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Essay On Innovative Thinking

Decent Essays

Use innovative thinking to find ways to minimise the impact of opposition businesses on the venture.

It is often surprising how little most small business people know about their competition. The small business owner must identify competitors and study them carefully. Once you know your opposition you can use a series of techniques to stimulate creativity in your venture e.g. SCAMP Substitute
This means to use one object instead of another. For example, Sylvan Goldman, owner of two supermarket chains in 1937, noticed his customers struggling with heavy shopping baskets. INSTEAD of baskets, he came up with the idea of the shopping cart. Today there are millions of shopping carts in the world!
Combine
Combining two objects, materials …show more content…

Always remember the words of Michael Crisp:” Often simple ideas are the best……”

You can also use brainstorming which is a creative means of generating a large number of ideas from a group of people in a short time. It is used by big and small companies to find ways to solve problems.

Group Exercise

In your group, use creative thinking skills to develop business ideas.
Select your best idea and present it to the whole class.

Remember

In generating these ideas, hundreds of good ideas will be mentioned. Do not only focus on the winning idea, but also look at the others. One of them might become your “Success” idea – make use of the opportunity.

Always be creative
Be flexible and
Think beyond what the eye can see!

Note

Innovation is not just another way of developing new products and services or breathing life into existing ones. It involves much more. Innovation is the single best way in which to leapfrog competition by ensuring constant change in products and/or processes.

Unit of learning summary

This chapter of learning was all about understanding entrepreneurship and how to identify opportunity. You also had to identify your own entrepreneurial strengths and weakness and specifically you had to consider your goals and your own personal development.

Having completed this unit of learning you

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