Executive Summary : Uber Technologies Inc.

1299 Words Feb 10th, 2016 6 Pages
Executive Summary
Uber Technologies Inc., an American multinational cab share service headquartered in San Francisco, California was founded in March 2009. It develops, markets and operates the Uber mobile app, which allows consumers with smartphones to submit a trip request which is then routed to Uber drivers who use their own cars. Currently, the service is available in 377 cities worldwide. Uber has an unconventional business wherein it does not own any car or has hired drivers on its payroll.
Recently the company unveiled their new logo for 2016 onwards. It has redesigned their logo for both their riders and partners. Uber says the logo has been inspired from ‘Bit’ and ‘Atom’, which represent building blocks of technology. While it may sound very philosophical and inspirational, Uber has actually put a lot of thought into its branding.
Macroenvironmental factor
Uber has entered into a strategic partnership with Times Internet Limited to expand its business in India which is one of the largest markets outside of the United States. The timing of their expansion in India was questioned because the government planned on banning Uber on accounts of criminal conduct and rape charges against one of its drivers. It was also being questioned for its ethics. It is facing an ever growing competition from Olacabs and Mumbai’s Kaali-Peeli taxis. Start-ups are getting acquainted with the business model of the company and are looking to gain from Uber’s business idea.

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