Why are you interested in COOP? (250 words) I have a passion for advertising and I am curious about the digital world. Majoring in Business Communications and minoring in Psychology at Baruch College I was taught all of the theory necessary to succeed in advertising but I wasn’t taught the hard skills necessary to go into a field as digital as media. At the beginning of the Fall 2017 semester it dawned on me that I may not have the skills employers are looking for. When I found out about CO OP through a CO OP alumni, I could not believe there was a program with such benefits. I had found exactly what I was looking for along with the strong community to help me through it. I was immediately enthused by the benefits of what I’d be learning …show more content…
“Throughout the various phases of this semester-long assignment, I learned quickly that Naomi was a genuine, personable and inspirational leader who was able to motivate each of her teammates according to their unique personalities, including a gentleman twice her age, who later praised Naomi’s effectiveness to the entire class.” Although I believe I handled this challenge quite well there is always room for improvement in all that we do as individuals on this planet. What helped my team succede was that as a leader I was able to tend to all of their different personalities and personal situations. But in doing so I put a lot of pressure on myself and it felt like I might have been too passive with due dates and what was expected. If this wasn’t the case we could have produced quality work earlier in the semester and spared me the stress. I know this now, and in group projects in my following semester I practiced being more firm with what was expected. Anything else you want to tell us? I am an ambitious I have always been told I bring an energy to everything I tackle. That I am genuine, personable and have the best attitude. That I am always ready to roll up my sleeves and get the job done, with a smile no matter how difficult the task. That my charismatic personality allows me to create personal connections when working in teams, ensuring
Michael Jordan has star power that bridges age, race, and socioeconomic class. Nike understands this aspect of the popular superstar and decided to give him his own clothing line named Jumpman23. It is the most popular form of sports apparel available and the white logo that adorns each article of apparel is known worldwide. Michael Jordan is arguably the most loved and respected athlete of this generation, thus the ad for this company depicted in ESPN The Magazine takes advantage of his immense popularity. In an attempt to expand the companies influence Jumpman23 uses professional baseball player Derrick Jeter to send its message and promote its apparel. In the essay “Absolution for Sale,” Charity
Because of my work ethic and dedication, I am truly passionate about whatever roles and activities that I assume. I always handle the task at hand to the best of my abilities and willing to give it my all. As well as this, I am able to voice my opinions and viewpoints, which I consider to be one of the most important qualities. Along with all of those traits, my experiences have provided me the capacity to cooperate and communicate with a variety of people is also essential.
We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product
I believe that I'm good in coming up with optimizing and innovative solutions. I feel good when I learn something new. I like when I can do something in a new way. I believe I have leadership skills. I’m emotionally stable and will remain calm under difficult situations. I can manage people with different personalities and can encourage them for improvement.
A few of my best qualities are my positive attitude, my ability to delegate tasks to others, adapt to changes, and I work well with others. I am a self-starter with the ability to not only to motivate myself, but also to motivate others. I understand the challenges to motivate others and customer concerns. I have had the pleasure of servicing our loyal members for the last three years in which I have built trusting relationships with them. This trusting relationship will help assist other teams with resolving any issues or conflicts. My exemplary
Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make every woman want one. Diamonds make a woman feel bold, sophisticated, and powerful. Something magazine recently published a diamond ad for A Diamond Is Forever.Com. A Diamond Is Forever . Com is a website that does not sell diamonds, but displays all the new styles of diamonds and how to purchase or create the perfect diamond for a customer. In this ad they are advertising a new style of diamond ring called the right hand ring. The advertisement is of a young, beautiful woman staring directly at you with a seductive look. On her right had she is wearing a
Advertisements are a huge part of our everyday lives. We see different types of ads everywhere we look; while watching television, listening to the radio, riding on the bus and even walking around your school campus. It seems like the whole world is being flooded by advertisements.
Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.
The science behind advertising is something that is carefully crafted and a lot of thought research goes into it. When a company is trying to promote their product they have to come up with an ad that sticks out and catches your attention long enough for you to consider buying their product. One big factor they have to consider is who is the audience in particular they are trying to lure in. For example, if a sports drink company was trying to appeal to boys they would probably show boys playing something like football tackling each other and getting muddy because football is considered a male dominant sport and getting dirty and being tuff is just what is generally thought of when it comes to boys
Being involved in a group project was a challenge for me, due to the fact that we had some communication problems between our group members in the beginning. First of all, we started with a brainstorming, analysing the opportunities of companies around Hendon Central. More than this, we agreed on the same firm and started our work. Within a teamwork, there are some challenges that occur such as remaining focused on a direction, splitting equally the work and choosing a good leader. Bearing all this in mind, I might say that we did our best during the presentation and we coped with the minor communication issues. From this experience, I realized that I am a good leader and I can manage efficiently a project.
When an advertiser places one of their advertisements into a newspaper, they want their advertisement to appeal to the readers of that particular magazine. They could have the exact same message, but considering their audience, they could make it more effective if they use a different strategy to market their product. This is very common for advertising strategies to change when the content of the magazine changes. You can relate the way that the magazine producers choose their ads by when Steve Craig says that " program producers and schedulers must consider the target audience needs of their clients" (162). The types of advertisements are driven by the content of the magazine. Sports Illustrated provides a
Business and Advertising is a career that leads to many different opportunities in the future. Advertising is attracting public attention to your business through selling products or certain services. Media is a popular form of advertising considering the audience is much bigger and easy to spread; other forms included broadcasts and printed advertisements. The basis of advertising and business is closely related to public relations and marketing.
The Purpose of Advertising The purpose of advertising is to familiarise the public with a certain brand or product. Companies spend millions of pounds a year on advertising so that when the public are searching for a product or service a certain brand is recognised and, as a result, their product or service is chosen. Companies need to ensure that their money is spent wisely. They do this by completing extensive market and physcological research.
Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.
Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. 'The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them?double the amount of 10 years ago.' (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audience. There needs to be something done to