Environmental Factors That Affect The Business

Everybody has a favorite place to eat. Eating out can be a very pleasant experience or a disastrous one. People are free to choose from a wide range of different restaurants where to spend time and have a meal. Although, not all restaurants are the same and each has different characteristics regarding class, interior, cuisine and service. This paper provides a comparison of 4 different restaurants (fast food, casual, upscale): McDonald’s, Panda Express, Applebee’s and Delmonico’s.

This study will aim to critically evaluate the strategies implemented by Chopstix Chinese Restaurant Ltd, located in Nairobi, Kenya with an emphasis of discussing how various environmental factors have contributed to the success and failure of these strategies. An insight will also be included in how the company handled the difficulties that arose together with an overview of what improvements can be made.

Flight Centre is one of the Australian airlines focusing on the provision of services to the passengers through integration of quality and affordable pricing mechanism. Some of the services by Flight Centre to its consumers include holiday packages, cruises, accommodation, car hire, and insurance. The main objective of the organization is to offer competitive services at affordable prices with the aim of meeting the goals and objectives within the market and industry of operation. The main objective of this research exercise is to analyze Flight Centre of Australia and impacts of the environmental factors in relation to management decisions of the organization.

External environmental factors are the macro environment affecting a business; they are factors outside the company and which they have no control over (Kotler & Armstrong, n.d.) these external factors bring about impacts to the company thus a company should always be prepared to react.

reasons why this restaurant is so successful is the fact that people who eat here enjoy the

products to suit customer’s needs, Coca-Cola was able to make a positive step forward in their

The analysis done at 5% significance lever show that overall customer satisfaction was significantly related to average meal price and the type of restaurant. The regression equation show that an increase in meal expenditure means the more the customer is satisfied. The multiple regression equation indicates that Italian customer is more satisfied compared to seafood restaurant.

A well-known marketing book (Armstrong, Adam, Denize, & Kotler, Principles of Marketing, 2015) lists the following environmental factors influencing the company from a macro point of view: political, economic, social and cultural (society’s values) and technological.

7. External Environmental Factors! There are two main external environmental factors effecting Braaap’s company; they are the social and economic aspects of marketing. The social factor includes product promotion (are they promoting in the correct place, e.g. television, social media), are they reaching their customer base?, and merchandise (is it attractive and appealing

1.What is the purpose of a mission statement? Why are the most effective mission statements simple, vivid, and compelling? Using the following link, identify the mission statement of two businesses with operations in the Czech Republic: http://www.missionstatements.com/company_mission_statements.html

In this study, the researchers will know how guests assess the different Buffet restaurants in terms of their service, food, and dining environment in order to achieve their satisfaction.

Internal environmental factors are those factors which are controlled inside the company. These factors include policies and procedures, employees and the company’s capital assets and materials (Marketing Environment Definition Factors & Examples, 2016). Walmart now employees over 2.3 million people worldwide and 1.5 million people in the United States (Company Facts, n.d.). Through its employee training and the company’s policies and procedures, one of the best marketing strategies Walmart uses is through its employees. By training their employees in delivering the best customer service possible they create an environment where shoppers are drawn to the store in part due to the treatment delivered by the employees. Another internal environmental factor Walmart has in their favor is the variety of materials or products they offer. Customers like to shop in a store where a variety is offered to them at the same prices.

Single location full service restaurants generated over $175 billion dollars in annual revenues as of June 2015 according to IBISWorld reports. And as the economy continues to improve, consumer spending will also increase in this industry segment, which is expected to grow over the next 5 years by 3.2%. The major key to restaurant successes of course is the ability to meet the consumer’s preference in dining

1. An area of land in which there is little or no human development is referred to as a

One of the biggest problems of McCain was obesity in children. This problem related to external challenges, which faced by the organisation. McCain had to focused on the healthy problem occurred due to their products. McCain had to understand the dietary of the customers, which should be balanced as well as healthy. In relation to understand the customer’s requirement and other issues, it was mandatory for the company to analyses its environment whether it was internal or external. Following figure show the external challenges: