Euro Disney Case Essay

Better Essays
Case Analysis # 1 EuroDisney- Disney Land Paris 1. What factors lead to EuroDisney's poor performance during its first year of operation? EuroDisney had a disastrous first year in Paris, France. There were many reasons that contributed to the horrible start. I am going to discuss six reasons why I think EuroDisney had such a hard time adjusting in Europe. 1. It was cheaper for European families to travel to Disney World in Orlando, FL. Not only was the trip to Orlando going to be cheaper, but it was almost guaranteed that the weather was going to be spectacular. People go on vacation to have a good time, but more importantly to enjoy the weather. People in Europe and around the world are not going to vacation at a spot where the…show more content…
The cost of a vacation to EuroDisney Paris compared to Disney World in Orlando Florida was astonishing. I see this factor being foreseeable for this reason. Before a company goes abroad they must complete an extensive research project on the history, culture, and economics of the specific region in which they are going to operate. The people in charge of the economics of Europe obviously did not calculate the amount of money a family was going to need in order to visit EuroDisney. It is mind boggling that this mistake was not intercepted before the launch. This factor was also controllable for EuroDisney and the explanation following will explain how. This crucial mistake may have cost them millions of dollars in revenue and millions of visitors from all over the world. Instead of attracting people to the new start-up attraction, the people opted to travel to the United States and visit Disney World for a fraction of the price. They should have priced EuroDisney similar to Disney World in Florida, and the problem may have been alleviated somewhat. The prices should have been thought out more carefully and compared to other amusement parks in Europe. If that was done from the beginning, then EuroDisney may have been a success in its first year. The problem that arose in which the French culture did not like American fairy-tale characters was foreseeable and controllable. The
Get Access