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THE IMPACT OF MOTIVATION ON THE PERFORMANCE OF EMPLOYEES TO ENSURE CUSTOMER SATISFACTION IN ETIHAD AIRWAYS (UAE)

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Introduction In the recent past there has been increased concern regarding the role of employees’ motivation in organizational performance. The business sector has for the last three to four decades received tremendous changes based on the increased competition. This has widely been influenced by the aspects of globalization. With the increasing interaction among the global communities, business new business opportunities have been opened for existing business. This has in turn led to …show more content…

The assumptions and theories explaining the concept of employee motivation will also be reviewed. Significantly, the research is also focused on identifying strategies of enhancing employee motivation so as to ensure attainment of the identified benefits. The research will be able to draw a correlation between the issue of employee motivation and the organizational performance. In order to achieve this, qualitative approach will be utilized so as to ensure success of the research study (Heimerdinger & Hinsz 2008: 383). Research objectives
Following the above highlighted aims of the study, here are the objectives. 1. discussing and analyzing the concept of motivation 2. evaluation and identification of the benefits of employee motivation 3. discussion on the strategies of ensuring high levels of employee motivation Hypothesis Employee motivation is a vital element that helps in enhancing employee efficiency and more so in boosting customer satisfaction. Employee motivation is potential of determining the success or failure of the business in that it influences the performance and behavior of the employees, who in this case are the most valuable asset of a business organization. Etihad Airways (UAE) will reap tremendous benefits from employee motivation in that the issue of customer satisfaction

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