preview

Estee Lauder Leadership Statement

Decent Essays

The way Estée ran her company demonstrates how important family meant to her. In 1995, Estée stepped down and entrusted the family business to her sons and grandchildren. Afterwards, Estée’s two sons undertook the opportunity to be CEO of the company before giving the title to Fabrizio Freda in June of 2009. To this day, all family members of the second and third generation play an important role in the parent company and Estée Lauder the brand.[10] Employees testify that the culture of the business is very family oriented because the Lauder family remains immensely involved in company activities. As a result, employees are inspired to care for each other and the communities they serve. [11]
Current State and Circumstances:
The current CEO of Estée Lauder is Fabrizio Freda, who was appointed on July 1st, 2009, succeeded William Lauder. His leadership style is to steadily improve each year by at least 1 percent and to enrich Estée Lauder’s portfolio by improving existing brands and discovering and acquiring new brands that align with their company values as well as complementing existing brands. He wants Estée Lauder to respond to consumer preferences while identifying new opportunities to fuel growth. Fabrizio believes that having multiple engines of growth is a way to increase business performances and reinforce their leadership position. [12] Estée Lauder is structured in a way so that the board of directors is at the top of the chain of command and the head of every

Get Access