Electronic Media And Its Impact On The World

The radio was an important part of life from the 1920s until the 1950s (mortaljourney.com). People turned to the radio for entertainment like music and stories. Even preachers began to preach over the radio that was heard by a large group. During the war, radios produced information on current events otherwise they would not have known unless the radio was available. Radios are also used for police, military, and even for the average person. The radio was the first way mass communication was even possible. They are one the greatest inventions that changed American's lives dramatically. From 1923 until 1930 sixty percent of the population in the United States owned a radio. It not only gives information, but advertises businesses or

Radio has been existing since the 20th century; it has a great significance to every one of us, especially when it comes to entertainment. Through the years, we depend on the radio when traveling or relaxing at home, it is where we listen to music, news or even soap operas. Well the sound quality has increased dramatically. So has the amount of stations. When radio was first invented there was only something on the air for a few hours a day, now radio is 24/7. Also, when radio was first invented, there was no FM. Everything was AM. Then once FM was introduced people were skeptical that it would catch on. Back then they would sell either an AM radio, or an FM radio. These days it's a law that every radio must have AM and FM capabilities.

You still don't believe me well that's the thing people don't realize how bad the radio is, so let me tell you how bad the radio is, first these things are way to big, if you don't have a phone it sucks for you. But don't worry you don't need a phone. One reason why the radio is bad is “generally requires relatively higher levels of frequency to overcome possible consumer non-attentiveness.” According to Jim sinumank. According to author Jim “does not offer any tangible visual elements, this means it doesn't allow you to see anything they are doing that is why people don’t understand when a commercial is on the radio. “Is often considered a background medium to which audiences are not always and continuously paying attention. Now that is a little background of the radio let me tell you the full background of the radio.

The radio industry had a numerous of loyal listeners who stood by it through many shifts and vicissitudes. For example, when TV was introduced, many radio listeners still chose to listen to radio. DSN News claims, “In the late 1940s with the birth of television, many predicted radio's demise - it never happened. Then came tape recorders, 8-track tapes, and CDs... and radio still survived” (“Is Radio Dead?”). In the time when the appearance of television made many radio shows disappear, its customers switched their old habit from listening to radio shows to listening to music on radio. And, as a consequence, FM was introduced to make music sound better on radio, however, some customers showed their loyalty once again. “When FM radio began turning the tide of listeners from AM, once again many predicted the death of AM radio. Today, some of the most listened to radio stations in the U.S. are on AM, such as WINS/New York, WGN/Chicago, or KGO/San Francisco” (“Is Radio Dead?”). Beyond many predictions, some radio audiences were loyal to the old radio digital technology – AM instead of using FM. Campbell, R.Martin, and Fabos say, “Radio today remains one of the most-used mass media, reaching 93 percent of all American ages twelve or older every week” (C/M/F p.182). Despite the emergences of television, computer, and smartphone, radio customers faithfully used

With new technological advancements being made every day, there are bound to be changes in everyday technologies. Radio has had to face some of those technological advances head on. Through the good and the bad radio has changed from where it began.

The radio industry hasn't changed much since it's inception and the involvement with technology. The radio has expanded itself into a variety of different channels where the radio can customizable to any listener. Also using technological tools you are able to access the radio wherever you are. Online radio stations such as Pandora Spotify, and SiriusXM offer exclusive radio content without advertisements at retail price which is something that isn't given with public radio.

Can you imagine a world without radios? Radios have improved over the years. For example,

Lee de Forest was an American inventor with over 180 patents to his credit. He named himself the "Father of Radio," and famously said, "I discovered an Invisible Empire of the Air, intangible, yet solid as granite .There are hundreds; if not thousands, of uses of radio spectrum & technology. Everything from baby monitors & broadcasting to radar & radio beacons are applications of radio. Did you know that technologies that underpin mobile radio were first to put work in the 1890s on behalf of ocean going ships. Cellular phones including personal communication service devices, may seem like one of the newest land Mobile Services, but

Many of the technological inventions have changed and advanced American’s culture. However the radio is one of the most remarkable inventions in the history. The radio used to be necessity in people's lives from 19th century to the early 20th century, before TV was invented. While new media options –TV, laptop, and mobile phone are invented and available now, the radio is seen as old-fashioned media device in today’s society.

The most common media is the radio and radio stations always play music through which we can spread important messages”.

AM/FM radio stations biggest advantage is their content is predominantly local, it appeals to those that are in its geographical region. These stations began to broadcast digital signals over the Internet that gave way to satellite radios second competitor. It’s biggest advantage is that consumers were able to access the radio from anywhere at anytime if they had the right equipment. The last competitor is satellite TV and cable TV providers that bundle digital radio services with TV and Internet. Some secondary sources of competition comes from CDs and iPods. Some risks associated is consumer loyalty. Consumers have had traditional AM/FM radio stations since 1921. It will be hard to get certain consumers to stray away from their norm. Another risk is disrupting current consumers ease and accessibility. These risks can be reduced by building brands and partnerships with wireless and Internet providers to stream to home and mobile devices. That way the can minimize the internet, satellite and cable TV

How often do you hear people talk about AM/FM radio? Not often. Barely, do you ever find people listening to or talking about frequency radio anymore.

A radio is any kind of device that wirelessly transmits or receives signals in the radio frequency (RF) part of the electromagnetic spectrum to facilitate the exchange of information. In today's world, radios exist in a huge number of items such as computers, vehicles, cell phones and televisions. Traditional hardware based radio devices limit cross-functionality and can only be modified through physical intervention. This results in higher production costs and minimal flexibility in supporting multiple waveform standards.

The success of Hallyu, Korean wave, including dramas, films, music, and advertising, is dominating most of the East Asian countries and gradually spreading towards the Western regions. South Korean celebrities then can, as cultural icons, share representative symbols and messages to the mass audiences via advertising campaigns and, as influential icons, have a massive impact on brand associations as well as retailing businesses, both inside and outside of Korea. Celebrities as endorsers are usually universal; however, interestingly, compared to the United States whose celebrity endorsement contributes only about twenty to twenty-five percent of advertisements (Francis & Yazdanifard, 2013), more than half of the South Korean television commercials and advertisements feature at least one celebrity (Hill, 2012). To be more specific, those Hallyu stars are featured in various kinds of Korean television commercials, from food products and drinks to restaurants and fast food shops, from home appliances to electronic devices, and from clothing to cosmetics. The paper is going to examine the reasons for encouraging this great amount of celebrity endorsements in South Korea: first, the positive images of the celebrities (for example, competence, excitement, solidarity, and genuineness) that are generated by their record labels via the image-creating process and reality shows; second, the importance of their credibility, such as attractiveness, trustworthiness, and expertise

Since its inception, radio has gone through many changes. In its infancy it was the only true form of electronic media. Radios became a requirement in all sea vessels, a result of the tragic sinking of the Titanic. During the Great Depression it grew in popularity due to its price, free. This was referred to as the "Golden Age of Radio." Radio remained the dominant force in media until the arrival of the television. The high fidelity of FM radio caught the interest of those who favored music programming, and with the addition of DJs, radio held it 's own. (Gross, Lynne Schafer, Electronic Media An Introduction, pg 3-8) Over the years, many new competitors have joined the media race. Technology has delivered new gadgets such as the MP3 player, iPod, and smartphones. New services like Amazon, Bandcamp, and iTunes have sprung up offering music downloads at low prices. Streaming services on smartphones