Environmental Factors That Affect The Business

1787 WordsMay 3, 20158 Pages
Introduction The environmental factors refer to external and internal factor that influences on the business External factors happen outside the business and some factors are beyond the control. Environmental factors that can affect the business are the physical, cultural, demographic, economic, political, regulatory, and technological (Neil Kokemuller, 2015). Little India restaurant has been chosen to complete this research on. Little India is a fine dining Indian restaurant which is established in 2011 in Invercargill, Southland. Little India, Invercargill is a franchise restaurant. Little India Restaurant has more than 25 branches in all over New Zealand and one restaurant branch is in Melbourne, Australia. First Little India restaurant was established in 1991 In Dunedin by grandma. She started this business as Indian takeaway food corner and after great responses she turn Indian takeaway food corner concept into fine dining Indian Restaurant. The main objective of the study is to examine environmental factors that affect the survival, operations and growth of the restaurant business In Southland. To achieve the above objectives, face-to-face interview conducted with Mr. Somanna who is a restaurant manager in Little India. Questions relate to environmental factors asked to him, to conduct the present study. Literature Review Literature review is Environmental factors (Kisang Ryua, 2010) Found that dining experience in the restaurant is more than eating out for the
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