003 by Martin Eberhard and Marc Tarpenning. The company received most of its funding from the PayPal founder, Elon Musk, by injecting more than $30 million for Tesla’s research and development. However, in 2007, Tesla experienced bad sales that were not capable of supporting the business where Eberhard and Tarpenning had to leave the company in 2008, which caused Musk to become the Chief Executive Officer
Tesla Motors is a technology company, which manufactures and promotes in-house designs for technological components. Tesla Motors is an electric power train and car manufacturer, founded with the goal of providing an emission-less, cheaper and more reliable automotive vehicle rather than such with an IC engine. The auto manufacturing market is very competitive, especially for alternative fuel vehicles that has become more popular with the rise of environmental concerns. Company has a limited amount
Tesla electric vehicles from Tesla Motors are gaining a reputation as the cars of the future. These models are not only known for their luxury features, acceleration, power, and nearly silent electric engines, but also for their green appeal. Individuals who can afford the hefty price tag are purchasing these vehicles because they are classy, fun to drive, and better for the environment than the standard gasoline car. Tesla Motors are leading the way in innovation in the American car industry with
Tesla Motors, Inc. was founded In 2003 by Elon Musk, Martin Eberhard, Marc Tarpenning, JB Straubel and Ian Wright. The name Tesla came from the engineer and physicist Nikola Tesla. Tesla designs, develops, manufactures, sells advanced electric vehicles and electric car components In the United States and internationally. It also develops electric components and electrical systems for other automotive companies.Tesla started to get the attention of the world when they produced the first electric sports
INTRODUCTION Tesla Motors is a global enterprise specializing in the design, production, and marketing of electric powered vehicles founded in 2003 by the young businessman, Elon Musk. Elon is well known for co-founding paypal, and now he amazes the world again with his incredible vision of Tesla Motors, and being the main product architect. Tesla Motors appeals to the environmentally friendly market, by currently being the only company to sell a zero-emission sports car. Tesla’s fundamental
“Our goal when we created Tesla was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon possible.” -The mission statement of Tesla. In this statement, Elon Musk, the CEO of Tesla, is showing what his goal is in building cars that use only a 100% electricity by replacing the combustible engine. He knows the challenges that other electric vehicles (EV) have had and his company was built to overcome those challenges