Evaluating Stitch Fix

At Yelena's Tailoring & Alterations we provide alterations and repairs for every type of clothing including casual clothes such as sweaters, hoodies, joggers, and dresses. No matter the fabric, whether it is leather, denim, suede, wool, or fleece, we can work with it. Most tailoring jobs take a week but rush jobs can be done if that is what the customer needs.

And there is Stitch Fix. Its slogan is “For busy women on the go, Stitch Fix is the personal styling service tailored to your taste, budget and lifestyle that helps you look and feel your best every day.” It is an online personal styling service business. You sign up and pick the look you would like to accomplish. You enter your information along with your physical shape and measurements; they send you up to five clothing items at twenty dollar fee on top of clothing costs. When you look it up on

Fashion has been a prominent aspect of a woman’s life throughout time. Women of different times and cultures have turned the routine of picking out clothes and putting together different ensembles into a sort of art, or a way to express and promote themselves. Many women also see fashion as part of their identity, or a way to manipulate the way people see them. What a woman wears can drastically change the way society views her - it can increase her chances of getting a job, or make her gain respect (or rejection) from her peers (Sika n.p.).

As two separate companies, they have established a different approach towards the market, however with the right research and evaluation, Rousteing and The Bay have beautifully managed to make both sides collide with success. They have managed to design ready-to-wear for different target groups, for example, women’s outerwear shoes, men’s business attire, jewellery, as well as the latest Balmain Army collection inspired by Rousteing himself. They have made the price range of the products in the listed categories reasonable and affordable for premium quality clothing, accessories and footwear for both genders that are quality and price conscious. Also, in Toronto and Vancouver, The Bay has launched a showroom called “The Room” that features some of Balmain’s hottest but not-so-retail-friendly designer clothing from Rousteing’s runway collection. With the stratospheric prices, these items are obviously in display for the more sophisticated young female adults that completely disregard the price tag when they see something they genuinely adore. However, this was also an intelligent way for Rousteing and The Bay to promote their collection by giving the people of middle-class families to feel and take a closer glimpse of some high-quality handiwork. This makes the women of the demographic target market want to know what else Balmain has in store at The Bay, that is of similar quality, but with a more affordable

Ross Dress for Less is a popular retailer that sales brand name apparel and home fashion at a discounted price. In this paper will discuss the beginning of the company, the founder and where the home office is located. We will also discuss the competition and the types of items Ross stocks on a daily basis. The target market will be talked about also. There is even a Ross Dress for Less locally here in Jackson.

Stylist magazine features high end content that includes fashion, travel, beauty, people and careers news. Judging from the general content included in Stylist, such as aging creams, expensive perfumes and its ‘intelligent approach-covering a broader range of culture and tackling issues women face in their professional and personal lives’-it is evident that Stylist succeeds in attracting their intended target audience. Stylist aims to target affluent 20-40 year old female commuters and according to their media kit, Stylist’s typical reader are women of the average age of 33, with 7 out of 10 unmarried and with no children. Despite attracting this particular target audience it can be argued that- with Stylist’s vibrant front covers and fun features such as temporary tattoos,ways to deal with hangovers and make-up tutorials,Stylist is luring in younger readers thus expanding their audience as a whole.

On this site, you will learn to view what you wear through the lens of personal branding.

Locating desired merchandise: I found that locating the desired merchandise, khaki pants, was a little difficult. Once I navigated to the women’s pants section I found that J. Crew had broken up the pants into the way they fit. I had no way to refine my search on this page. However, when I typed exactly what merchandise I was looking for in the search bar on the home page I was able to find the khaki pants quickly. Also, when I used the search bar I was able to refine my search with tabs reading women, men, girl, or boys.

One of the fìnal clues in the story, the irregular stitching in Minnie’s quilt patches, connects immediately with Mrs. Hale and Mrs. Peters. In the late nineteenth century, explains Elaine Hedges, small, exact stitches were valued not only for their durability. They became a badge of one’s prowess with the needle, a source of self-respect and of prestige, through the recognition and approval of other women

You know what they say, “The suit makes the man,” and that couldn’t be any truer than when a man has a bad suit. Whether it’s too short, too tight, too big, or too long, choose Yelena's Tailoring & Alterations for your suit altering. From tapered pants to a tightened jacket, we have abundant expertise working with suit altering for all body types,

Macy’s has come up with lifestyle profiles for both women and men. Macy’s expresses these lifestyles as of how customers would see themselves in the mirror, along their interest of fashion. This seems like a great idea, however, they need to put more of an effort to show a better

Boohoo was founded in 2006 and has since become among the United Kingdom’s fastest growing internet women’s fashion retailers. (Fashionstyleyou, 2010) Boohoo offer female catwalk styles at a cheaper range, in sizes 8 to 16, plus shoes and accessories with new fashion added daily. ‘The company’s mission is to provide a visually stimulating, invigorating and evolving on-line shopping experience, which offers inspirational products, exciting promotions and unsurpassed customer service’ (Boohoo, 2010)

Products: The clothes are stylish, yet simple and built for comfort. The pieces in the collection were designed to work together, so customers could creatively vary their look from day to day. They were designed to make getting dressed easy, and to be versatile enough to be worn to work and out for the evening. Fisher was adamant about designing clothes for real women and developed forgiving silhouettes that flattered women regardless of their body type. The fluid clothes were designed to take the personality of the wearer.

‘Goks Fashion Fix’ is made up with the common programme characteristic having the television presenter Gok Wan who is an English fashion consultant and an author. Having a well-known presenter which is an expert in fashion will make the audience

It asks women shoppers 11 questions about how they prefer jeans to sit on their hips or waist to create a body profile. The results are used to match the user with as many jeans as could suit them from a